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Communication of Science in the 19th Century with Regard to the Work of J.E. Purkyně
Fišerová, Ivana ; Soukup, Martin (advisor) ; Knapík, Jiří (referee)
The diploma thesis "Communication of Science in the 19th Century with Regard to the Work of Jan Evangelista Purkyně" maps the development of communication of science during the Czech National Revival and proves the enormous role of science in the development of society, language, culture and politics. The work pays special attention to one of the greatest revivalists of this time, Jan Evangelist Purkyně, who had a huge influence on the formation of today's scientific society. The first part presents the theoretical basis of science communication, which serves as evidence of its influence on emancipation processes in the Czech lands in the 19th century. That means the overall context, then the biography and contribution of Jan Evangelista Purkyně, the development of Czech science, which is important for understanding this area, and finally the first Czech scientific journals, whose founder, or at least a partial initiator of their establishment, was Purkyně. The second part of the work is empirical and analyzes the editorials of the first period of publishing the scientific journal Živa in the years 1853-1867, ie during the leadership of Purkyně and Krejčí. With a qualitative content analysis, a political subtext and a challenging publishing activity in these years is illustrated there.
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Message and media reflection of visits of two Popes in Czechoslovak Federal Republic and Czech Republic in the light of their public speeches: John Pavel II. - 1990,1995,1997 a Benedikt XVI - 2009
Krupa, Adam ; Lovaš, Karol (advisor) ; Knapík, Jiří (referee)
The Pope's visits are important social, political, and media events. The pope always comes to the host country with a predetermined agenda, not unlike the one for state visits by politicians. The Pope's speeches are at the center of the public part of the agenda. This thesis aims to analyze the messages that the two popes presented to the nation and the world during their visits to Czechoslovakia and the Czech Republic. And also how the media captured, interpreted, and brought these messages to their audiences. The results show that the popes emphasized several topics, from spiritual renewal, return to tradition, reorganization of the Church to the commemoration of Christianity as the basis of European culture. However, the media largely ignored these frames, because even the use of frames does not guarantee preferred decoding. The analysis of selected newspapers showed that the papal messages were spread the best in Lidové noviny, a paper focused on strong opinion texts. This is all the more surprising because Lidové noviny was built on the traditional anti-Catholic tradition. The narrowly focused Catholic weekly did not spread the message to such an extent. In the case of the mainstream Mladá fronta Dnes, the form of the visit prevailed over the content, and the main role was played by the...
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Conspiracy Theories during the First Czechoslovak Republik (1918 - 1938)
Tesárek, Vojtěch ; Cebe, Jan (advisor) ; Knapík, Jiří (referee)
The thesis entitled Conspiracy Theories during the First Czechoslovak Republic (1918- 1938) deals with conspiracy theories, both in general and also specifically about those that were spread in the period from 1918 to 1938, known as the First Czechoslovak Republic. The author first characterizes conspiracy theories, divides them, introduces the readers to their main characteristics and describes why this theories are trusted by a large number of people. In the second part of this thesis the author deals specifically with periodicals from the First Czechoslovak Republic. These newspaper (Lidové noviny, Národní listy a České slovo) are examined by historical-comparative analysis and it is shown how on three specific cases (the mysterious death of Milan Rastislav Štefánik, the Gajda's affair and the alleged infection of Jiří Stříbrný with syphilis) conspiracy theories were spread during the First Czechoslovak Republic, what was the outcome, what was the motivation of those who spread them and how the state either opposed those theories or used them. In addition, for better understanding, this whole part is set in the historical context of the events. In the final part, the author examines whether the mentioned affairs and cases hold the characters of conspiracy theories or not.
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How to be a tramp. Mediated debates about the nature of the subculture at the turn of the 1920s and 1930s
Kuliš, Jan ; Hroch, Miloš (advisor) ; Knapík, Jiří (referee)
This diploma thesis deals with the polemic dispute between the subcultural magazines Tramp and Naše osady regarding the concept of the tramp identity and politicization of the subculture of tramping between the years 1929 to 1931. It examines the so-called red tramping - the inclination of part of the tramps towards communism as well as the related politicization of the subculture and its development, the platform of which is often considered to be the magazine Tramp; as well as criticism of this approach by Naše osady magazine, which advocates non-political tramping. The result of this work is the division of politicization of the subculture in the observed period into three stages: the efforts of MP Jiří Stříbrný and the media in his possession to politicize the subculture towards his politics, politicization and declaratively non-political members the culmination of a moral panic over tramping, and the communist politicization of tramps. The thesis concludes that Tramp magazine was a platform for red tramping, but only in the second half of its existence, not throughout the whole period, and that red tramping can be described as its leftist and later communist orientation, which remains largely ideological than to openly invoke the Communist Party. Furthermore, the thesis finds that the controversy,...
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Advertising methods of Tomáš Baťa and their application in contemporary marketing
Gunárová, Zuzana ; Bednařík, Petr (advisor) ; Knapík, Jiří (referee)
The diploma thesis Tomáš Bata's advertising methods and their application in contemporary marketing examines his activities from the founding of the company until his tragic death in 1932. He also compares these findings with today. I used literary and online sources to process the work. I focused on examples of period advertising and period literature from the State District Archive in Zlin from and from the National Library in Prague. I also drew many resources from the Internet - especially the current Baťa advertising and offer.
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Jan Štern: His life and Work In and After the Communist Era
Krejčíková, Žaneta ; Knapík, Jiří (advisor) ; Štoll, Martin (referee)
This diploma thesis studies the life story of czech journalist Jan Štern and analyzes his articles in the magazine "Listy", which was illegal in the former Czechoslovakia until the end of 1989. The main goal is, in addition to the description of Štern's life when he went through the concentration camp, the Prague Uprising and the revolution against the communist regime, to find answers of research questions: "Do the texts encourage the reader to do something specific, if so, to what?", "What is the nature of the texts: descriptive, entertaining, contemplative, reviewing or dictating?" and "What is the focus of the texts, are they of a purely political nature?". The evaluation was based on a combined content analysis of 62 articles from the 70s and 90s of the 20th century and the results show that 74 % of the texts do not contain a direct call or persuasion, 79 % of articles can be described as a contemplation or combination of contemplation and description and every arcticle responds to a political issue. The whole work ends with a conclusion, a list of used sources, theses, a list of appendices, bibliography of used articles from the magazine "Listy" and transcription of interview with Anna Šabatová.
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Propaganda and Agenda setting in 1953 Czechoslovak Cinema newsreel
Pour, Petr ; Bednařík, Petr (advisor) ; Knapík, Jiří (referee)
The purpose of this work is to analyze the content of Czechoslovak cinema newsreels in 1953. From a historical point of view this year was important because of the death of J. Stalin and K. Gottwald and especially by the monetary reform. The governing Communist Party needed to stitch with the imagine of right established way also because of these events. In order to achieve the purpose I will perform both quantitative content analysis, each of publication of the weekly newsreel I will write down in a coding book, wherewith I will find out the topics and scope devoted to them in the weeklies, as well as qualitative content analysis, focusing on how is given the impression of certain topics. With the help of reference books, I will analyze the elements of manipulation and propaganda in chosen contributions.
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The literary life of the Second Republic (1938 - 1939)
Pavlíček, Tomáš ; Pokorný, Jiří (advisor) ; Kvaček, Robert (referee) ; Knapík, Jiří (referee)
V jádru jakéhokoli pokusu o souvislejší vědecké zpracování tématu obvykle stojí základní otázka, jež autora podnítila jeho realizaci a jež se většinou rovněž opakovaně jako leitmotiv do práce promítá od její zárodečné podoby finální textové realizaci. Téma naší práce patrně nejvíce určovala otázka po povaze dění v literárním a kulturním sociálním poli během kratičkého, přesto v komplexnějším pohledu zlomového období moderních českých dějin od mnichovské konference po zánik okleštěného česko-slovenského státu na jaře 1939. Ona nejasná a obecná formulace otázky v sobě po detailnější analýze skrývá již konkrétnější a snáze zpracovatelné problémové okruhy, které mohou sloužit jako prvky určující strukturu vlastní práce.
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Functioning and publishing activity of the public edifying office (including regional analysis)
Šolcová, Anna ; Knapík, Jiří (advisor) ; Cebe, Jan (referee)
This diploma thesis is focused on the public edifying office and its impact during the Protectorate of Bohemia and Moravia period. With using archive sources, there has been introduced comprehensive information about structure, functioning and educative activities of this institution. Explained on the situation of the first district, there has been presented the real influence on Czech population and protectorate culture. Publishing activities are closely analysed with the sample of several journals with using the qualitative research method of grouded theory. Result of this qualitative research is a summary of main propagandistic ideas in these texts.
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The fenomenon of Karel Gott in Czech press during 1960s - 1980s
Hlavicová, Nikola ; Knapík, Jiří (advisor) ; Štoll, Martin (referee)
This diploma thesis with the title The phenomenon of Karel Gott in Czech press during 1960s-1980s researches a media representation of Karel Gott. Media representation of the most popular singer of Czechoslovakia is in this thesis constructed based on the analysis of media contents of three contemporary printed serials during the years 1959-1989. The theoretical part of this thesis focuses on the area of cultural politics, it deals with specific attributes of popular music in Czechoslovakia and it also presents the identity of Karel Gott. This part of thesis also deals with the press production with focus on the censorship. The aim of this thesis is to compile the media representation of Karel Gott using the method of critical discourse analysis presented by Norman Fairclough. The analysis uses mentioned method to research contents regarding Karel Gott and published in contemporary printed media, such as the serial Mladý svět, Vlasta, Pionýrské noviny, Sedmička and also Sedmička pionýrů. The purpose of this research work is to find out if and in which ways was the media representation of Karel Gott helping to establish the dominant discourse. This thesis designates research questions, whereas the set of answers to three subordinate questions helps to construct the answer to the main question. The...
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