Original title: Marketingový výzkum spokojenosti zákazníka Mediterran Slovakia, s.r.o.
Translated title: Marketing Research of Customer Satisfaction Mediterran Slovakia, s.r.o.
Authors: Holík, Dóra ; Milichovský, František (referee) ; Šimberová, Iveta (advisor)
Document type: Bachelor's theses
Year: 2012
Language: slo
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [slo] [eng]
Bakalárska práce sa zaoberá s výskumom spokojnosti zákazníka u firmy Mediterran Slovakia s.r.o. Cieľom práce je navrhnúť a vykonávať marketingový výskum. Práca je rozdelená na tri časti. V prvej časti je vyjadrená problematika z teoretického hľadiska s pomocou odbornej literatúry. V nasledujúcom časti je analýza spoločnosti a jeho okolí, analýza SWOT, rozbor marketingového mixu a vyhodnotenie dotazníka. V poslednom časti sú návrhy a odporúčania na zlepšenie mieru spokojnosti zákazníka. Bachelor‘s thesis deals with research of customer satisfaction at the company Mediterran Slovakia s.r.o. The aim of this work is to suggest and perform a marketing research. It’s divided into three parts. In the first part the problem is expressed from a theoretical perspective with the help of literature. The next part consists of the analysis of the company and its surroundings, SWOT analysis, analysis of the marketing mix and the evaluation of the inquiry. The last part contains tips and suggestions on how to increase the satisfaction rating of the customers.
Keywords: analysis SWOT.; customer satisfaction; Marketing; marketing mix; marketing research

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/5567

Permalink: http://www.nusl.cz/ntk/nusl-589243


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Bachelor's theses