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Europeanisation of municipalities in the Czech Republic
Schacherlová, Sylva ; Martinková, Viera (advisor) ; Plechanovová, Běla (referee)
The diploma thesis Europeanisation of Municipalities in the Czech Republic deals with the effects of membership in the European Union on the administrative structures of selected municipalities. This is a comparative case study of municipalities of various sizes and significance, namely the capital city of Prague, the statutory city of Pilsen and the city with extended powers Pisek. The aim of the thesis is to clarify which institutions in these municipalities manage the European agenda. The thesis follows three dimensions of the concept of Europeanisation (top-down; bottom-up and horizontal), which allows us to observe this issue from different angles. Research questions follow the logic of these three dimensions and the last research question focuses on comparing the Europeanisation of selected municipalities and identifying differences based on their size. The main source of the information was interviews with officials and politicians responsible for the European agenda in selected municipalities. The results of the work confirm the theoretical assumption that the size of municipalities has a significant impact on the management of the EU agenda. Financial and administrative capacities, the setting of European funds for the given city and the opinions of local political elites play the role...
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The development of public amenities centres in housing estates: a case study of Pilsen
Bečvář, Daniel ; Špačková, Petra (advisor) ; Bursa, Otakar (referee)
In the housing estates of the second half of the 20th century, public amenities were provided by means of hierarchically arranged public amenities centres. The aim of this work is to trace the development of public amenities centres in the last 30 years, and to try to explain what is the differentiation in offer between individual cpublic amenities centres. The theoretical part is based mainly on the concepts of construction of socialist housing estates, including the location and overview of the offer of civic amenities centers. There is also a chapter devoted directly to the city of Pilsen. The specific implementation of housing estates in Pilsen and the approach to their regeneration after 1989 are also mentioned. The case study was carried out in the regional city of Pilsen. Qualitative methods were used in the form of field research, analysis of photographs and analysis of data from the real estate cadastre. It has been proven that the differentiation in the offer of public amenities centres is caused by set of the characteristics. The most important factors were selected: time of the origin, the location of the housing estate within the city, the technical condition of the building and the subjectively perceived atmosphere. The theoretical part is based mainly on the concepts of construction...
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Memoirs of the citizens of Pilsen in the late 19th and the first half of the 20th century
MARTINOVSKÁ, Soňa
The aim of the dissertation is to present a set of memoirs preserved in Pilsen from the late 19th and the first half of the 20th century. Furthermore, it intends to incorporate these writings into a broader context within the research of personal sources. Therefore, the first chapter deals with the history of these sources as subjects of research interest and the possibilities of their use. In terms of methodology, the thesis wants to carry out a comprehensive analysis of a representative sample of these sources. At the same time, it assesses the internal and external features of the texts, but also addresses the life stories of individual authors and tries to reveal their possible motivations for the creation of these writings. Additionally, the dissertation seeks to compare the selected memoirs, especially in terms of their nature and content. It focuses on different methods of self-presentation of writers through these works and on the consolidation of their identities through recorded narratives. But it also deals with the ways of depicting the city of Pilsen and the changes in everyday life in its streets as well as with the reflection of major political events in the compared writings. Overall, the submitted thesis tries to contribute to a deeper understanding of the problematic and diverse era of modern history and to reveal the thought-world and behaviour of people at that time.
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Types of firms and sectoral proximity in the industrial zone Borská pole
Mlnářík, Vojtěch ; Květoň, Viktor (advisor) ; Nemeškal, Jiří (referee)
The main goal of this bachelor thesis is to give a detailed view of the structure of the companies and its development within Borská pole in Pilsen - a successful, public- sector established, industrial zone. Based on publicly available information and analysing the websites of the individual subjects, the companies were divided into 6 types. After that, the development trends and the current status according to the proportion of the individual categories were evaluated. For companies in the manufacturing sector, a degree of sectoral proximity was identified using the ex-ante methodological approach of the related variety concept, i.e. whether the structure of the studied companies is diversified, related variety or specialized. Based on the research, a relatively high proportion of companies operating in non-productive sectors was identified and overall there is a notable qualitative shift regarding activities from originally predominant production towards tertiary and quaternary activities. Finally it was discovered that the industrial composition of companies within the zone is largely unrelated diversified. Key words: typology of the companies, degree of sectoral proximity, related variety, industrial zone, Pilsen
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Image of selected destination
ROZTOČIL, Jiří
Image and brand are important competitive tools of destination marketing. Destination marketing organization should care about good reputation and strong brand to compete on the market. Bachelor thesis deals with evaluation of the image of the town Plzeň as a tourism destination. Analysis is based on existing knowledge and measurement models and via image comparative analysis of the most important competitors of Plzeň. As the strategy selection plays an important role in the process of destination image formation, a questionnnaire survey is used for the purpose of gaining evident outcomes of the work. It was asked 206 respondents. The Plzeň is strongly associated with beer and brewery tradition. Results show positive impacts of the project of the European capital of culture 2015, because respondents often associated Plzeň with culture and culture events. Results of survey identificate too new motives, which can use in destination marketing as a strong brand of sports clubs (FC Viktoria Plzeň, HC Škoda Plzeň, Talent Plzeň) or successful products (Škoda, Pilsner Urquell). All the findings subsequently serve visitors with the image of Plzeň and help the town become a frequently visited tourist destination. As an innovation for tourism supply there is proposed new guided tour through the historical center of town.
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Awareness of the public of canistherapy in Pilsen region
NĚMCOVÁ, Kateřina
The bachelor thesis process the topic public awareness in Pilsen region about of canistherapy and is diveded into two parts. In the theoretical part I deal generally with canistherapy, her history, forms, methods or canisterapeutical techniques fot it is use. In the practical part, I deal with how the general public is informed or how canistherapy is used by the general public in Pilsen region. Basic information was obtained through a questionnaire survey. The results of the guestionnaire showed that respondents from the Pilsen region know about canistherapy, they know where and how is canistherapy used, but they do not know the canistherapeutical association, where they could help.
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Between tradition and modernity: City in the industrial age. North Bohemian architecture in the first half of the 20th century
Zeman, Jaroslav ; Macek, Petr (advisor) ; Švácha, Rostislav (referee) ; Vorlík, Petr (referee)
From the mid-nineteenth century the North Bohemian industrial area, populated mostly by Germans, experienced an unprecedented urban and demographic growth. The onset of the industrial revolution meant a major breaking point, in particular because the following periods shaped it most notably.The characteristic trait of the cities is a precipitous urban development with building boom. Thereby an impressive scrum of mutually coexisting industrial complexes, palatial villas, spectacular public buildings, generous garden districts and small town housing projects originated, creating the peculiar local genius loci. The border areas have always been a busy crossroads of cultures, histories and ideologies, in which Czechs, Germans and Jews mingled and interacted with each other, and thus they reflect the complex ethnic relations in the territory of today's Czech Republic. The Thesis focuses on the architecture of Czech Germans which formed the natural counterpart to the architecture of the Czech majority. The aim is to set this "second stream" of culture into a wider Central European context and find and define the specifics of the buildings production of Czech Germans. For this purpose, the trio of industrial agglomerations Usti nad Labem, Liberec and Jablonec nad Nisou was chosen, which are also compared...
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Impacts of being titled European Capital of Culture 2015 on the city of Pilsen
Brázdilová, Michaela ; Pešek, Ondřej (advisor) ; Koudelka, Jan (referee)
This bachelor´s thesis deals with the project Pilsen-European Capital of Culture 2015. The aim of the thesis is to evaluate the success of the project and to map its impacts. The theoretical part of the thesis deals mainly with the marketing of towns and municipalities. In the practical part these findings are applied to the concrete case of Pilsen. The marketing and communication activities related to the European Capital of Culture project are described. The main chapter focuses on the impact of the project, whether it is attendance of events or economic impacts. The last chapter describes the project's sustainability. The basis for the theoretical part was the professional literature about urban marketing, while in the elaboration of a practical part, the main sources of information were the internal resources of Pilsen 2015 and the project´s evaluation.
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