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The marketing plan of fitness center Expreska Jiřího z Poděbrad.
Štěchová, Kristýna ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Title: The marketing plan of fitness center Expreska Jiřího z Poděbrad. Objectives: The main aim of the dimploma thesis is to construct a marketing plan for fitness center Expreska Jiřího z Poděbrad for the year 2017. The proposed marketing strategy, including the implementation plan will be directed to achieve marketing and business goals of the organization. Methods: For analysis of the microenvironment is used Porter matrix. Analysis of macroenvironment is done with the help of PEST analysis. For the analysis of competition is used marketing mix. The criteria of marketing mix are score and they are assigned to the appropriate weight. Already mentioned methods will form the basis for the creation of a SWOT analysis. Within Ansoff matrix is determined by the marketing strategy, which is supported by the research of customer satisfaction. Results: The result of this work is complete marketing plan of Expreska Jiřího z Poděbrad for the year 2017, which includes the necessary requirements and can serve as a tool for achieving the goals of the organization. Keywords: Marketing plan, Marketing mix, SWOT analysis, Marketing research, Marketing goals, Marketing strategy, Expreska JZP
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AC Sparta Prague futsal marketing mix and proposals for the improvement
Pánek, Jan ; Štědroň, Bohumír (advisor) ; Pecinová, Markéta (referee)
Title: AC Sparta Praha futsal marketing mix and proposals for the improvement Objectives: The main objective of this bachelor work was to examine a marketing mix of AC Sparta Prague futsal club and based on the acquired information propose measures which will lead to the improvement of the current situation as well as the bigger public interest. Methods: In the theoretical part was an analysis of documents applied. A structured interview with open questions was used to acquire basic information about the club, the current marketing mix and the information needed for the executed analyses. Based on the observation of "A" team matches, the case study and the study of documents the survey of club environment conditions was conducted. PEST analysis and the analysis of sources were used for club environment analysis. SWOT analysis was created to sum up all found out information. Results: Results have displayed unprofitable functioning of AC Sparta Prague futsal club and deficiencies in the marketing mix, primarily in a club merchandising, accompanying program and promotion. Keywords: futsal, interview, sports marketing, SWOT analysis
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Evaluation of Google Ads Campaigns in Balance Club Brumlovka
Svobodová, Barbora ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Title: Evaluation of Google Ads Campaigns in Balance Club Brumlovka Objectives: The main aim of this thesis is to propose improvements for the launched PPC campaigns in 2018 in Balance Club Brumlovka, which will lead to more efficient performance of the campaigns and eliminates the shortcomings in their setting. The partial goal is to propose a process for optimizing and evaluating campaigns for the future. Recommendations are based on interview and data analysis, focusing on strategy, campaign settings and performance, ad content, keyword selection, and campaign targeting. Methods: The thesis uses the semi-structured interview method and the analysis of secondary data method. The interview is conducted with the campaign manager. The analysis of secondary data is performed using the tools Google Ads and Google Analytics. Results: Recommendations for the club are specific steps and frequency of campaign optimization, clarification of campaign strategy and goal, tracking of new performance indicators, changing campaigns types, adding keywords and knowing the competition. In addition, is recommend setting up a new campaigns structure, sorting keywords, ad groups and campaigns, changing keyword matches, adding new ads, and editing their content, changing bid strategies and setting remarketing...
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Identity of the football club FK Dukla Jižní Město
Sýkora, Petr ; Janák, Vladimír (advisor) ; Štědroň, Bohumír (referee)
Title: Identity of the football club FK Dukla Jižní Město. Objectives: The main goal was to analyse the identity of the football club FK Dukla Jižní Město, define weak spots and determine inovation, that should help to improve the identity. Methods: Qualitative research with unstructured interview with representative of leaders; quantitative research with questionnaire for players, parents and fans; analysis of competition; SWOT analysis. Results: Suggestion, which should help to improve the club identity. Keywords: Dukla, Jižní Město, football, club, corporal identity.
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Economics of HC ČSOB Pojišťovna Pardubice
Každan, Daniel ; Procházka, Jan (advisor) ; Štědroň, Bohumír (referee)
Title: Economics of HC ČSOB Pojišťovna Pardubice Objectives: The main goal is to use the theory of strategic management in selected hockey club HC ČSOB Pojišťovna Pardubice, and to propose recommendations for sporting, economic and social areas. Methods: To analyze the current situation of the club will be used case study method of analysis of documents and interviews with club management. Furthermore, the analysis will use internal and external factors sports club which also contains PEST analysis. The SWOT analysis will then reveal strengths and weaknesses of the club. Results: Proposals and recommendations for improvement and streamlining of activities in sports, economic and social areas. Keywords: Sports Management, PEST analysis, Porter's five forces model, external analysis, internal analysis, financial analysis, SWOT analysis
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Awareness of the Czech population about sporting events involving Emirates Airline
Jiřičná, Vladimíra ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Title: Awareness of the Czech population about sporting events involving Emirates Airline Aims: The primary aim of this thesis is to find out the awareness of the Czech population about sporting events involving Emirates Airline. The secondary aim is to then evaluate the gathered information. Methods: The research question is answered through an experiment that entails distributing an online questionnaire to respondents as a form of quantitative method used in this dissertation. The compiled questionnaire was sent out to various groups of responders using the social network and email communication. The research lasted for three weeks in which the results were then processed by the computer technology in the MS Excel program. Results: The responses received by the Czech population show an awareness of sport events involving Emirates Airlines in Football, Tennis and Formula 1 racing. The results gathered show there is a greater interest in the Czech population to visit Formula 1 racing. On this basis, the Czech population would like Emirates Airlines to also sponsor winter sports, especially Ice Hockey and Running Races. The Czech Republic population would recommend Emirates Airline to sponsor Czech Ice Hockey or Football Team or Tennis. Respondents also recommended to sponsor some successful Czech...
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Business plan of founding a tennis school
Coufal, Tomáš ; Kočíb, Tomáš (advisor) ; Štědroň, Bohumír (referee)
Title: Business plan of founding a tennis school Target: Target of the work is to set up a business plan for founding a tennis school in Prague, which should with using methods mentioned below bring the answer for essential question about space on the trade for this kind of business and it's potential rentability. Method: During processing thesis were used this methods: description (document analysis), interview with methodist of Czech Tennis Association Mrs. Jana Srnisková, written inquiries on candidates of second grade of tennis coaching, Porter five forces analysis, PESTEL analysis, competition analysis and SWOT analysis, which has helped to detect strenghts and weaknesses of tennis school and on the other hand provided evaluation of opportunities and threats analysed from external point of view. Results: The results should approach the problematic of founding tennis school in real conditions of TJ Sokol Horní Počernice. In final evaluation we can state, that in terms of exclusivity, courts will be used only with one tennis school - tennis school of Hroní Počernice. Despite the large amount of competition of tennis schools we could consider this business as profitable business. Keywords: Trade business, analysis, competiton, SWOT analysis, marketing mix.
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Marketing research - sponsoring of the UEFA Champions League in the Czech Republic
Souchová, Dominika ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Title: Marketing research - sponsoring of the UEFA Champions League in the Czech Republic Objectives: The main objective of this research was to determine if there is awareness about the sponsorship of the Champions League in football among the wider public. Primarily, on the basis of questionnaire, it was investigated if the public during watching this football competition perceives sponsoring and specific sponsors of Champions League, if the public knows all these sponsors, and if so, which seems to be the most important. It was also investigated a public interest in the Champions League and in football in general. Methods: The thesis is based on theoretical knowledges that bind to this topic. To determine the general knowledge of sponsorship of the Champions League in football was used survey questionnaire method. The results are presented in tables and graphs. Results: Marketing research of sponsorship of the UEFA Champion League has revealed, that overall 82% of the survey respondents knew at least one of the six official sponsors of the Champions league. The research results have shown, that even the best - known sponsor is a Dutch beer producer - Heineken, who also appears to be the most important. Keywords: Marketing research, sponsor, Champions League, football
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Business plan of Sport in Prague.
Škop, Vojtěch ; Janák, Vladimír (advisor) ; Štědroň, Bohumír (referee)
Tittle: Business plan of Sport in Prague. Goals: The goal of this thesis is mainly create a kvality business plan of project Sport in Prague, which do business in tourism in Prague. And also show, i fis profitable to develop activities and in which direction. Methods: Business plan is based on the research literature on this issue. In this thesis has been used several methods that make the work achieved its goals. The main method was chosen questionnaire, which was conducted through direct interviews of random tourists in Prague. Other methods included in the work are the analysis of incoming tourism, competition analysis and financial analysis. Results: There were created several analyzes in this thesis. Their results show that the project can be profitable, and it makes sense to continue working. It was found what the services should be eliminated and which should be encouraged. Also how to set up a promotional campaign. Keywords: Business plan, tourism, promotion, sport, business
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