Název: Reklamní aktivity firem propagujících doplňky stravy v kontextu právní úpravy reklamy v České republice
Překlad názvu: Promotional activites of companies promoting nutrional supplements in the context of legal regulation of advertising in the Czech republic
Autoři: Černá, Nina ; Winter, Filip (vedoucí práce) ; Benda, Josef (oponent)
Typ dokumentu: Bakalářské práce
Rok: 2007
Jazyk: cze
Abstrakt: This bachelor thesis is focused on the legal and ethical side of advertising of nutritional supplements. In the first (theoretical) part, the thesis covers the definition of advertising, theoretical conception of the advertising law, its development, historical context and the present regulation of advertising in the Czech Republic. An important part is the self-regulation of the advertising industry and its authority in the Czech Republic - Rada pro reklamu. The thesis also includes the main acts and important conceptions which are connected with the advertising industry. Another point is the regulation of advertising industry in the European Union and the application of European directives in Czech conditions. The topic of this bachelor thesis is connected with the advertising of nutritional supplements and its difference from the advertising of medicaments. We can often see various adverts of nutritional supplements which are deceptive in some way. Mostly it is very difficult to recognize if the product is a medicament or a nutritional supplement. There is a big difference between them, but the public is influenced by promotion and believes that a supplement can help with treating diseases. It can be very dangerous because it is often easier to buy a "magic box" with some pills and believe in its effects...

Instituce: Fakulty UK (VŠKP) (web)
Informace o dostupnosti dokumentu: Dostupné v digitálním repozitáři UK.
Původní záznam: http://hdl.handle.net/20.500.11956/11517

Trvalý odkaz NUŠL: http://www.nusl.cz/ntk/nusl-462687


Záznam je zařazen do těchto sbírek:
Školství > Veřejné vysoké školy > Univerzita Karlova > Fakulty UK (VŠKP)
Vysokoškolské kvalifikační práce > Bakalářské práce