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Comparison of media coverage of football, volleyball and floorball in selected media types in Czech Republic
Čech, Filip ; Bednařík, Petr (advisor) ; Štoll, Martin (referee)
The diploma thesis focuses on two different sports media ČT sport and Deník Sport. Based on the broadcasting program, respectively the content of individual copies, examines two selected periods of one year. The aim is to find out the content coverage of football, volleyball and floorball sports in individual media. The data is recorded in the coding sheet according to individual sports and media. Results are sorted by content type, content length and other selected criteria. The results bringing a very strong dominance of football topics in the printed media and a high share of content on ČT sport. Volleyball and floorball are considerably limited in the press, while on television they get their space, which, however, could be higher due to the player base of the two sports.
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Media image of football club AC Sparta Prague in daily Sport after Daniel Křetínský's Czech News Center joined the czech media market
Pěruška, Jan ; Trunečka, Ondřej (advisor) ; Macková, Veronika (referee)
Diploma thesis "Media Image of AC Sparta Prague in Deník Sport after Daniel Křetínský's Czech News Center joined the Czech Media Market" deals with comparison of the media content of Deník Sport in selected periods. The selected area was chosen because of the company of Daniel Křetínský, who is currently also the owner of AC Sparta Prague, bought the publishing house of Deník Sport. In this thesis is used the media content analysis, which should confirm or disprove the hypothesis, that the content of Deník Sport was changed in 2014 for Sparta Prague. In the theoretical part of this thesis the development of the Czech media ownership after 1989 is described, also the topics of journalistic values and possible ethics problems like conflict of interests are stated. The results of the media analysis should be added in interviews with the Deník Sport's staffers.
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Development of the Sport Magazin journal in the years 1997-2012
Molitoris, Andreas ; Halada, Jan (advisor) ; Trunečka, Ondřej (referee)
This diploma thesis examines the journal Sport Magazine-a Friday supplement of Daily Sport-from 1997 to 2012. The introductory part of the thesis deals with the history of the journal and its publishing company, using MML research and other surveys to determine which sports were popular among readers and which themes readers prefer in the magazine. The thesis follows the development of the magazine at five-year intervals. It analyses the content of all magazine editions in each of the years 1997, 2002, 2007 and 2012, and attempts to define the range of the magazine - to which sports themes was the magazine devoted, regular sections, and what was the proportion of advertising. In the end, all years are compared and the thesis observes the development of the magazine over the entire fifteen-year period.
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The growth in importance of the media social networking on the example of the 2015 IIHG Ice Hockey World Championship
Kousal, Kryštof ; Čermák, Miloš (advisor) ; Jirků, Jan (referee)
This bachelor's thesis discusses the media utilisation of social networks such as Facebook and Twitter during a top worldwide sporting event. The theoretical part deals with the new media family, then with Facebook and Twitter, their history and operating principles. Besides the methodology, it also presents the 2015 IIHF World Championship, being the main subject of the social media networking. The content analysis of the social newtorks posts had been chosen as the research method for this thesis. The objective is finding out how these three chosen Czech media - Česká televize, news server iDnes.cz and Deník Sport were using the two social networks to inform the public about the tournament progress. The second goal was to compare the account contents of the three media to the two Czech IIHF Organization Committee channels and find out about the mistakes the media made while posting on social networks. The shovelware phenomenon is analysed extensively as one of the most used negative elements.
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Current sports photography in czech daily newspapers
Géla, František ; Lábová, Alena (advisor) ; Trunečka, Ondřej (referee)
Bachelor's thesis 'Current sports photography in Czech daily newspapers' focuses on current sports photography at specialised daily newspaper Sport's pages and sports section of Mladá fronta dnes. First of all the thesis presents genre of sports photography, its forms, creative process, used equipment and short history of sports photography in our area. In practical part of the thesis the aim was to analyse how the sports photography looks in current Czech daily newspapers. Used method was visual analysis. One part of this thesis comprises of interviews with great Czech photographers who are involved in sports photography.
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