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English as a Lingua Franca in Multinational Corporations: A Case Study of Everyday Communication
Ryzhkova, Vera ; Reich, Pavel (referee) ; Zmrzlá, Petra (advisor)
Tato bakalářská práce vysvětluje problematiku anglického jazyka jako lingua franca a jeho využití v každodenní komunikaci v nadnárodních společnostech. Práce sestává z teoretické a praktické části. První část popisuje status anglického jazyka jako celosvětového jazyka a jeho využití v globálním rozsahu. Pomocí Kachrova modelu také popisuje současnou pozici anglického jazyka ve světě. Druhá část se věnuje praktickému využití anglického jazyka jako lingua franca v mezinárodních společnostech a zvažuje tři z nejrozšířenějších žánrů obchodní komunikace. Veškerý analyzovaný materiál byl použit ze zdrojů interní komunikace v nejmenované mezinárodní společnosti
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Landscape of mining
Frič, Miloslav ; Ryška, Pavel (referee) ; Vaněk, Vojtěch (advisor)
The landscape of surface mining is a visual play that expoits the land on this large format drawing. My work investigates the limits of hanged art piece through the use of video projection and camera. The spectator is not limited by a clear thought framework but urged to experience a visual experience in this very place and time.
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Company´s Business development strategy in terms of European Market
Heřmanová, Martina ; Pechánek, Adam (referee) ; Koleňák, Jiří (advisor)
There is a rising number of companies, which have to face the appeals of International Markets. It is not possible to stop the economic development in many sectors of the market. When the company wants to keep it´s lasting existence and success it is not sufficient to concentrate on the National Market only. If the company wants to enter the International Market it is necessary to assure a processing of appropriate analyses. Entering the International Market brings both the business opportunities and the mature market threats as well. The submitted Master´s thesis describes the partial activities – planning, supervision, organization and human resources management.
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A Night in the Mill
Topínková, Anita ; Havlíček, Jiří (referee) ; Zet, Martin (advisor)
Be moving, seek, hunt for sth, can´t find it so far, that is a promise of paradise, or a paradise itself. Mobility as a protest, pursuit of adventure, searching for escape, authenticity or identity.
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Organic architecture and contemporary residential living
Čábelková Nahorniaková, Marcela ; Kyselka, Mojmír (referee) ; Budkeová, Branislava (referee) ; Glosová, Dagmar (referee) ; Menšíková, Naděžda (advisor)
Organic architecture is often used term especially in connection with the daring and experimental form. The exact definition or division is still missing. The founder of modern organic architecture is to be generally considered as Frank Loyd Wright. He was the man who created organic architecture and also made first definition in the early twentieth century, when formulating new architectural styles. Dissertation deals with insufficiently described problem of organic architecture. The main focus is on contemporary production of residential organic architecture in Central Europe. Especially on the particular realizations in Hungary, Czech Republic, Slovak Republic, Austria, Germany and Poland. Beside detail description of European realizations, the dissertation deals also with foundations of organic architecture in U.S.A. and important realizations here. Modern organic architecture primarily originated in the United States of America. The work presents most important contemporary realizations and architects creating resident living organic architecture in other countries around the world in order to complete the overview. The objective of dissertation was describing newest trends in designing buildings for living. Find position of organic architecture and give reasons for it´s increasing popularity, spread and necessity for new development in architecture according to the new trends. Organic architecture is an alternative way of contemporary residential living. It´s popularity is growing in last years in response to the development of modern technologies and materials, the need to protect our natural resources and also to the increasing negatives of globalization and to denial of local traditions and regional specificities. Aspects of organic forms were divided into three main groups according to their main characteristics: form, harmony and sustainable development. Another objective was find location of contemporary organic residential architecture in Czech Republic and abroad. It is rather spread all over the world than concentrated on certain places. Therefore I selected countries that are richer than the others on the occurrence of organic buildings. The objective was also to address architects, specialists, public and especially university teachers of architecture and students themselves. Communication with them was mainly connected with grant project in 2010. The theme of grant project was contemporary organic architecture in residential living. There were lectures about contemporary organic architecture and exhibition on the theme: Contemporary living organic architecture. The publication of the catalog was published under the title: Contemporary organic houses - Europe. I had the opportunity to visit a number of organic family houses abroad. Specifically houses in Slovakia, Hungary and Germany. Results of survey, which was realized by questions to owners and authors of chosen buildings, are included in dissertation. The mail results of dissertation are - make a detail review of organic architecture in residential living - define trends in contemporary organic architecture and residential living - obtain and process answers from owners and authors of chosen buildings within survey - analysis of organic house ( houses) in city planning and landscape - publication of catalogue focused on organic contemporary European houses - article about contemporary organic architecture and residential living will be published in 2012 on archiweb page
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Suggestion of the Marketing Strategy of Chinese Students’ Acquisition
WU, Changli ; Chládek, Libor (referee) ; Škapa, Stanislav (advisor)
Akvizice čínských studentů na vysokých školách v České republice se v posledních letech značně rozšířila. Brno je však město, které má konkurenční výhodu ve vzdělávání, a to z hlediska výsledku náboru studentů v Číně neodpovídá těmto vzdělávacím zdrojům a reputaci. A klíčová otázka, jak udělat správnou a efektivní tržní strategii, se stává klíčovým úkolem VUT v Brně. Bude proveden primární výzkum a sekundární výzkum, autor využije makro a mikroprostředí k analýze pozadí tématu. Diplomová práce bude kriticky analyzovat spolupráci v oblasti vzdělávání mezi Čínou a Českou republikou z pohledu přítomnosti a možných příležitostí ke zlepšení současné situace.
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Do-It-Yourself
Velebová, Leona ; Havránek,, Vít (referee) ; Kvíčala, Petr (advisor)
In my work I deal with the phenomenon of Czech home made products in the period of normalization and it‘s change to contemporary “DIY”, which is shared on the internet. I confront these two periods in my paintings and complement both of them. But with a little bit of irony, I point out the difference of concepts, last do-it-yourself (normalization era) and contemporary DIY (post-socialist). I examine the historical development of homemade crafts and goods, and the influence caused by the political situation, trends, and the start of the internet and human oversaturation of information. At the same time I am fascinated by the availability of resources and in our possibility of becoming experts almost on everything, but also my interest in the present loss of individuality due to massive sharing on social networks and available materials and yet, the constant desire for originality, which is difficult to achieve.
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