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Ethics and economics in history of economic thought
VEITHOVÁ, Monika
The aim of this thesis is to find and describe the relationship between ethics and economics in terms of their separation and return in the history of economic thought. For a comprehensive entry at first basic terms and the most important milestones of economic thought throughout history are explained. The diploma work shows, within the historical framework, the most important trends of thinking of particular economic schools and through proven propositions it either affirms or denies them.
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Multi-level marketing
Koldová, Jana ; Drozen, František (advisor) ; Šípek, Ladislav (referee)
Bachelor's thesis on "Multilevel marketing" focuses on characterization of multilevel marketing, pyramid schemes and their comparison. The work is divided into three chapters. The first part is devoted to the theme of multilevel marketing and principles of its operation. The main positives and negatives of this system are marked out. The second chapter describes pyramid schemes, their functioning, unsustainability and illegality. It is also devoted to Ponzi scheme. In the last chapter the characteristics of both systems are summarized and compared.
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New trendsin building a MLM of Amway company
Dopita, Zdeněk ; Postler, Milan (advisor) ; Nemčíková, Zuzana (referee)
This bachelor thesis is focused on new tools which facilitate the performance of business opportunities by Independent Business Owners. Marketing, its new forms and the origins and development of multilevel marketing as a successful business method are characterized in the theoretical part of this thesis. One of the largest company which is engaged in directed selling -- Amway is described in the thesis as well. The thesis also deals with the application of new trends in Amway and its distributors. The practical part is an evaluation of author's own field research aim of which was to discover the extent of the use of new trends in building Amway business.
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Analysis of information systems in the company Fincentrum a.s.
Wendeling, Jan ; Řezáč, Miroslav (advisor) ; Novotný, Ota (referee)
The aim of this bachelor thesis is to analyze and evaluate information systems in the company Fincentrum a.s. It will focus on information systems based on ERP and CRM, which the company currently uses. The evaluation will be made on the authors own experience with the system and with the help of questionnaire method designed for consultants and managers of the company. The theoretical part will be described in the information systems and approach the current trends. In the practical part focuses on a specific IT tools of the company and subsequent evaluation by the users. The work is intended for all who are interested in current events in the field of business information systems, especially in the area of independent financial advice services.
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Analysis of the direct sale in the Czech Republic
Frištiková, Mária ; Machek, Martin (advisor) ; Kolouchová, Daniela (referee)
The aim of my thesis is to analyzedirect sales from the customers point of view. How customers see copanies using direct sales I tried to find out the rate of their likeability and if they are at least known. What motivation do they have to buy when customers are buying their products. The buying frequency was also one of the factors. In theoretical part is described by professional literature and on-line source marketing, its forms, direct sales and companies using direct sales in Czech republic. I used quantitative method by questionnaire.I created the questionnaire elecronicaly and in printed version as well. While creating the thesis I focused on discussin som of the factors that customers are surraunded by.
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Využití benchmarkingu pro zlepšení výkonnosti podniku
Bartů, Jaromír
This thesis uses benchmarking methods for companies operating on the basis ofmultilevel marketing OVB Allfinanz and Amway. In the theoretical part summarizes all facts related to this topic. Subsequently, practical part uses appropriate methods to assess the current situation of both companies and based on the findings suggests proper applications for the improvement of the company OVB.
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The importance of CSR in direct selling
Zoulová, Sabina ; Křečková Kroupová, Zuzana (advisor) ; Mokrejšová, Veronika (referee)
The work deals with the importance of Corporate social responsibility (CSR) in direct selling. The theoretical part characterises direct selling as a whole. It focuses on multilevel marketing, which is the most frequently used form of direct selling. Next it mentions characteristic features that help us disclose illegal systems. These systems just pose as multilevel marketing. This part also comprises statistics that provide an overview of the position of direct selling in the market. In large part it deals with consumer protection. To a certain extent, consumer protection might be guaranteed through CSR, the Code of ethics and a company's memberhip in direct selling associations. The practical part includes a case study. The subject of the study is the largest direct selling company -- Avon Product. The main goal of the work is to prove/disprove following hypothesisses: "While doing the shopping, customers give priority to other factors rather than CSR" and "While looking for a job, people (distributors) give priority to other factors rather than CSR". The hypothesisses will be evaluated on the basis of questionnaire survey, which has a quantitative and qualitative part.
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Multilevel marketing
Křehlíková, Michaela ; Horová, Olga (advisor) ; Černá, Jana (referee)
The Bachelor Thesis examines Multilevel marketing (abbreviated as 'MLM') as a business sector. The first aim of this study is to analyse the system of MLM within the company Oriflame and to measure to what extent the success of MLM is dependent on the duration of the seller's involvement in MLM and on the type of individual's character. Additionally, the thesis investigates whether it is possible to attain financial independence within Oriflame. The second goal is to find out what is the public opinion of the MLM system. To gather reliable information, a questionnaire was created and distributed. The theoretical part of this Thesis refers to MLM as a part of direct selling, analyzes its history and current trends. There are also non-ethical and prohibited systems. The Thesis is focused on motivation and tools of success. The practical part presents the analysis of MLM system in the company Oriflame and research of public opinion about MLM. At the end of this Bachelor Thesis whole issues and results of the public opinion of MLM system are summarized.
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