Original title: Využití guerilla marketingu v předvolební kampani
Translated title: The Use of Guerilla Marketing at the Election Campaign
Authors: Horáčková, Simona ; Chalupský, Vladimír (referee) ; Chlebovský, Vít (advisor)
Document type: Master’s theses
Year: 2015
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]

Keywords: election campaign.; electoral marketing; Guerilla marketing; marketing communication; Guerilla marketing; marketingová komunikace; předvolební kampaň.; volební marketing

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/39430

Permalink: http://www.nusl.cz/ntk/nusl-225060


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses
 Record created 2016-06-03, last modified 2022-09-04


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