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The women jounalist : the gender stereotypes on the field of war news
Zapalačová, Pavlína ; Jirák, Jan (referee) ; Vochocová, Lenka (advisor)
Diploma thesis "The Women Journalists: The Gender Stereotypes on the Field of War News" is a qualitative analysis of women journalists self-perception on the field of war/conflict news. The self-illustration of the profession was gained by half-controlled open interviews with women journalists who experience reporting at war or conflict areas. The goal was to aim possible gender stereotypes which women journalists can be influenced in the profession considered to be a men's domain with.The effort was to find out how women journalists gender acts within framework of the distinctive profession and what advantages/disadvantages of their gender are. Before the analysis begins there is a part describing gender issues generally, women journalists' historical entering into profession, men's effort to keep them out and mechanisms which distinguish so called women journalism and attribute some connotation to it. The theoretical part of paper includes also women journalists' education, gendered newsroom cultures and values and presentation of women journalists (war and nonwar) who achieved success in their profession and overcame gender stereotypes. War news description will present framework of the observed phenomenon.
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Russia-Georgia conflict in Czech media : frame analyses of main newspapers
Prokop, Daniel ; Iskanderová, Tatiana (referee) ; Vochocová, Lenka (advisor)
The thesis examines Czech media interpretation of Russia-Georgia conflict, which took place in August 2008. It analyzes framing of the conflict in four main Czech serious-minded daily newspapers (MF DNES, Právo, Lidové noviny and Hospodářské noviny) in its main period (6th - 26th August 2008). As the paper is based on Entman's concept of framing, its general research question is which aspects of the topic were selected and made salient by Czech newspapers and to what kinds of interpretations this framing resulted. The thesis combines qualitative and quantitative analyses focused on the media content. The qualitative analysis was used for identification of frames, generating secondary research hypotheses as well as for getting a deeper understanding of how particular frames works. Quantitative analysis is then performed on whole population of the articles. It answers primary research questions (How was the conflict framed? What were the main differences in approaches of the particular newspapers? Did the framing result in pro-Russian, or pro-Georgian interpretation of the conflict? How was the framing transformed in time? Etc.) and tests secondary research hypothesis. For reduction of subjectivity in coding of data for quantitative analysis, Tankard's list of frames approach based on analysis of an agreement...
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Antiterrorism as an alternatve of anticommunism in the revision of Herman and Chomsky's propaganda model
Ježková, Klára ; Cirkl, Petr (referee) ; Vochocová, Lenka (advisor)
Diploma thesis "Antiterrorism as an Alternative of Anticommunism In the Revision of Herman and Chomsky's Propaganda Model" deals with the possibility of substitution of its fifth filter - anticommunism by another filter which is more up-to-date and universal - by antiterrorism. In its theoretical part thesis deals with the Propaganda Model. It introduces its five filters as Edward Herman and Noam Chomsky introduced them in 1988 and completes them with observations of other scholars who have dealt with the Propaganda Model. At the same time it presents Propaganda Model's critics which have been coming up since it was introduced. With regards to the fact, that the thesis suggests antiterrorism as a possible alternative to the anticommunism, it introduces a brief history of terrorism and its currently most distinct representative - the Al-Qaeda organization. Its part is also devoted to the moral panic. One of the thesis's aim is to try to discover whether the media by their way of presenting terrorism could invoke the moral panic. One of the chapters is devoted to ideology. As it aims to make the conclusion through the qualitative analysis of the Czech media in 1998 after the bombings of the embassy of the United States of America in Kenya and Tanzania and the subsequent Infinite Reach operation, period of the...
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Construction of far right member in "NEOnácek: Chcete ho?" campaign
Doležalová, Šárka ; Křeček, Jan (referee) ; Vochocová, Lenka (advisor)
Diploma thesis "Construction of far right member in ‚NEOnácek: Chcete ho?' campaign" deals with how young people perceive the current neo-Nazis and how they construct a member of a group of extreme right wing on the basis of that campaign. This work tries to use a qualitative approach to look into the effect of the campaign on ideas of the target group. The theoretical part deals with the social construction of reality in conjunction with the stereotyping and extreme right in the Czech Republic in connection with subculture topic. Subsequently it investigates the area of homosexuality and social marketing. The research part is formed by view of the advertiser, the creator of the campaign on his own campaign and its means of expression. Then there is the analysis of interviews with the representatives of the target group, which describes how young people construct the neo-Nazis and what ideas are connected with this movement.
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Development of access of women as news sources into the news of the Czech Television
Janeček, Petr ; Trampota, Tomáš (advisor) ; Vochocová, Lenka (referee)
The thesis "Development of acess of women as news sources into the news of the Czech Television" deals with access of women into the news programme Udalosti in 1993, 2001 and 2009 in the context of sociology of sources. In the literature, we can find evidence that men dominate television news because they represent one fifth of all news sources and moreover women are more often presented in connection with less important issues and in passive roles. TV news therefore supports stereotypical reception of women in society. It is valid not only for the Czech mass media but also for the whole world. The aim of the thesis was to capture development of access of women during the years. We assumed that frequency of female sources would be higher in 2009 than 1993 and 2001 because we can also see more women in politics and business. We also observed average length of the talks to understand how much space both women and men get in news coverage. The thesis tried to find out contexts in which women and men appeared (e.g. politics, economy, business, entertainment, family etc.) and roles that they held. Furthermore, we focused on position within news coverage and tried to capture whether female sources get a prominent position which indicates capacity and power.
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Specific role of photojounalism in print media : in the wider context of a jounalistic career focusing on dimensions of gender, power, status and eelf-examination
Zemanová, Nina ; Vochocová, Lenka (advisor) ; Lábová, Alena (referee)
Diploma thesis "Specific role of photojournalism in print media; in the wider context of a journalistic career focusing on dimensions of gender, power, status and self-examination" deals with the role, status and self-examination of the photoreporter (and the others inside the newsroom), focusing on the decision-making process inside the newsroom, on hierarchization and power, plus the accompanying possible discriminations or stereotypes. First chapters deal with the issues of photojournalism as a whole, explaining basic concepts, going into the role of the photojournalistic picture, the role of the photoreporter inside the newsroom, its composition and ethics. The practical part is dedicated to the research on photojournalism based on in-depth interviews with selected people within the newsroom, with the goal to try to describe the role and status of the photoreporter, to understand the system of work, procedures and decision-making processes. In addition to identify the relative representation of women and men within the selected newsrooms by data gathering, using quantitative research. Our goal is to move towards their own image (self-examination), discover the status of women/men in terms of gender and power, not just to make a list of terse data based on quantitative analysis. Thus, in-depth interviews...
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Citizen photojournalism and videojournalism on Czech news websites
Vilímová, Tereza ; Hanzal, Jaromír (advisor) ; Vochocová, Lenka (referee)
The master's thesis deals with the citizen photojournalism and the citizen videojournalism in the Czech media landscape. It focuses on the frequency of the amateur photographs and videos published on the selected news web sites and also on the gatekeeping process. This master's thesis also reflects the editor's opinions on the citizen photojournalism and the citizen videojournalism. The citizen journalism is usually viewed from the perspective of the citizen journalists, but this master's thesis brings the view from the second side, from the media professionals. The thesis uses the combination of the quantitative and qualitative methods. Firstly, there was conducted the quantitative content analysis. Secondly, there were interviewed the media professionals. The conclusions of the master's thesis indicate that the citizen photojournalism and the citizen videojournalism is rarely used on the Czech web sites. The media professionals evaluate this phenomenon positively, find its contributions to the news flow but only under the certain conditions. On the other hand, they do not find the citizen photojournalism and videojournalism absolutely necessary element for the news service.
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The Myth of Beauty in TV Advertising
Chrtková, Kristýna ; Jirák, Jan (advisor) ; Vochocová, Lenka (referee)
The thesis tries to reveal the forms attained by the myth of female beauty in television commercials. It is based on the modern mythology by R. Barthes and on the theory of the social construction of reality by P. Berger and T. Luckmann, who claim that people themselves have created a certain social order, rules and meaning around themselves, and therefore everything around us is some sort of social construct. This is also how the myth of female beauty reproduced by the media is viewed. The work captures the development of the myth of beauty and various perspectives on its origin, form and the research connected with it, in particular the views of American feminist N. Wolf and French philosopher G. Lipovetsky. On the basis of the theoretical findings of semiotics, and the approach of F. de Saussure, CH. S. Peirce, L. Hjelmslev and most importantly the mythology of R. Barthes, the thesis uncovers, with the help of the semiotic analysis method, the everyday myth of female beauty reproduced by television commercials. It notes the role of women in these commercial messages and their forms, with the afore-mentioned authors' theoretical starting points. At the same time, the work aims to capture the various forms of the myth of female beauty in three television commercial categories. The category of...
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Advertisements In Textbooks: A New Medium?
Mikulka, Jan ; Vochocová, Lenka (advisor) ; Zezulková, Markéta (referee)
This master thesis Advertisements in Textbooks: A New Medium? covers the field of school textbooks for primary and secondary schools. Its aim is to analyse advertisements, which have become part of some textbooks. The thesis is also examining if the advertisements are in compliance with the Czech law. The project contains descriptive analysis of the found advertisements. It also comprises statements by the textbook publishers and by the Ministry of Education.
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