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Suggestion of the Marketing Strategy of Chinese Students’ Acquisition
 WU, Changli ; Chládek, Libor (oponent) ; Škapa, Stanislav (vedoucí práce)
Chinese students’ acqusition in universities in the Czech Republic has expanded considerably in the recent years. However, Brno is a city which has competitive advantage of education, in term of the result of recruiting students in China does not match with these educational resources and reputation. And key issue how to make the proper and effective market strategy is becoming a crucial task for Brno University of Technology. The primary research and secondary research will be conducted, the author will use the macro and micro environment to analyse the topic background. Diploma thesis will critically analyze the education cooperation between China and the Czech Republic from the perspective of presentence and the possible opportunities to improve the current situation too.
Úplný záznam
Suggestion of the Marketing Strategy of Chinese Students’ Acquisition
 WU, Changli ; Chládek, Libor (oponent) ; Škapa, Stanislav (vedoucí práce)
Chinese students’ acqusition in universities in the Czech Republic has expanded considerably in the recent years. However, Brno is a city which has competitive advantage of education, in term of the result of recruiting students in China does not match with these educational resources and reputation. And key issue how to make the proper and effective market strategy is becoming a crucial task for Brno University of Technology. The primary research and secondary research will be conducted, the author will use the macro and micro environment to analyse the topic background. Diploma thesis will critically analyze the education cooperation between China and the Czech Republic from the perspective of presentence and the possible opportunities to improve the current situation too.
Úplný záznam

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