National Repository of Grey Literature 227 records found  1 - 10nextend  jump to record: Search took 0.01 seconds. 
Copyrighted work and advertising
Vojtovič, Jakub ; Císařová, Zuzana (advisor) ; Žikovská, Petra (referee)
The Aim of this thesis is to link the theoretical aspects of copyright with its practical use. Specifically it is an analysis of relationship between copyright and advertising. In the thesis I am trying to find an answer for two main questions. First, if it is possible to grant a copyright protection to an advertisement and if so, then it is my goal to discover its usefulness. Second, the other answer should be based on analysis of preexisting copyrighted works used in advertisement. The thesis is divided into 8 chapters which consist of other sub- chapters. The first chapter is dedicated to copyright, its legal framework and analysis of historical and social background of its development. The second chapter is focused on advertising. Since the definition of advertising offered by the Czech laws is insufficient for the purpose of this thesis I decided to offer a marketing point-of-view to clarify the subject. The third chapter offers an analysis of current legislation of copyrighted work in the Czech Republic. The fourth chapter represents the first encounter of the two ostensibly unrelated topics: advertising and copyright. This chapter also presents a copyrighted work as a new notion while focusing on its creation and purpose. Here, we can also find a small turnoff to a copyright legislation of...
Relations between media organizations and digital intermediaries
Bešťák, Václav ; Soukeník, Štěpán (advisor) ; Křeček, Jan (referee)
The diploma thesis focuses on the relations between digital intermediaries and media organizations on the Czech market. Its goal is to describe a new, ever-evolving environment, which has been affected by the swift rise of digital platforms and by the change in business models of publishers. The thesis puts this phenomenon in the context of media studies and critical political economy and defines the terms "digital platforms" and "digital intermediaries". It also looks more closely at the current challenges related with the content consumption in the digital environment - which includes a discussion of copyright, changes in user behavior and content monetization. The research part is based on individual in-depth interviews with members of digital intermediaries, media organizations and third parties. The analysis takes place in a general, ethical/normative point of view and aims for understanding how the parties interact and work together, how they perceive this environment, how they see its changes and future development.
Copyrighted work and advertising
Piskačová, Bára ; Císařová, Zuzana (advisor) ; Žikovská, Petra (referee)
Copyrighted work and advertising This diploma thesis explores the field of intellectual property law and deals with the current legal regulation of copyrighted work and advertising. The thesis aspires to introduce the basic attributes of the individual legislative regulations of the concepts of copyrighted work and advertising and to show the basis on which works are protected by the Copyright Act, what rights the authors have concerning their works and how can this issue be reflected in the process of creating advertising. At its core the thesis discusses the relationship between the copyrighted work and advertising and points out the factual intersection and proximity of these two areas. This thesis also looks into the decisions of Czech courts in the area of copyright infringement when using a specific foreign copyrighted work in advertising. The thesis consists of an introduction, which presents the topic to the reader, and continues to introduce the two main areas, the copyrighted work and advertising, which are further divided into 8 chapters. The first chapter describes the systematic incorporation of the copyright law in the field of intellectual property law, the constitutional basis which the copyright law relies upon and intangible assets, as the subject of protection of this legal...
Fashion Law
Josefiková, Denisa ; Žikovská, Petra (advisor) ; Císařová, Zuzana (referee)
The aim of this thesis is to introduce fashion law as a cross-cutting legal branch which concerns many legal branches. In this work, the author focuses mainly on the regulation of the intellectual property law, which is absolutely crucial given the fact that the products of the fashion industry are the results of artistic creation. The introduction of the thesis is devoted to the history of the fashion law in the world and in the Czech Republic. The merit for the development and expansion of fashion law into awareness in Czech Republic belongs to The Czech Fashion Law Association. Further attention is focused on the design, its detailed conceptual and legal specification and familiarization with its types. Further on, the thesis deals with copyright protection of the copyright work. Copyright protection can be applied due to uniqueness and artistical value of the pieces. Particularly we speak about works of applied art, which are characterised by meeting the requirements of the daily needs except aesthetics impression. Industrial design protection is suitable for example for the protection of textile designs or the general original looks of products that fashion brands need to protect. The thesis is focusing on conditions, which need to be fulfilled for industrial design registration. It also...
Legal Protection of Artistic Performance
Leška, Rudolf ; Císařová, Zuzana (referee)
The thesis offers a systematic overview of the law of performers' rights. This specific field of law forms no major area of law by itself, but rather covers various legal regulations that are related to artistic performances. The author argues for specific protection of an artistic performance which emanates from the protection of a persona as it is understood by the theory of natural law. The author thus opposes those who consider the protection of a performer to be only a protection of an investment in the economic competition. That being said, it is impossible to automatically apply authors' rights to performers because of numerous differences between the two. The performer is not creating a new work of art which would enrich the knowledge of mankind, but only performs an existing work of art, making the societal benefit of an authors' work greater. The author therefore opposes the notion that Art. 34(1) of the Czech Charter of Fundamental Rights and Freedoms can be applied to artistic performances. Nevertheless, the protection of artistic performances is necessary because the society does not need only the existence of authors' creations, but also needs the art to be performed, if live art is to exist at all. Today, when live art is endangered more than ever before by technologies allowing...
The Internet and copyright-the scope of liability of individual parties involved and modes of protection against piracy
Voráčková, Klára ; Žikovská, Petra (advisor) ; Dobřichovský, Tomáš (referee)
1 Abstract The Internet and copyright - the scope of liability of individual parties involved and modes of protection against piracy The main purpose of this diploma thesis is to evaluate the current state of the legal regulation of copyright in relation to the responsibility for violation of such law in the Internet environment. The thesis contains a list of valid Czech and European legal standards and a list of international treaties affecting the topic. I have also analyzed the responsibility for copyright infringement on the Internet in the light of primarily European case law. Given the so-called Europeanization of law and its impact on copyright law, European case law has a great significance also for the decision- making of Czech courts. I chose the topic of my thesis because the connection between law and the Internet appears to me as interesting and this area is constantly evolving and changing, as the Internet itself has become an absolutely unpredictable area in terms of the number of active users. Another problematic and very interesting area is the conflict of features, namely the features of the Internet that are inherently non-border, and copyright, which is territorial. I have judged this conflict of interest in the light of both the offline and the online world, which addresses the wider...
Certain aspects of copyright in the digital single market of the European Union, current development
Kocarová, Klára ; Žikovská, Petra (advisor) ; Císařová, Zuzana (referee)
1 CERTAIN ASPECTS OF COPYRIGT IN THE DIGITAL SINGLE MARKET OF THE EUROPEAN UNION, CURRENT DEVELOPMENT ABSTRACT This rigorosum thesis "Certain aspects of copyright in the digital single market of the European Union, current development" concerns with the modernization of copyright within the EU. The main target of this thesis is to introduce and critically analyze selected articles of the proposal for a directive COM (2016) 593 final on copyright in the Digital Single Market (hereinafter referred to as the "DSM directive") in wording proposed by The / A Commission in September 2016 (the description of some omitted provisions are included) and subsequently compare them with the amendments of the European Parliament and its committees. Particularly by the presentation of the professional public's opinions, I examine whether the selected provisions are proportionate, appropriate and able to reach intended targets. In the situations where I find it problematical I deal with the questions of possible compatibility and coexistence of the proposal with the current legal framework in the future. The thesis is concerned with documents proposed by the EU within the program of modernization copyright since 2016 and reflects development of the DSM directive proposal until the end of November 2018 when the manuscript was...
Copyright workers. The agency DILIA during the time of so-called normalization in memories of its employees
Burman, Markéta ; Krátká, Lenka (advisor) ; Vaněk, Miroslav (referee)
In this thesis, I present Dilia, the Theater and Literary Agency, at the time of so-called normalization from the perspective of its employees. On the basis of available documentation, the organization's history from the beginning of 1949 until 1990 (a time of revolutionary societal changes) is mapped. Then I describe the organizational structure and different scope of work of each department and afterwards I turn back to the history again, this time with the focus on historical events, especially during the time of so-called normalization. I present the events as they were related to corresponding changes in directorship. In this thesis, I discover on the background of the era how the former employees recall their everyday life. I recall the employees' recollections of everyday life, working and private, in the context of the era. These recollections include forced membership in social organizations. Ultimately, they assess their their lives the vantage of today.
Let's Play videos from the point of view of copyright law
Hálek, Jakub ; Žikovská, Petra (referee)
Let's Play videos from the point of view of copyright law Abstract This Master's Thesis examines Let's Play videos (that are a new but significant and popular part of the entertainment industry) from the point of view of copyright law, especially the Czech one. The view of the European Union law is of course not omitted. With respect to the global nature of the issue, the Thesis includes selected foreign legislation, case law and expert opinions. Since the issue of Let's Play videos is new and almost unexplored, this Thesis examines and defines not only Let's Play videos but also their creators. It also identifies sources of income from Let's Play videos, persons involved and their interests, which can collide with each other. Given the existential interdependence of Let's Play videos on videogames, this Thesis examines even some relevant copyright aspects of videogames. Besides the question of copyright classification of Let's Play videos, the Thesis also deals with not so obvious consequences of such classification. There are analyzed possible legal titles for the use of video games and their elements in the creation, publication and monetization of Let's Play videos as well. Subsequently, this Thesis also examines and analyses the current worldwide licensing practice in this field. Despite the fact, that...

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