|
|
Development of medical advertising in printed media-comparison between periodicals "Světozor" and "Týden"
Kadlec, Michal ; Vošahlíková, Pavla (advisor) ; Knapík, Jiří (referee)
This diploma thesis observes representation and evolution of medical advertisement, products and services in print. This evolution is shown on comparing the two eras, the "first republic" and modern Czech Republic. The studied years of 1928 and 2008 demarcate the period of 80 years of transformation of advertisement market, but some of the rules are the same. The goal of this diploma thesis is to describe contemporary advertisement in chosen printed media, the magazines for public without specialization or further attributes "Světozor" and "Týden" serve for the research. The thesis observes which services and products were offered, in context of what and which methods were used. The text goes on from introduction to the topic and issues and analysis of particular samples from magazines to their comparation. The results of diploma thesis is the evaluation of used rules, according to the media themselves and the timeline. Thesis deals with the regulation of medical advertisement aswell. To compare them and increase the number of samples, the advertising of cosmetics sold in pharmacies is added. .
|
|
|
Czechoslovakian Social Democratic Party ahead of 1946 election in Rudé právo and Svobodné noviny newspaper
Chaloupská, Markéta ; Vošahlíková, Pavla (advisor) ; Cebe, Jan (referee)
The topic of this diplomma work is how Czechoslovakian social democratic party was described during preelection period in 1946 in newspapers Rude pravo and Svobodne noviny. The text aims to introduce the topic of the way how Czechoslovakian social democratic party (ČSD) is reflected in contemporary press: Svobodne noviny and Rude pravo. The Constituent Assembly ellections at 26. May 1946 were for a long time period the Last elections, which could have been called democratic. The communist party got 40,17% of votes and entered the government for the first time in history. This issue has not been satisfactorily elaborated yet. The thesis is divided into two main parts, the first one being theoretical and the second analytic. First, I describe the general situation in the post-WWII Czechoslovakia and the position of the Social Democracy. In the second part, I provide a characteristic of the analyzed newspapers and discuss the articles in order to verify the hypothesis.
|
|
|
Industrial and Universal Exhibitions in Bohemia during 1891-1914. Praticipants and Their Motivation
Okurka, Tomáš ; Jančík, Drahomír (advisor) ; Vošahlíková, Pavla (referee) ; Šouša, Jiří (referee)
Industrial and Universal Exhibitions in Bohemia during 1891-1914. Participants and Their Motivation Abstract At first, the work defines four participant groups in connection with industrial and universal exhibitions in Bohemia before the First World War: a) organizers and promoters, b) exhibitors, c) the public, d) "suppliers". In doing so, it examines in particular the institutional base (associations, chambers of commerce, municipal and land authorities, civil service etc.) and the socio-occupational structure. Consequently, there follows a thorough analysis of the most significant motives and goals that led these parties to take part in the exhibitions: a) promotion of industry, crafts and trade, b) edification and entertainment, c) benefits for the town and presentation of municipal politics, d) national motives and country patriotism, e) social prestige. The thesis concludes with the question of to what extent the exhibitions served the function of communication medium among the individual socio-occupational groups on the one hand, and across the ethnic border on the other hand.
|
|
|
Czech socialistic advertisement in the first half of 80s
Kvasnicová, Sandra ; Halada, Jan (advisor) ; Vošahlíková, Pavla (referee)
Diploma thesis "Czech Socialistic Advertising in the First Half of 1980s"deals with advertising (or propagation) industry in socialistic Czechoslovakia. The advertising of this age had different signs than commercials we know now. The commercials were quite specific, thanks to the centrally planned economy and no competitive environment. There were no classic supply - demand market, therefore the commercials and advertising itself were made to increase the product's awareness, often because of its surplus. Not to differ it from similar ones. The socialistic advertising, apart from offering products, had to educate the Czechoslovakian population to think both in state and ideological way. The main part of this work deals with ideological theories of propagation and to the process of creating such commercials. Quite a strong role played promotion companies, such as Rapid, Merkur or ČTK-Made in Publicity. Important part of the bachelor thesis is a television propagation symbolized by legendary character called Pan Vajíčko (Mister Egg).
|
|
|
First developmental stages of advertising in traditional media
Kesl, Jakub ; Vošahlíková, Pavla (advisor) ; Sekera, Martin (referee)
The first developmental stages of advertising in traditional media Jakub Kesl Abstract Diploma thesis "The first developmental stages of advertising in traditional media" deals with the commercial use of media in its first forms and handles the evolution of advertising communication in conjunction with the development of media. Traditional media - print, radio and television in the period starting with emergence of these media until the point of establishment of advertising as their more or less apparent part were selected as a purpose of this study. This thesis tries to answer following questions: How did the advertising in traditional media in the first moments of its existence form and evolve? How did the first developmental stages of media advertising look like? What was the reaction of the audience to new forms of media advertising? How did enter of advertising into the media influence them and their contents or how did the media influence the ads? Attention is paid to forms of impact of advertising to media and their contents and forms of impact of media on advertising, and describes the types and forms of commercial messages in traditional media in its infancy. The work is primarily concerned with the first stages of development of advertising in the countries, where the development of print,...
|
|
|
The Czech doctress MUDr. Anna Bayerová and her friendship with Libuše Bráfová-Riegrová (text editing of diary and correspondce)
Beranová, Martina ; Vošahlíková, Pavla (referee) ; Ebelová, Ivana (advisor)
MUDr. Anna Bayerová se nikdy neprovdala, neměla rodinu ani děti, protože celý svůj život zasvětila lékařství, které v tehdejší době nebylo pro ženy snadno dostupnou záležitostí. Při dlouhé a nesnadné cestě k dosažení lékařského titulu se musela vypořádat s četnými překážkami od neporozumění rodiny, přes finanční problémy, samotu i odloučenost od domova. Anna pocházela z prostého venkovského prostředí, kde bylo zvykem po získání triviálního vzdělání nastoupit životní dráhu ženy v domácnosti. Zatímco její starší sestra se v tomto ohledu nevymykala zavedenému stereotypu, Anna se rozhodla pokračovat ve studiu, což bylo v omezené míře možné pouze v Praze. Kromě možnosti dále se vzdělávat nadchlo Annu i kulturní pražské prostředí zvláště v okruhu Amerického kruhu dam. Přestože jí bylo ministerstvem vyučování a kultu povoleno studovat na gymnáziu, kde jako privatistka úspěšně zvládla všechny zkoušky až do kvinty, ke složení maturity se však nakonec nedostala. Jako vhodná příležitost se jevilo studium ve Švýcarsku, které bylo vstřícné studiu žen i ze zahraničí a na univerzitách nebylo nutné prokázat se maturitním vysvědčením. Nejdříve se vydala do Curychu, kde v té době měla za sebou první dva semestry její krajanka Bohuslava Kecková, a zhruba po roce a půl se přestěhovala do Bernu, kde v listopadu 1881 završila...
|
|
|
Jan Otto, the businessman, the politician and the cultural personality 1841-1916
Herc, Svatopluk ; Vošahlíková, Pavla (referee) ; Kubů, Eduard (advisor)
The work deals with the person of Jan Otto (1841 - 1916) introducing him as one of the most outstanding man of business, culture, policy and economy in the Czech national society in the second half of the 19th and at the beginning of the 20th century. At the same time it documents the forming process of modern Czech national business elites. It is based mainly on the research of archive documents from the files of Otto's publishing house and his personal life deposited in Literary Archive of the Museum of Czech Literature. The work presents an analysis of factors enabling Jan Otto's participation in the contemporary Czech national elite. To cover Otto's significant social enhancement conditioned by his life-long service to the nation, Otto's work is examined from several viewpoints.
|
|
|
The image of the American woman on TV screen in 1950's
Blažková, Michaela ; Vošahlíková, Pavla (referee) ; Pullmann, Michal (advisor)
The 1950s in the United States of America brought about not only political, economic and cultural changes, but also a social change on a massive scale. The way of perceiving men and women, their work, leisure and personal ambition, changed significantly. This change was influenced by further medical, sociological and psychological discoveries, but the crucial influence came from the movies and television. The middle of the 20th century was the time when mass media became a part of everyday family life and took a firm hold in the majority of American households. The entertainment industry became involved in forming the social reflection and became influenced by it in turn. Based on the analysis of selected products from the entertainment industry which represent a sample of differing approaches in film and television, this diploma thesis explores the depiction and reflection of the perception of the family, the depiction of women, childhood, the home, relationships etc. The thesis focuses on the reconstruction of interpersonal relationships in film and television, with the emphasis on the role of women, in the context of social development in the United States of America after the Second World War and in the 1950s.
|
|
|
Comparison of Prague and Budapest at the turn of the 19th and 20th century
Bierzová, Jana ; Štaif, Jiří (advisor) ; Vošahlíková, Pavla (referee)
Devatenácté století je stoletím, ve kterém jakoby se zrychlil vývoj lidstva a společnosti. Je to století vědy, průmyslu, literatury, divadel, dopravy, národních hnutí, nových politických směrů i nových vizí fungování společnosti. Všechny tyto fenomény se nějaký způsobem, ať už se jedná o důsledek či příčinu, pojí s městy a městským způsobem života, který se v 19. století šířil nezadržitelnou rychlostí všemi evropskými zeměmi. Města a jejich kultura se staly novými fenomény doby, symbolem civilizace, modernity a pokroku. Moderní metropole posílily svou roli centra společenského života, politiky i průmyslu a jejich obyvatelé převzali v těchto oblastech elitní postavení. Měšťanstvo a poté i dělnictvo byly společenské skupiny, jejichž morálka, cíle a hodnoty se prosadily postupně v celospolečenském diskurzu.
|
|
|
The statute of domestic servants in Prague's middle class households in the turn od the 20th century. Identity, social mobility and the way of their lives
Machková Prajzová, Naděžda ; Kubů, Eduard (advisor) ; Vošahlíková, Pavla (referee) ; Macková, Marie (referee)
This thesis deals with the social group of domestic servants, concretely with the maids in Prague's households at the turn of the 20th century (untill the twenties). The servants were the integrant part of the households until the recent times. This social group appeared in various kinds of forms, in various kinds of roles and settings. To have the servants was the symbol for beeing a part of prestigious level of the society. The reasons for keeping the servants could, however, be also pragmatic for many not so rich households - there was a need of employment, resp. ocupation for all the adult members of those families in the (family) trade or farming. The second half of the 19th century is the time of big changes for this social group. The progressive industrialization and the modernization and the urbanization of the society lead to the falling of traditional form of the self-supporting family, further to the restriction of the working load for women and also to the lesser need of the family servants. The domestic servant demand started to be determinated with the social status instead of the economic situation of the family. This demand defines the Maid and also her new duties. There was about one third of the Czech households and one half of the German ones in Prague keeping a housemaid around 1900....
|
guest ::
