Original title: Využívání sociálních sítí v marketingové činnosti profesionálních hokejových klubů
Translated title: Use of social networks in the marketing activities of professional hockey clubs
Authors: Velíšková, Aneta ; Čáslavová, Eva (advisor) ; Opelík, Daniel (referee)
Document type: Bachelor's theses
Year: 2022
Language: cze
Abstract: [cze] [eng]

Keywords: fans; Ice hockey; marketing analysis; social networks; Tipsport Czech Extraliga; fanoušci; lední hokej; marketingová analýza; sociální sítě; Tipsport Extraliga

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/174035

Permalink: http://www.nusl.cz/ntk/nusl-506804


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses
 Record created 2022-07-24, last modified 2024-01-26


No fulltext
  • Export as DC, NUŠL, RIS
  • Share