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Proposal of Business Plan - Bio Fastfood
Dufková, Aneta ; Ing.Petr Šmídek (referee) ; Šimberová, Iveta (advisor)
The aim of this study is to create a real business plan for setting up a fastfood which will be called „Bio healthy fastfood“. There are some theories necessary for establishing a new firm. Further on comes analysing of external and internal environment, customers and competition. The last part contains a proposal of few possibilities for coming future.
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Marketing strategy of company
Václavíková, Petra ; Hoffmann, Přemysl (referee) ; Šimberová, Iveta (advisor)
The thesis deals with the proposition of marketing strategy for the Internet shop www.babylonshop.cz. Based on theoretical assumptions and analysis of the conditions the firm stands at present, marketing strategy was designed. It should guarantee realization of the larger number of orders. In the practical part analyses are put together and evaluated. Afterwards the suggestions and recommendations are offered. They should secure the increase of sales and regular clients.
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Development of Business Activities for Selected Company
Horvátová, Lenka ; Slámová, Iveta (referee) ; Šimberová, Iveta (advisor)
This master´s thesis is focused on the development of business activities of the subsidiary company Rhenus Logistics, s.r.o., which operates on the market of logistics services. The company concentrates on its own development, consolidating its position on the market and acquiring new customers. Based on theoretical knowledge, analyzes will be carried out in this thesis to access the current market and given company´s situation. The result of the thesis will provide proposals for development of business activities of the company.
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Marketing Strategy of Company
Pavlas, Vojtěch ; Štefáčková, Bohdana (referee) ; Šimberová, Iveta (advisor)
The main subject of this thesis named "Marketing strategy of company" is finding suitable tools which will help to analyse present situation of C&K a.s. company in department of marketing strategy. Thanks to aplication of this tools there will be suggestions, which will help to improve the position of this company in market.
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Marketing Research of Customer Satisfaction for Cukrárna Piccolo
Sedláková, Jitka ; Bárta, Martin (referee) ; Šimberová, Iveta (advisor)
Bachelor´s thesis is focused on the range of problems relating to marketing research of customer satisfaction. Theoretical part is dedicated ensuring termination and methods of marketing and marketing research of customer satisfaction. In the next part of the is analyze current status of Cukrárna Piccolo. Bachelor´s thesis also deals with realization and evaluation of marketing research of custumer satisfaction for Cukrárna Piccolo. Thesis contains suggestions for the increase customer satisfaction.
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Business Plan for the Development of Electronic Business at the EMKO Case a.s.
Filkuka, Martin ; Bajgar, Jaromír (referee) ; Šimberová, Iveta (advisor)
The aim of this bachelor thesis is the creation of business plan for the development of EMKO Case a.s. The work is divided into four parts. The first introduces aims and methods. The second describes significant expressions and ideas associated with the enterpreneurial as well as the methods component of the business. In next part the current status of the company will be presented and individual key methods will be analyzed in detail. The purpose of the last part of the work is to introduce my own, new proposal for the establishment of the electronic business for this company.
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The Utilization of Loyalty Programmes in a Company Strategy
Bógyiová, Csilla ; Šimberová, Iveta (referee) ; Chalupský, Vladimír (advisor)
The diploma thesis deals with the analysis of a selected company Notino, s.r.o. which is a retail company selling perfumes and cosmetics in Europe. The analytical part analyzes in detail the company, its competitors and loyalty programs of competitors. Based on the theoretical and analytical part, a loyalty program is developed for the company with a comparison of costs and benefits of the program for the company. Also, the risks associated with the introduction of a loyalty program and suggestions on how to reduce their impact are summarized.
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Development of Business Activities of Company Netcope Technologies a.s.
Juřenová, Vendula ; Palička, Jan (referee) ; Šimberová, Iveta (advisor)
The diploma thesis focuses on the development of business activities of Netcope Technologies a.s. on the U.S. IT technology market. The first part of the thesis deals with the theoretical knowledge, which is subsequently used in the analytical part. The analysis is subject to the company itself, its competitive environment and the American market. Values from all analyses were summed up into the SWOT and subsequently evaluated. The last part deals with solving these problems which should help the company to increase sales and thus sales on the U.S. market.
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