Original title: Marketingový výzkum hodnoty značky Taylormade
Translated title: Marketing Research of the Brand Value of Taylormade
Authors: Fikar, Robert ; Procházka, Jan (advisor) ; Štědroň, Bohumír (referee)
Document type: Bachelor's theses
Year: 2013
Language: cze
Keywords: brand; form; golf; marketing research; promotion; dotazník; golf; marketingový výzkum; propagace; značka

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/53915

Permalink: http://www.nusl.cz/ntk/nusl-500812


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Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses