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Audio distribution on the Internet
Gleza, Jan ; Jandoš, Jaroslav (advisor) ; Šedivá, Zuzana (referee)
This thesis analyzes current situation of audio distribution on the Internet, its authorized and unauthorized option. Predicts future development by application of cryptography and offers solutions for increase the share of authorized audio distribution by means of three pillars -- shopping simplification, increase user friendliness and offer to include added value to authorized distribution.
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Marketing and communication strategy for music contest Skutečná liga
Stanislav, Michal ; Postler, Milan (advisor) ; Jakl, Ladislav (referee)
The first theoretical part of the work describes in general marketing, marketing and communication strategies. The practical part is given to description of the music contest Skutečná liga, then to analysis of its target group, to analysis of its competition and of previous marketing and communication strategy. SWOT analysis is made up on the grounds of these researches. Particular, concrete recommendations with time-harmonogram building a new marketing and communication strategy were suggested according to the founded results.
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Proposal of the internet television for the music portal Bandzone.cz
Lisý, Martin ; Horný, Stanislav (advisor) ; Krsek, Libor (referee)
The diploma thesis is discussing the proposal of the internet television for the music portal Bandzone.cz. The internet television is understood to be a web server aggregating the audiovisual content, which allows the viewers to decide what and when they want to watch. This is not a television that would show programs in real time and broadcast on the fixed schedule for 24 hours. The introduction of the diploma work discusses different approaches to internet business. It is followed by the presentation of the main subjects of the audiovisual media market operating in Czech Republic and worldwide. The following chapters are dealing with practical design of the internet TV station, from content and business model and up to user interface design. In the conclusion are named the key factors essential for success of the proposed e-business initiative, including the possibilities for its further deve;lopment.
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Analysis of music sales over the Internet
Štencel, David ; Sedláček, Jiří (advisor) ; Struska, Zdeněk (referee)
The aim of this thesis is to create a comprehensive view of current developments in the music market, to explore the position of digital distribution in comparison to the distribution in the high street shops and to analyze current trends in the distribution of digital music. At the same time, this thesis could be interesting for readers because, today there is no current publication in Czech, in which the subject would be so comprehensively addressed. The goal of the first chapter is to briefly map the distribution of intangible goods and services over the Internet. The second chapter aims to analyze the distribution of digital music, to compare its success with distribution in the high street shops and examine current trends and possible future developments. The aim of the final chapter is to examine the services of the most important digital music distributors in the world as well the Czech market and also point out weaknesses and opportunities for improving customer service.
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Význam vybraných stimulů v reklamě
Rejsková, Pavlína ; Průša, Přemysl (advisor) ; Postler, Milan (referee)
Práce se zabývá komunikačním procesem, a to konkrétně působením jednotlivých reklamních stimulů v tisku, rozhlase a televizi. Praktická část potom objasňuje jaký vliv má hudební doprovod v reklamě, jaké hudební žánry se nejčastěji využívají pro určité skupiny a jaké další prvky a stimuly kladně působí na spotřebitele.
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Obchodní modely digitální distribuce audia
Hlaváček, Ondřej ; Šedivá, Zuzana (advisor) ; Kafka, Daniel (referee)
This thesis considers current status of recording industry divided into two parts -- music and audiobooks, either in the whole world and Czech Republic. Used technologies, payment systems and business models are examined alongside with fresh information from recording industry. The models part describes an ideal business model, which incorporates current trends and creates a vision of the business in the future. Applied part adjusts this model according to real world factors into a model usable in the Czech Republic. A final SWOT analysis describes all strengths, weaknesses, opportunities and threats of the given model.
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