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Proposal of a Marketing Strategy to Increase the Use of Production Equipment in a Selected Company
Vozák, Tomáš ; Havíř, David (referee) ; Chlebovský, Vít (advisor)
The diploma thesis focuses on the marketing strategy of a small family business and is divided into three main parts. The first part describes the theoretical background of marketing and is important for a better understanding of the subject. In the second part of the thesis an analysis of the internal and external environment of the company is made on the basis of the theoretical knowledge. The conclusions from these analyses are then used in the third part of the thesis, which is focused on the formulation of specific proposals for improving the marketing strategy of the company.
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Proposals for Marketing Mix Elements Improvement
Kalužík, Matěj ; Havíř, David (referee) ; Chalupský, Vladimír (advisor)
The bachelor thesis focuses on finding and solving problems that impact the sale of Gumotex a.s. made inflatable boats via e-shop. Problems are identified through the analysis of data from Google Analytics, personal consultations in the company, and the set out theories of online marketing. The work includes suggestions for improving the situation in form of non-price benefits for the customer, strengthening the middle of the conversion funnel and improving marketing channel coordination and engaging a longer-term strategy.
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Marketing Audit of a Company
Ermolin, Daniil ; Havíř, David (referee) ; Chalupský, Vladimír (advisor)
The master‘s thesis deals with marketing auditing of company Tungaloy Rus with a special focus on its employees’ satisfaction. The theoretical part of the thesis defines the meaning and importance of marketing audit, as well as the concept of employees’ satisfaction and modern approaches to its measurement. The analytical part of the thesis focuses on performing the marketing audit of company Tungaloy Rus and surveying the satisfaction of its employees. The proposal part of the thesis aims to making a set of recommendations based on the results of the marketing audit and the satisfaction research, which leads to improving the company's marketing activities.
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Proposal of a Strategy for Online Marketing Communication in a Selected Company
Krbec, Michal ; Havíř, David (referee) ; Chlebovský, Vít (advisor)
The content of the diploma thesis written below is the design of a marketing strategy in an online environment for the branch of OK For You a.s. in Svitavy, which deals with financial consulting for natural persons. The structure of the work is divided into three main parts. The first part provides the necessary theoretical basis associated with the issues of this work, along with the necessary concepts and methods that are used in the work. The second part is an analysis of the company's branch itself together with its clientele. The third part, based on the analytical part, presents a concrete form of online marketing strategy together with proposals for its successful implementation. Part of this third part of the work is also an economic evaluation, a plan for the implementation of proposals and risk analysis, along with a proposal to minimize the impacts arising from them.
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Marketing Tools Utilization Analysis and Proposals for Improvement of their Efficiency
Kocourek, Ondřej ; Havíř, David (referee) ; Chalupský, Vladimír (advisor)
This bachelor thesis deals with the analysis of marketing tools of Burger Festival, LLC and proposals to increase their effectiveness. The aim is to analyze these tools and then use current marketing trends that can be realistically applied to the company and thus increase their effectiveness, which leads to a higher number of customers. The analysis and evaluation of the current effectiveness of marketing tools and subsequent proposals to increase efficiency were based on a questionnaire survey. In the end, the individual steps are formulated that will lead to a successful increase in the effectiveness of these tools.
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Sales Promotion and Advertising of Company
Svobodová, Anežka ; Havíř, David (referee) ; Mráček, Pavel (advisor)
The bachelor’s thesis focuses on the subject of online marketing communication of the company Sýry & Vína Večerka. It aims particularly at sales promotion and advertising. The thesis is based on the information described in the first, theoretical part of the thesis. The practical part examines and evaluates the current state of company, competing companies and at the end is supplemented by marekting research. Based on the obtained results from analyses, changes are suggested to adjust the online communication mix.
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Financing of Business Activities
Bartík, Vlastimil ; Havíř, David (referee) ; Heralecký, Tomáš (advisor)
The bachelor's thesis focuses on selection of optimal financing for long-term tangible assets for a particular company. The thesis is divided into 3 main sections. The theoretical part describes possible forms of financing and methods for assesment of a current state of affairs of the selected company. Analytical part employs these forms and methods and creates a basis for the proposal part in which the most optimal and most suitable method of financing will be found.
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Marketing Mix of a Company
Vymazalová, Tereza ; Havíř, David (referee) ; Kaňovská, Lucie (advisor)
This master's thesis is focused on creating a proposal for changes in the marketing mix of an environmental services company. The theoretical part explains the basic concepts of marketing and marketing analysis, and describes the individual components of the marketing mix of services (7P). The analytical part contains detailed analyzes of the internal and external environment of the company, on the basis of which are created suggestions for changes in the marketing mix of the company.
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Sales Promotion and Advertising of Company
Králová, Andrea ; Havíř, David (referee) ; Mráček, Pavel (advisor)
The bachelor’s thesis focuses on the subject of marketing communication of BM Fitness Havlíčkův Brod sports club. It aims particularly at sales promotion and advertising, whose principles are explained in the first, theoretical part of the thesis. The practical part examines and evaluates the current state of the company. The last chapter introduces own suggestions and recommendations for improving the marketing strategy of the sports club.
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