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GPS data usability in mobile robot navigation problem
Novák, Pavel ; Věchet, Stanislav (referee) ; Krejsa, Jiří (advisor)
This work is focused on problems of the GPS/DGPS receiver precision used by mobile robot for navigation in outdoor environment. The first part deals with theoretical analysis of GPS, description of it´s functions, errors and their influence on measurements accuracy. Second part deals with practical measurements performed at two locations with different types of obstacles restricting the view to the sky and using the refining methods of measuring the DGPS or so-called differential GPS. The last part of study presents the measured results and its analysis.
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Proposal for Company Communication Mix
Jakubčová, Michaela ; Novák, Petr (referee) ; Kaňovská, Lucie (advisor)
The diploma thesis deals with improving communication mix of the selected joint stock company. The first part focuses on the theoretical interpretation and definition of the important concepts of the marketing, environmental analysis, marketing and communication mix tools. The following part describes the activity of the analysed company, the current marketing and communication mix. This section also contents the SWOT analysis and the questionnaire survey. In the last part I propose the new communication mix to improve the company’s market position.
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Investment Decisions
Novák, Pavel ; Šildberger, Pavel (referee) ; Čižinská, Romana (advisor)
The point of my bachelor thesis on the topic "Investment Decisions" is an economic evaluation of the planned investment project of the company DEROS Inc. as to purchase an automated brazing line. The theoretical part of work is focused on investment issues in general, its planning and financing. A characterization of fundamental quantities and methods used for assessment of efficiency are parts of it. Practical part includes the economic assessment of a particular investment project using the knowledge of the theoretical part.
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The Proposal of Company Marketing Mix
Čížek, Tomáš ; Horák, Ondřej (referee) ; Novák, Petr (advisor)
This bachelor thesis deals with the analysis of company's current state. For this state's detection a marketing mix analysis and an outside and inside analysis were used. The design suggests a solution for sale increase, competitivness and new customers acquirement.
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Proposal of Communication Mix of Gardening Company Ivo Řeřucha
Killich, Ondřej ; Novák, Petr (referee) ; Milichovský, František (advisor)
The target of this bachelor thesis is after analyze improvement of communication mix in garden company Ivo Řeřucha. Theoretical part explains the basic concepts related to this questions and problems. Analytical part introduces company and its surroundings. And practical part leads to recommendations and arrangements of communication mix throught the marketing analysis. This should lead to ensure widespread awareness of the name and services of the company.
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Proposal of Communication Plan in Servis GRIMALDI, SPOL. S R. O.
Lukáčová, Zuzana ; Grimová, Lenka (referee) ; Novák, Petr (advisor)
This thesis is focused on suggesting improvements and developments of a mix of communication tools leading to increased number of new customers in the company called Grimaldi spol. s r. o. This is a small company which specializes in exhibitions, interiors, exteriors, furniture and graphic designs. The theoretical part deals with marketing environment, communication with public and mix of communication tools, and is based on available marketing-related literature, marketing communication, and relationships between the company and the public. The analytical part describes an actual situation in this company, evaluates individual communication tools, and also presents marketing research of communication. Results of the research conducted in the analytical part are then given in the third section of the thesis. These results are essential parts of the design for its own amendment proposals and recommendations, and improvements of the current situation in the company.
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Analysis of the Financial Development of a Company Using Time Series
Bartel, Adam ; Novák, Patrik (referee) ; Doubravský, Karel (advisor)
The bachelor‘s thesis deals with assessment of the financial development of a company using statistical methods. The teoretical part describes the required problems of time series, regresssion analysis and financial analysis. The aim of this work is the assessment of the caompany condition using the selected financial indicators, prognoses of their development and suggestions for improvement problematic area of the company. This thesis contains suggestions of changes in area of the costs, company funding and attitude to the purchasers. The assment of the company condition is part of this thesis.
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The Proposal of Motivation System in the Company
Matuszná, Veronika ; Běťáková, Vendula (referee) ; Novák, Petr (advisor)
This thesis deals with the current state of a selected company’s motivation system and its subsequent optimization. The theoretical part is concerned with rating, remuneration and motivation of employees. The practical part focuses on the evaluation of To & Mi Vdf. spol, s.r.o. motivation system. The last part of this thesis describes possible recommendations that should lead to the creation of a new motivation system.
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Marketing Mix Proposal
Hradil, Martin ; Kandus, Bohumil (referee) ; Novák, Petr (advisor)
Bachelor thesis is focused on the improvement of the marketing mix, which is engaged in providing gardening services. Through the design of the marketing mix should be ensured according to individual company new customers.
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