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The development of football coach Pavel Vrba's media image
Spurný, Jan ; Trunečka, Ondřej (advisor) ; Turková, Kateřina (referee)
This bachelor's thesis deals with the development of Pavel Vrba's media image between 2011 and 2022. Pavel Vrba is one of the historically most successful Czech football coaches. In 2011, Vrba led football club FC Viktoria Plzeň to its historic first title in the top Czech division. Two years later, however, he used the exit clause in his contract in Plzeň and became the head coach of the Czech national football team. In the following years, his career was affected by several ups and downs, which may have had a significant effect on the presentation of his person in the media. How Vrba's media image developed and changed in six selected periods of his professional career is exactly what we will try to find out in this bachelor's thesis. The work is divided into theoretical, methodological and research part. The first of them defines the media image and representation as well as the concept of framing, describes the relationship between the media and sports, introduces the history of sports journalism and also the career of Pavel Vrba. The methodological part presents the aim of the work and the research method, defines the research sample and presents the six monitored periods in more detail. The last, research part of the work, contains a qualitative media analysis of texts from the investigated...
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The media image of the second round of the presidential election on television
Tomková, Aneta ; Chrenčík, Roman (advisor) ; Jirák, Jan (referee)
This master's thesis deals with the analysis of the media image of presidential candidates in the second round of presidential elections in the Czech Republic in January 2023. The aim of the thesis is to examine, through quantitative and qualitative content analysis of pre-election presidential debates, how individual candidates were presented on public and private television stations, and whether the principles of objectivity and impartiality were adhered to by the moderators. The first part of the thesis focuses on explaining key terms related to the subject matter, such as direct presidential election, media image, political communication, and the difference between public and private media. The presidential candidates and their political backgrounds are also introduced. The main part of the thesis is devoted to the analysis of the pre-election presidential debates. The quantitative analysis provides precise data on the extent of airtime allocated to each candidate, the number and nature of questions asked, and other relevant factors. The qualitative analysis allows for a deeper examination of the course of debates, the moderators' approach to individual candidates, and the identification of possible violations of the principles of objectivity and impartiality. The results of the analyses...
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Medial portrayal of Mikuláš Minář
Bátor, Viktorie ; Hodboď, Vojtěch (advisor) ; Groman, Martin (referee)
The topic of this thesis is the presentation of the media image of Mikuláš Minář in two periods. The first period is during demonstrations on Letenská plain in June and November 2019. The second period is Mikuláš Minář's beginning in politics with his new political party Lidé PRO in 2021. This work has three goals: to present the media image of Mikuláš Minář in the first and second periods and then compare how these images differ and in what ways. To answer these questions, I chose a quantitative content analysis of selected media contents. The specific form of this method and the method of sample selection is described in the "Methodology" section. At the beginning of the diploma thesis, I focused on theory. In this section, the concept of "mass media" is described. This is followed by a section that focuses on the influence of the mass media and specifically the presentation of the media image as a theoretical concept.
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Media Image of Media Candidates for the Prime Minister before the Elections to the Chamber of Deputies of Parliament of the Czech Republic in 2021
Jiskrová, Simona ; Němcová Tejkalová, Alice (advisor) ; Turková, Kateřina (referee)
This thesis focuses on the media image of Andrej Babiš, Petr Fiala and Ivan Bartoš in the daily newspapers Mladá fronta DNES, Hospodářské noviny and Právo in the time before the Elections to the Chamber of Deputies of Parliament of the Czech Republic in 2021. The aim of the paper is to find out whether and how the media image of these three politicians, as the most likely candidates for the Prime Minister of the Czech Republic, differed in these newspapers. In the theoretical part, key theoretical backgrounds are presented concerning the relationship between media and reality, agenda setting theory, as well as the principles of media logic, requirements for media products and media owner's influences on media image. The methodological part characterizes the research methods used, which include quantitative content analysis and visual framing. The output of the thesis is an analytical section with a presentation of the obtained results and a final chapter that is devoted to a discussion of the results with the literature, their interpretation and the limitations of the research. The Newton database was used to obtain the necessary data for the thesis.
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Media image of Pinochet's regime in foreign newspapers
Vojvoda, Václav ; Bednařík, Petr (advisor) ; Cebe, Jan (referee)
This thesis focuses on the different media images of Chile in foreign newspapers in 1973, 1988 and 1990. Specifically, it focuses on the New York Times in the USA, The Guardian in England and ABC in Spain, which had different views of the Pinochet regime and its development. The thesis focuses on all references to Chile during the two-week period at all key moments in the history of the Pinochet regime and compares each newspaper's view of these events. The aim of this thesis is to compare and analyse the different media portrayals of Chile in foreign newspapers and to examine the relationship of each newspaper to the Pinochet regime. The theoretical part deals with Chile's historical context of its economic and political development as well as an introduction to its two most influential political figures of the second half of the 20th century. It also presents the economic and political relationship between Chile and the three countries from which the diaries under study originated. In the practical part, I will focus on the three most important periods in the most significant moments of the Pinochet regime, his seizure of power, the first plebiscite and the final handover of the presidency.
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The media image of Queen Elizabeth II's death in selected Czech news websites
Dolenská, Klára ; Jirák, Jan (advisor) ; Miessler, Jan (referee)
The thesis examines the media image of Queen Elizabeth II.'s death in two of the most visited Czech news websites. It analyzes articles published in one month's time horizon starting from the day of the Queen's death on September 8th 2022. The selected news servers are Novinky.cz as a representative of a more reputable media and Blesk.cz as a tabloid media. The thesis goes through the theoretical foundations of the problematics, briefly describes the life and circumstances of the Queen's death and explains used methodological procedures - quantitative content analysis and qualitative analysis performed using the grounded theory method. The results of both analyses then reveal what topics the selected servers focus on and serve to compare the constructed media image of the Queen's death.
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Media Image of Deputies in Czech Daily Press
Sůsa, Richard ; Just, Petr (advisor) ; Charvát, Jakub (referee)
1 Abstract Diploma thesis Media Image of Deputies in Czech Daily Press focuses on the identification of factors influencing the media image of certain Czech high-profile politicians. A three- year research period analyses the depiction of all members of the Chamber of Deputies, the lower house of the Parliament of the Czech Republic. Four Czech daily newspapers with the highest readership figures are chosen for the analysis, the sample is selected via the constructed weeks method. For clarity and to avoid the possible influence of strong media attention directed at the members of government, only the deputies who do not hold such executive office are included. The opening chapters provide an overview of a theoretical approach to political communication development and studies, as well as international research on politicians' media visibility. An extensive chapter depicts the establishment of an original Czech parliament-the Czech National Council-as well as its role in the establishment of the Czech Republic and the position of the Chamber of Deputies in the country's current political system set by the Constitution. As it holds a slight significance for the way politics is presented in the media, an overview of the electoral system and its main influential reforms is also included in this thesis. The...
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The relationship between sports and politics: Media coverage of the beginnings of the war in Ukraine in selected sports sections of the Czech media
Kallista, Petr ; Turková, Kateřina (advisor) ; Trunečka, Ondřej (referee)
This bachelor thesis examines the media image of the beginning of the Russian invasion of Ukraine in selected Czech online sports sections and media. The chosen period is from 24 February 2022 to 3 March 2022, i.e., the first week of the invasion. The thesis is divided into theoretical, methodological, and analytical parts. The introductory part is devoted to presenting the theoretical background of the thesis, which is based on the relationship between politics and sport, as well as the way in which sports journalism has influenced and historically shaped sport. The second section presents the aim of the thesis, the research method and the coding table. In the analytical section, the thesis then uses quantitative analysis to examine the texts in the selected media. Specifically, the research focuses on the number, source and type of texts, the thematic focus and the space provided to the parties to the conflict. The aim is to present the media image in the selected media and compare the results. The output is a practical part in which the predetermined research questions and hypotheses are answered.
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Media Image of Media Candidates for the Prime Minister before the Elections to the Chamber of Deputies of Parliament of the Czech Republic in 2021
Jiskrová, Simona ; Němcová Tejkalová, Alice (advisor) ; Turková, Kateřina (referee)
This thesis focuses on the media image of Andrej Babiš, Petr Fiala and Ivan Bartoš in the daily newspapers Mladá fronta DNES, Hospodářské noviny and Právo in the time before the Elections to the Chamber of Deputies of Parliament of the Czech Republic in 2021. The aim of the paper is to find out whether and how the media image of these three politicians, as the most likely candidates for the Prime Minister of the Czech Republic, differed in these newspapers. In the theoretical part, key theoretical backgrounds are presented concerning the relationship between media and reality, agenda setting theory, as well as the principles of media logic, requirements for media products and media owner's influences on media image. The methodological part characterizes the research methods used, which include quantitative content analysis and visual framing. The output of the thesis is an analytical section with a presentation of the obtained results and a final chapter that is devoted to a discussion of the results with the literature, their interpretation and the limitations of the research. The Newton database was used to obtain the necessary data for the thesis.
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The media image of the Spanish flu in selected periodicals in the years 1918 - 1920
Vegrichtová, Denisa ; Cebe, Jan (advisor) ; Köpplová, Barbara (referee)
The topic of this diploma thesis is the way how the media described the Spanish flu in selected historical press in the years 1918-1920. The main method used is a quantitative content analysis, which enables the examination of a larger volume of data. Quantitative content analysis is performed on articles from the Czech-language newspaper Lidové noviny and from the American newspaper The Sun. In terms of timeframe, the research is limited to the years 1918-1920, i.e. the period when the Spanish flu epidemic took place. Attention is paid to the way in which the Spanish flu was reported in the selected newspapers, for example the frequency of publishing news about the disease, the main topics of the articles, how often articles about the disease made it to the front pages, or whether the disease is presented as fatal. Subsequently, part of the work is devoted to the qualitative analysis of articles from professional medical journals. Two articles are from 1918, another two articles are from 2018 and 2019. In this case, using qualitative analysis, the different views of doctors on the Spanish flu are analyzed, from 1918 - when the epidemic broke out, and a hundred years later. For example, the reported symptoms of the disease or the method of treatment were examined. At the end of the work, after...
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