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Proposal to improve the marketing communication of the company
Ščudla, Roman ; Kaňovská, Lucie (referee) ; Havíř, David (advisor)
The bachelor thesis deals with Marketing Communication within a non-banking company providing consumer loans to individuals. The first part presents the basic concepts of marketing, marketing and communication mix and analysis. Analytical describes a specific company and processes the data listed in the previous section tailored to the company. Based on the available and analyzed data, the last part is processed, namely proposals for improving the company's marketing communication.
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Proposal to improve the marketing communication of the company
Fíbek, David ; Kaňovská, Lucie (referee) ; Havíř, David (advisor)
This bachelor ´s thesis deals with a proposal to improve the marketing communication of a chosen company. The meaning of the work is in the design of a solution that can be implemented in the described company. The work is mainly about getting familiar with the company and its current practices in the field of marketing communication. Then, I propose solutions that are based on the described shortcomings.
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Proposal to improve the marketing mix of the company
Foltýn, Filip ; Kaňovská, Lucie (referee) ; Havíř, David (advisor)
This bachelor thesis deals with a proposal to improve the marketing mix of the company Decathlon, in the Czech Republic registered in the business register as DECASPORT s.r.o. The thesis is divided into three main parts. The first, theoretical part, explains the concepts of marketing and the marketing environment. The analytical part is focused on the analysis of the company's marketing mix and then individual analyzes are performed. The last part deals with individual proposals to improve the marketing mix.
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Proposal for selected marketing mix elements improvements
Vinkler, Vojtěch ; Havíř, David (referee) ; Chalupský, Vladimír (advisor)
This thesis focuses on the analysis of actual comunication mix state of Prograin Zia, s.r.o. and consequently on proposals for adjusting, better said improving the cominacation mix. The theoretical part deals with marketing, qualitative research, comunication mix, marketing communicationand business environment analysis. The practical part is about the design of an improved comunication mix and its application. Prograin ZIA, s.r.o. deals with trading activities specialized in the trade of soya, lupine and agricultural products.
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Marketing Mix of a Company
Vymazalová, Tereza ; Havíř, David (referee) ; Kaňovská, Lucie (advisor)
This master's thesis is focused on creating a proposal for changes in the marketing mix of an environmental services company. The theoretical part explains the basic concepts of marketing and marketing analysis, and describes the individual components of the marketing mix of services (7P). The analytical part contains detailed analyzes of the internal and external environment of the company, on the basis of which are created suggestions for changes in the marketing mix of the company.
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Proposal of a Marketing Strategy to Increase the Use of Production Equipment in a Selected Company
Vozák, Tomáš ; Havíř, David (referee) ; Chlebovský, Vít (advisor)
The diploma thesis focuses on the marketing strategy of a small family business and is divided into three main parts. The first part describes the theoretical background of marketing and is important for a better understanding of the subject. In the second part of the thesis an analysis of the internal and external environment of the company is made on the basis of the theoretical knowledge. The conclusions from these analyses are then used in the third part of the thesis, which is focused on the formulation of specific proposals for improving the marketing strategy of the company.
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Proposal of a Strategy for Online Marketing Communication in a Selected Company
Krbec, Michal ; Havíř, David (referee) ; Chlebovský, Vít (advisor)
The content of the diploma thesis written below is the design of a marketing strategy in an online environment for the branch of OK For You a.s. in Svitavy, which deals with financial consulting for natural persons. The structure of the work is divided into three main parts. The first part provides the necessary theoretical basis associated with the issues of this work, along with the necessary concepts and methods that are used in the work. The second part is an analysis of the company's branch itself together with its clientele. The third part, based on the analytical part, presents a concrete form of online marketing strategy together with proposals for its successful implementation. Part of this third part of the work is also an economic evaluation, a plan for the implementation of proposals and risk analysis, along with a proposal to minimize the impacts arising from them.
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Proposal of Changes in the Company's Marketing Communication
Pokorná, Lucie ; Havíř, David (referee) ; Kaňovská, Lucie (advisor)
The thesis is focused on the change of marketing communication of TechFides Solutions s.r.o. The thesis consists of theoretical, analytical and design part. The theoretical part describesthe basic marketing concepts. In the second part the currentstate of the company is analytically elaborated. And in the last part, based on the analyses made, suggestions for improving marketing communication are made. The aim of the proposalsisto improve the image of the company, to attract new customers and to improve its position in the market.
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Financing of Business Activities
Bartík, Vlastimil ; Havíř, David (referee) ; Heralecký, Tomáš (advisor)
The bachelor's thesis focuses on selection of optimal financing for long-term tangible assets for a particular company. The thesis is divided into 3 main sections. The theoretical part describes possible forms of financing and methods for assesment of a current state of affairs of the selected company. Analytical part employs these forms and methods and creates a basis for the proposal part in which the most optimal and most suitable method of financing will be found.
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