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Proposal for the Expansion of Infant Food to the Vietnamese Market
Tranová, Petra ; Milichovský, František (referee) ; Šimberová, Iveta (advisor)
The subject of the diploma thesis is the presentation of a procedure manual for a Czech company with baby food products when entering the Vietnamese market. The company selected for the submission of the manual is engaged in the production and distribution of baby food for infants and young children. The work is divided into four parts. In the introductory part, the issue is defined, the main and sub-goals to be achieved by the diploma thesis are set, and the methods used are described. The theoretical part defines the basic concepts of the solved problem. This part is followed by an analytical part with an analysis of the current state of the company. The last part contains our own solution proposals, including an economic evaluation.
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Marketing Strategy for Wellness Kuřim
Kopřiva, Vojtěch ; Sojka, Jan (referee) ; Koleňák, Jiří (advisor)
The aim of this master’s thesis is the suggestion of marketing strategy for Wellness Kuřim. The theoretical part contains an explanation of basic concepts of marketing and marketing strategy. The practical part is concerned with analysis of the current situation of the company which serves as a basis for suggesting marketing strategies. The result is a summary of measures and proposals, including their benefits for the company.
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Company's ICT Strategy Proposal
Helešic, Igor ; Koutný, Roman (referee) ; Kříž, Jiří (advisor)
This thesis is focused on information and communication technologies (ICT) and their applications in terms of contribution to improvement of competitive advantage and fulfillment of company's targets. The goal of this work is to analyze a manufacturing company with focus on IT and to design such an ICT strategy which will match the selected company's strategy.
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Strategy of newly formed IT company
Rejman, Jiří ; Klčová, Hana (referee) ; Sodomka, Petr (advisor)
The dissertation aims on strategic tools of new inovative IT company for creating strategic plan. In theoretical part the thesis research strategic tools, developing a product and financing of innovative IT companies and tries to identificate proper right tools for creating strategy. Tools examined in theoretical part are used in practical part to create concrete strategic plan of new company.
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Public spaces of the city of Brno - theoretical work
Lelkes, Ivana ; Adamková, Jana (referee) ; Kopáčik, Gabriel (advisor)
Master´s thesis adresses the issue of public spaces of inner city of Brno. These spaces have good prerequisities to become attractive places for everyday use or for spending a good free time. These prerequsities include for example compact city structure, well defined public spaces, walking city distances, presence of public and commercial facilities and distinctive genius loci. But public spaces in these localities often do not fulfill their own potential and stay as average free space inbetween buildings. Thesis suggests a detailed system for categorisation of squares and streets in the inner city of Brno and examines the reasons for potential non-fulfillment on these typologies, it tries to find out the problems of public spaces and how they can be solved.
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Business Plan
Murín, Miroslav ; Studenka, Jaroslav (referee) ; Afonina, Anna (advisor)
The object of the master´s thesis is a business plan for internet portal Sportuj.cz, which will provide information about sports centres in Brno and surroundings. The thesis contains the theoretical introduction of the business plan and also the analysis of practical part.
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