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Visitors` Satisfaction in South Bohemia (Krumlov Tourist Area)
KUBALOVÁ, Tereza
The bachelor thesis identifies the factors influencing the level of satisfaction of visitors of South Bohemia. Specifically, this work is focused on factors that affect visitors during their stay in the Krumlovsko tourist area. It solves the quality and quantity of a primary and secondary supply in this tourist region in terms of demand. The work tries to define the provided services which need to be improved to satisfy a wider range of visitors to the Krumlovsko area. A questionnaire survey was used as the main source of visitors' opinions of satisfaction. The survey was carried out during the summer season of 2019 in the region of Krumlovsko. In the questionnaire visitors evaluated the aspects related to the destination from cultural and natural sights to infrastructure and accommodation. The outcome of this work is to introduce certain measures to improve the satisfaction of the parties involved in the tourist industry in the Krumlovsko region.
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Visitors` Satisfaction in South Bohemia (Toulava Tourist Area)
STŘÁDALOVÁ, Klára
The basis of the work is to find out how satisfied visitors are in tourist destinations and how they evaluate it. Finding out the calls on the basis of a questionnaire survey, where there was a personal survey of satisfaction. How visitors perceive the quantitative and qualitative and secondary offers of tourism in the tourist region of Toulava from the point of view of demand and the proposal of measures leading to an increase in the satisfaction of tourism participants in southern Bohemia were ascertained. Part of this work is the theoretical part, which provides general information about the satisfaction of visitors and tourism. The obtained data were analyzed and the results were evaluated. Based on the results, a product design was proposed that would improve visitor satisfaction in the future or raise it more.
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ANALYSIS OF MARKETING ENVIRONMENT IN VÝSTAVIŠTĚ ČESKÉ BUDĚJOVICE, A. S.
SUCHÁ, Veronika
Exhibitions and trade fairs have formed an integral part of the market in the Czech Republic. No matter whether its size is small, medium or large, every company becomes increasingly interested in knowledge of its environment (both internal and external). What is also important is correct assessment of internal conditions and their optimal connection with the external environment factors. The companies do not take up with the statement that there are strong and weak points, opportunities and risks. It is important to examine the factors, assess them and use the ascertained facts to increase prosperity. I used the analysis of the Porter{\crq}s Five Forces Model to ascertain the company micro-environment. I divided the collected information into two groups. The first group concerned the information about the company itself while the second one characterized the company environment (customers, suppliers and competitors). The first important group which forms a part of the company environment is the customers. The customers of the exhibition grounds in České Budějovice can be divided into two groups: the first group consists of exhibitors and traders, and the second one is the visitors. The company has various promotional and advertising printed materials elaborated by its suppliers. As far as the competitors in the Czech Republic are concerned, these are particularly the fair managements that organize fairs on the same or similar topics. As the macro-environment of the company, the whole of the Czech Republic can be defined, however, the most important part is the region of South Bohemia. In this region, the factors characteristic for the area, such as lower economic power, lower purchase power and considerable saving behaviour of the region population, have to be taken into account.
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Favorit Brno / cycling stadium - bicross track / architectural study - design / stage 2021/22
Nováková, Lucie ; Žalmanová, Petra (referee) ; Šindlar, Jiljí (advisor)
The assignment of the diploma thesis is an architectural study of a cycling stadium - velodrome in the Pisárky district in Brno for TJ Favorit Brno. The existing velodrome is located southwest on the edge of the Brno Exhibition Center on Křížovského Street. The Velodrome no longer meets the current requirements of track cycling, but it is historically valuable and has its genius loci. The new 250 m long wooden bike track (together with other parameters of the International Cycling Union) and its associated sports grounds are "inserted" into the existing velodrome, which is modified and reconstructed according to requirements. The grandstands have been preserved. The built-in building with a new track is then completely roofed, creating an enclosed space. As part of the stadium reconstruction, a new facility was also created for TJ Favorit Brno from a modular container system; These are changing rooms for athletes, administrative areas, and facilities for visiting clubs and athletes and IP areas. The container construction system for sports facilities is very practical, economical, fast, environmentally friendly, variable, and flexible to the current requirements of a constantly evolving sport. The Anteroom and ground floor in the southern part of the existing velodrome is equipped with services for the public: a cafe, souvenir shop, cash register, information center, service, and a bicycle and sports equipment store. The new track with grandstands is covered with ETFE foil anchored to new lattice trusses, which are connected to the existing roof.
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Favorite Brno / cycling / track stadium bikrosová architectural study design
Gebhardt, Tomáš ; Marek, Jiří (referee) ; Šindlar, Jiljí (advisor)
The thesis was preceded by a specialized atelierwork "architectural study of BMX track of the Favorit Brno. Further elaboration of the architectural and urban study of the sports complex in Komárov with the presumption of the dominant of the cycling hall. Evaluation of existing buildings and newly designed sports facilities. The diploma thesis deals with the development of a new concept of the area, where it will have its place for both professional and recreational sports. The aim of the proposal is to create a significant area both professional and recreational sport. The main part of the work is devoted to the design of o new cycling stadium owned but TJ Favoritisms Brno. The hall should have sufficient capacity and facilities to hold international sporting events in cycling. At the same time it should be useful for smaller races and other events. Another requirement is that the stadium can provide enough facilities for the TJ Favorit Brno cycling club. The home base is currently a cycling stadium at the Brno Exhibition Grounds. This stadium is currently inadequate, serving only as a training course. It does not meet conditions of the international Federation od UCI. The design of the variable space of the hall deserves a further attention at least, because it will serve athletics of other sporting events. The cycling stadium is located in the northern part of the grounds. It place emphasis on the scattered surfaces in the immediate vicinity of the stadium, easy orientation and layout of entries from all sides of the object, separation of athletes from spectators. The main expressive element is two masses, one of which allows the public to climb the ramp along the perimeter of the stadium to lookout points. From the ramp you can see the action inside the stadium. The attractiveness of the entire area is enhanced by the proposed traffic playground and bombrack. The total area will be separated from traffic. 3 new car parks will be built in the area.
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The impact of tour guide performance on tourists' satisfaction
ŠMÍDOVÁ, Eliška
Tourism is constantly changing as well as the requirements for tourist guides. The main purpose of the bachelor thesis is to determine the influcence of a guide's personality on the satisfaction of visitors in tourism. Two monuments and their guides have been chosen for this work. They are castles called Kámen and Červená Lhota. Necessary data are collected through a questionnaire survey. The main object of the survey is to answer how the guides influences visitors of the castles. The collected data are analyzed and the results are evaluated and interpreted in the form of tables and charts. A proposal for improvement of the performance of the guides is drawn and discussed with the managers of the monuments. These findings can help especially with training of new guides.
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