Original title: Reklama ve školních učebnicích aneb nový mediatyp?
Translated title: Advertisements In Textbooks: A New Medium?
Authors: Mikulka, Jan ; Vochocová, Lenka (advisor) ; Zezulková, Markéta (referee)
Document type: Master’s theses
Year: 2017
Language: cze
Abstract: [cze] [eng]

Keywords: Advertising; children; medium; school; textbooks; děti; mediatyp; reklama; škola; učebnice

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/2125

Permalink: http://www.nusl.cz/ntk/nusl-267043


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Master’s theses
 Record created 2017-04-21, last modified 2022-03-03


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