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Differences in the perception of the brands adidas and Nike by Swedish and Czech consumers
Chudá, Eliška ; Opelík, Daniel (advisor) ; Voráček, Josef (referee)
Title: Differences in the perception of the brands adidas and Nike by Swedish and Czech consumers Objectives: The goal of my bachelor's thesis is to find and describe specific differences between Czech and Swedish consumers in terms of their views on two sports brands adidas and Nike. A sub-objective is to evaluate the results for each country separately. Methods: A quantitative method was used to collect and gather data for the bachelor thesis. Two electronic questionnaires in Czech and Swedish were made to find out the perception of the brands adidas and Nike. The results of the questionnaires are captured in graphs and tables and then a comparison is made. The translation was done using direct modified translation. Results: The research shows that brands are perceived very positively in both countries. Czech athletes have a slightly more positive attitude towards brands, Swedes have a more neutral one. There was a similarity in the evaluation of the influence of selected characteristics for both brands in the compared countries. Keywords: sports brand, Czech Republic, Sweden, customer perception, comparison, brand equity, brand positioning
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Population development in Sweden and Norway at NUTS 2 regional level between 2000 and 2022
Roule, Jakub Vojtěch ; Šídlo, Luděk (advisor) ; Brázová, Kateřina (referee)
Population development in Sweden and Norway at NUTS 2 regional level between 2000 and 2022 Abstract: This thesis aims to analyse population trends at the level of NUTS 2 regions in Norway and Sweden between 2000 and 2022. Selected basic indicators of age structure, fertility, mortality and migration have been analysed, as well as the development of their regional variability based on available statistical data. Furthermore, the national context and the development of selected demographic indicators at the national level after 1950 were briefly presented in the thesis. The results of the analysis showed the similarity in the levels of most of the indicators studied at the national level, as well as the persistent differences between the more and less urbanized regions and between the northern regions and the remaining regions in both countries. Keywords: population development, regional differentiation, Norway, Sweden, NUTS 2
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Marketing Mix of a Selected Company with Protein Supplements on the Swedish Market
Kudrnová, Martina ; Mráček, Pavel (referee) ; Milichovský, František (advisor)
This master's thesis focuses on the marketing mix of a selected Czech company specializing in protein supplements, which is entering the Swedish market. The thesis consists of three parts. The theoretical part defines concepts related to the chosen topic. The analytical part examines the current state of the company in the Czech market, including several selected analyses and a questionnaire survey on purchasing behavior in Sweden within the chosen industry. The proposal part contains recommendations aimed at ensuring a successful entry into the Swedish market.
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Sensitivity analysis of costs on power outages resulting from nonadherence of custom - tailored standards of the continuity of power supply
Polák, Jiří ; Skala, Petr (referee) ; Blažek, Vladimír (advisor)
The goal of the thesis is to describe the approaches used for the regulation of the continuous supply of electric power in the selected countries of European Union and to determine the power outages costs in the specific distribution network, resulting from non-observance of the customer standards used in Great Britain, Sweden and Finland. The costs have been calculated for the entire network, as well as for the individual outputs. The thesis carries out the sensitivity analysis of the power outages costs, resulting from the breaching the supply restoration standards and the multiple interruptions standard used in the Great Britain. The costs of the individual limits are shown in the tables and the graphs. The comparison of the individual outputs according to the height of the penalty costs have been carried out on the selected set of limits. The comparison of the order of the individual outputs is then carried out for the customer standards used in Great Britain, Sweden and Finland.
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Development of Business Activities for Company REMBERRY s.r.o.
Malina, Radek ; Chlebovský, Vít (referee) ; Šimberová, Iveta (advisor)
This diploma thesis deals with the development of business activities for company REMBERRY s.r.o. It focuses on expansion to the Swedish market. This company is in the field of fasteners and custom production for B2B clients. Based on the theoretical part, which, the analysis of the current state is processed. This includes assessing the external and internal environment. The last part is states a proposal for a valid solution to handle the situation successfully.
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The preparedness of the Czech Republic to adopt the single currency of the euro
Vybíralová, Veronika ; Nedvěd, Jan (referee) ; Bočková, Nina (advisor)
This master’s thesis evaluates whether at all and at what level the Czech republic and Sweden meet the Maastricht criteria, because this is a necessary condition for adopting the single currency euro. The theoretical part of this thesis will be focused at theoretical basis, which means the European Union and its history, monetary union and individual convergence criteria. Analysis of actual situation of meeting the Maastricht criteria and analysis of preparedness medium and large business to adopt the single currency of the euro will be realized in next part of this thesis.
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Comparison of the Czech Republic and Sweden in terms of the Maastricht criteria
Vybíralová, Veronika ; Nedvěd, Jan (referee) ; Bočková, Nina (advisor)
This master’s thesis analyzes whether at all and at what level the Czech republic and Sweden meet the Maastricht criteria, because this is a necessary condition for adopting the single currency euro. The theoretical part of this thesis will be focused at theoretical basis, which means the European Union and its history, monetary union and individual convergence criteria. Analysis of actual situation of meeting the Maastricht criteria and evaluation the harmonization of national economic in the Czech republic and in Sweden will be realized in analytical part of this thesis.
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