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Life without Facebook: Experimental study of non-using the social networking site Facebook
Kořánková, Olga ; Švelch, Jaroslav (advisor) ; Hladík, Radim (referee)
The diploma thesis Life without Facebook: Experimental study of non-using the social networking site Facebook focuses on non-usage of social networking sites and reflection of the disconnection from it. It aims to map functions that Facebook performs in indiviual and social life of a man, ideas about life without it and the experience of disconnection that was induced under the terms of one week experiment. The aim of the study is to outline what life without Facebook is like, point out possible advantages and disadvantages of it and describe what a person disconnected from social networking site can face both within him or herself and its social surroundings. This diploma thesis aims to contribute to understanding the importace of Facebook in our society as well as offer some paths to reflect its use. In the first theoretical part it offers a description of topics related to social networking sites from the media studies point of view. It briefly describes Facebook itself and the status of it in the Czech Republic. It also submits summary of studies clarifying the usage and non-usage of this social networking site. The second methodological part presents a description of the research which was conducted via experiment, accompanying interview and a short questionnaire. Based on a qualitative analysis of the...
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Genre Analysis of the Czech YouTube Scene
Mlejnková, Anna ; Švelch, Jaroslav (advisor) ; Hladík, Radim (referee)
The thesis is focused on the subject of genres in the context of new media, specializing on the biggest Internet online video sharing platform, YouTube. Considering the interactivity of YouTube as a kind of social media site and making contact between the creator and his audience, the genre composition of YouTube channels directly reflects the preferences of the specific audience. The main objective of this thesis is to make an analysis of genres on a sample of five selected professional Czech YouTube channels. The sample is based on current order of channels according to the number of subscribers (namely ViralBrothers, MenT, GEJMR, Jirka Král and Hoggy). After the introduction of how professional YouTube channels operate follows the theoretical part of the thesis defining the basic ideas, which are important to set the methodological framework of the analysis. The analytical part consists of presenting the results of the genre analysis, categorizing genres into a system and defining genres based on their characteristics.
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Satire and parody on social networks: fake Czech profiles
Poloch, Jiří ; Hladík, Radim (advisor) ; Švelch, Jaroslav (referee)
The aim of this work is to map fake Czech profiles on social network Facebook and Twitter. "Fake profiles" in this case mean those where authors are acting as a well-known person, company or institution. The authors mostly found these to entertain themselves and readers. They use satire, parody, and often sarcasm as well. After a general introduction to the topic, which includes, among other things, the introduction of social networks, including the regulation they take for the protection of personality, the main part follows. It analyzes 8 different Czech false profiles. The content of the posts, the account statistics, the most successful posts and possibly other related information are presented. An important part of the work are interviews with authors of these profiles as well as with counterparts, real people or companies. This offers a close look at the backstage of the creation and running of the profile and, on the other hand, the possibility to ascertain the reaction of the concerned party. The next section was included in order to bring a wider view of the issue. It is devoted to similar profiles abroad, which gives the possibility of comparison of the local and international environment. The thesis ends with a chapter devoted to the situations when the content of false profiles is used...
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Image of media in British television political fiction
Nitra, Vojtěch ; Hladík, Radim (advisor) ; Zezulková, Markéta (referee)
Nitra, Vojtěch. Obraz médií v britské televizní politické fikci. Praha, 2017. 57 s. Diplomová práce (Mgr.) Univerzita Karlova, Fakulta sociálních věd, Institut komunikačních studií a žurnalistiky. Katedra mediálních studií. Vedoucí diplomové práce PhDr. Radim Hladík, PhD. Abstract This diploma thesis deals with the image of media in selected works of popular culture. Specifically, in the television production, where politicians play the central role or those series which take place in the political sphere and in the state bureaucracy. Another condition is that the stories are fictitious and originally produced in the United Kingdom of Great Britain and Northern Ireland. The researcher choosed those TV series for his research: Yes, Minister; Yes, Prime Minister; The New Statesman, the trilogy of House of Cards, To Play The King, and The Final Cut; and The Thick of It. The research tracks individual series with the focus on the theme of the research. After introducing the reviewed material, it focuses on individual characters and their relationship to the media or whether they are directly representatives of the media professions. In the end of the thesis the research searches for the examples of model depictions of journalists in popular culture and summarizes the role of journalism in the events of the...
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Searching for an ontological security in media
Šušáková, Martina ; Reifová, Irena (advisor) ; Hladík, Radim (referee)
Aim of the thesis is to analyze the ability of media to provide a sense of ontological security to their users. Changes, related to the transformation of traditional society into a modern society caused in the opinion of Anthony Giddens a weakening of the sense of ontological security of individuals. Such an outcome was a result of the space-time distanciation and individuals opting out of social systems as an impact of some globalization processes. Mass media in the modern society work as a main factor of social integration and differentiation. The ability to construct the sense of ontological security among its recipients is attributing in the field of television studies attributed to the traditional medium, television. But some basic characteristics of television broadcast and the role of television in households have changed with a digital television transition. Employing the methods of qualitative sociological research I will analyze whether new media have the potential to substitute television in the role of providing the sense of ontological security among its users. Powered by TCPDF (www.tcpdf.org)
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New media and czech art institutions in the 1990s
Pogranová, Anna ; Šmejkalová, Jiřina (advisor) ; Hladík, Radim (referee)
The thesis investigates the phenomenon of new media in Czech art institutions in the 1990s. This work attempts to show how this difficult-to-define concept operated in this particular historically and geographically situated language game (using a concept developed by Ludwig Wittgenstein). The new media at the time were associated with vision of emancipation from ideologically burdened traditional media and the establishment of a new democratic society based on the Western type. The thesis is based on three case studies in which new media art penetrated first into the educational institution, and later it got through to a private institution with foreign support for exhibition programmes and for the general public, and finally in the late 90s new media art reached also a governmental organization. It is the foundation of New Media Studio at the Academy of Fine Arts in Prague, the Orbis Fictus exhibition organized by the Soros Centre for Contemporary Art, and the formation of the department of intermedia and new media at the National Gallery in Prague. Despite the fact that new media should be linked with the restoration of the country and society in the spirit of the Western model and its new vision, interactivity, use of new technologies and opposition to the traditional media had the media...
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Cognitive errors in mass media communication
Zíka, Vojtěch ; Křeček, Jan (advisor) ; Hladík, Radim (referee)
This work is based on an assumption that human decision-making process is following several approximate rules (heuristics) that causes predictable and systematic errors in judgement (cognitive biases). Although this stand point is typical for fields like behavioural economics or behavioural law and economics, there is no reason to not apply this logic also on other discipline like a mass media communication studies. This work offers an analysis of the information market where supply side is represented by producers of information (e.g. media organizations) and demand side is represented by consumers of those information (audience). The analysis is focused on factors that cause perceived description of a particular event can vastly differ from this event. One of those cognitive biases which cause different perception of the same media content is called hostile media effect. In respect to this effect, sympathizers with a socially controversial topic tend to perceive information in the mass media as hostile to their own opinion. Previous research concluded that hostile perception is mainly caused by a reach of information which is explained by the selective categorization - although individuals with different worldview can see the same content, they perceive it with a different valence. The valence of the...
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Karlovy Vary international film festival: Visual communication and brand building on Instagram
Fundová, Johana ; Průchová, Andrea (advisor) ; Hladík, Radim (referee)
This master's thesis focuses on visual communication of Karlovy Vary International Film Festival using social network - Instagram. The festival uses this network to communicate with spectators, which helps it create its identity and build a fan base. Theoretical part of the master's thesis describes history of Instagram as well as all the functions of this popular application. It also talks about Karlovy Vary International Film Festival and other international film festivals and their use of Instagram. The theoretical part concludes with definition of visual communication, focusing mostly on specifics of analogue, digital, and Internet photography. Using quantitative content analysis of Instagram pictures and semiotic analysis of technical and content elements, the thesis analyzes what visual style of communication the festival uses, and how the fans and media understand and transform the content. For the research purposes, the festival's Instargam profile as well as selected media and spectators' profiles were followed. The purpose of the thesis is to describe what visual language the festival organizers use on Instagram and how this language is reflected in building the identity of the festival itself.
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Representation of totalitarianism in videgames
Vimmr, Martin Kryšpín ; Švelch, Jaroslav (advisor) ; Hladík, Radim (referee)
This thesis examines the topic of representation of totalitarianism in videogames. It aims to show how the totalitarianism is depicted in selected games and whether the videogame as a medium has some influence on this depiction. Theoretical part introduces and examines all sorts of different approaches, based on which one can study videogame as a medium. An argument about the videogames as a medium of control is presented further on and is also discussed in relation with totalitarianism. Second half of theoretical chapter focuses on definition of totalitarianism which is used in the case studies later on. Empirical part analyzes four games - Half-life 2, Papers, please, Wolfenstein: the New Order and BioShock with focus on representation of totality or dystopia. The games are analyzed both with regards to their rules and fiction. The conclusion shows that totalitarianism was represented mostly by its outer activities rather than ideology which were usually represented rather marginally. However, in all cases there could be found some examples of how was the representation of totalitarianism used to merge with system of control in games.
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Audience perception to the paradoxical narrative in the series Game of Thrones
Částová, Barbora ; Reifová, Irena (advisor) ; Hladík, Radim (referee) ; Bednařík, Petr (referee)
The thesis "Audience reception to the paradoxical narrative in the series Game of Thrones" focuses on the research of the audience and its reactions to the unusual plot twists in the series Game of Thrones producted by HBO. The Audience and its reactions to specifically selected twists were researched through qualitative methods of deep semi-structured interview which was carried out with ten respondents. "Primary" audience, i.e. the viewers who had not read any books from the Ice and Fire saga before watching the show, was choosen as a research sample for this study. Reactions of this audience are more spontaneous and unpredictable. The primary aim of the research is to find out how viewers react to the newly defined paradoxical narrative in the Game of Thrones series and why they keep watching this series despite its unusual plot twists.
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