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Application of the ideal model of crisis communication on the case of Jiří Čunek betwen January 2007 and April 2008
Flejšarová, Adéla ; Halada, Jan (referee) ; Dolanský, Pavel (advisor)
This bachelor thesis deals with subject of crisis communication from theoretical and from practical point of view. The aim of the theoretical part is to introduce the subject of crisis communication. Although crisis communication is an important part of corporate public relations, is often neglected in the Czech environment. That is why the theoretical part of the thesis describes main aims of crisis communication, its strategies, methods and tools and explains its main terms in a rather complex way. The typology and main characteristics of crisis could not be left out for crisis communication to be fully understood. This part could be a useful contribution to Czech written theoretical works dealing with crisis communication. The second part deals with real situation, where crisis communication was used. The aim of this part was to apply theoretical findings and evaluate, how Jiri Cunek, Czech politician, used between January 2007 and April 2008 recommended processes and tools of crisis communication, as they were introduced in the theoretical part of the thesis, which strategies he followed, which part of communication was successful and where he made mistakes. In the final chapter of the thesis, I will evaluate, whether we can trace back development in handling crisis communication between the two...
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Comparative study of recruitment campaigns of the Police and the Army of the Czech Republic in 2008
Kubištová, Lenka ; Halada, Jan (referee) ; Obluk, Ondřej (advisor)
Bachelor's thesis "Comparative study of recruitment campaigns of the Police and the Army of the Czech Republic in 2008" deals with the analysis and comparison of two governmental campaigns which were the response of unfavourable personnel situation in both forces at that time. Both police and the army faced the same task: to considerably raise interest in profession of a policeman or a soldier. Police was lacking more than 5000 policemen in the whole country at the beginning of the year 2008, so it launched an extensive recruitment campaign with the motto "To Help and to Protect". The aim was to present the state police as an attractive employer, thus bring new policemen into their ranks. The Czech army faced a similar problem as well, therefore, it created several lesser campaigns in 2008 with the slogan "Job for You and It Is Worth It". Among others, the aim of this thesis is to show on two particular examples how it is possible to achieve the solution of a similar aim, i.e. recruitment of new members, and that in a situation when neither institution enjoys much popularity with the public. First, the topic is put into context of recruitment campaigns problems. The following chapters analyse the starting conditions of both institutions, communication strategies of the campaigns, target groups and...
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European football chapmionship (Euro 2008) in press service of Czech agencies ČTK and Rebel
Jůzek, Martin ; Halada, Jan (referee) ; Trunečková, Ludmila (advisor)
The bachelor thesis "European football championship (Euro 2008) in press service of Czech agencies ČTK a Rebel" focuses on press service from the European football championship of two Czech press agencies - the public Czech Press Agency (ČTK) and the private Rebel Agency. It monitors and compares all media production of these subjects, whereas the fundamental part represents the comparison of text news service. Furthemore it deals with photographs, infographics and videotapes. It also focuses on sources used by the agencies during the championship and how they differentiated. The Rebel Agency was a new competitor of the ČTK during the Euro championship 2008. Because of this the thesis reminds before the comparison itself that other agencies never succeeded on the Czech media market in the past, which is demonstrated by their listing. This part of the thesis is complemented by the profile of the Czech Press Agency and the Rebel Agency including work description of the agencies and the numbers of reporters they sent to the site of the tournament. The comparison of the press service is classified into three chapters. The quantitative comparison deals with the number of published reports and it examines how the production differentiated during the participation of Czech footballers at the Euro and then after...
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Marketing communication of Hypo building savings bank 2007/2008
Kratochvíl, Viktor ; Halada, Jan (advisor) ; Hejlová, Denisa (referee)
Diploma thesis " Marketing communication of HYPO building savings bank 2007/2008 " deals with the activities of marketing communication of HYPO building savings bank between March 2007 and March 2008. The purpose of this thesis is to describe individual activities of marketing communication of this subject and to analyze goals of its marketing communication. The thesis evaluates the impact of the communication strategy on the public's perception of the subject.
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Miloš Urban versus literary reviewers
Prokop, Daniel ; Jonáková, Anna (advisor) ; Halada, Jan (referee)
The bachelor thesis analyze works of contemporary czech prose-writer Miloš Urban and response of literary critics to Urban's novels. The papers are focused on three novels, in particular: Sedmikostelí (1999), Stín katedrály (2003) and Santiniho jazyk (2005). Gothic and gothic-baroque architecture play essential role in all of them, so they are defined as "architectural trilogy". The thesis distinguish two components of Urbans postmodern novels: high-art and low-art. The aim of the study is to analyze both of them. The high-art component of Urban's novels is a dualism of racionality and iracionaility, modern and traditional society. The low-art component of his work is a brutality, a violence and homicedes. Two central reviewers hypotheses are presented and discussed: a) the philosophy of Urban's novels is just a postmodern mystification, b) the fuction of the low-art component is taken from horror and detective stories. Powered by TCPDF (www.tcpdf.org)
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The extension of the editorial profile of the Euromedia Group publishing house following its acquisition of the Odeon mark
Fílová, Tereza ; Halada, Jan (advisor) ; Jonáková, Anna (referee)
The Odeon Publishing House has long been connected with high book culture in Czech literary history. The name Odeon itself has a long pedigree in Czechoslovakia, and dates back to the nineteen twenties, when it fi rst appeared as the name of Fromek's publishing house. Later the State Publishing House of Belles-Iettres, Music and Arts (SNKLHU) appropriated the famou s Odeon mark and subsequently in the nineteen sixties changed its name to Odeon. It ranked, both by volume of sales and by the high quality of its publications from both Czech and foreign authors among the abso lute top in Czechoslovakian culture till the early nineties. The nineties brought for Odeon a short interruption of its publishing, and in fact a suspension of all its activities, in consequence of the socioeconomic changes at that time. The mark Odeon again became synonymous with the highest quality book production when the Euromedia Group company acquired the Odeon mark in 1999 and once again began publishing books under this famous and prestigious mark. The editorial policy of Odeon publishing since 1953 has comprised the broad literary genre from the antiquities until the present day, with the dominance of translation literature, next the literary historical works and the theory of fine art, belles-lettres and aesthethics and also the...
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