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User Interface for Web-Based Games
Hlaváč, Martin ; Beran, Vítězslav (referee) ; Hradiš, Michal (advisor)
This thesis describes challenges in designing, developing and testing web user interfaces. It discusses human-computer interaction, communication channels and user interface analogy to the real world. User interfaces can be designed to be optimal for a specific action or to suite the user. A design of interfaces focused on users utilize methods, such as gamification and improving user experience, which can improve interface usability. User interface development is demonstrated on web page development. Further, the thesis describes 3 web user interface testing methods. The methods are demonstrated by designing, developing, and testing user interface of a web strategy game.
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Development of Company Brand
Minárik, Šimon ; Bumberová, Veronika (referee) ; Zich, Robert (advisor)
The diploma thesis focuses on the brand development of chosen event company Omega Entertainment. The thesis is divided into three parts, where theoretical framework defines market, customers, competition, brand, position and in the end marketing. The theoretical part of the thesis together with defined metodology afterwards focuses on the analytical part of the thesis. This specific part focuses on analyzes, evaluation and possible recommendations, which should serve as a starting point for brand development itself. The thesis ends with proposal part of the thesis, which, based on analytical findings, should lead to the brand developing.
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Proposal to improve the marketing communication of the company
Fíbek, David ; Kaňovská, Lucie (referee) ; Havíř, David (advisor)
This bachelor ´s thesis deals with a proposal to improve the marketing communication of a chosen company. The meaning of the work is in the design of a solution that can be implemented in the described company. The work is mainly about getting familiar with the company and its current practices in the field of marketing communication. Then, I propose solutions that are based on the described shortcomings.
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Internal Communication in a Selected Company
Klenner, Richard ; Petrová, Kateřina (referee) ; Konečný, Štěpán (advisor)
This thesis deals with internal communication in the company Česká Zbrojovka a.s. The main aim of the thesis is to propose measures that will lead to improved internal communication. The theoretical part explains the basic concepts related to internal communication. The analytical part contains a description of the company and an analysis of the current state of the company. The design part presents proposals on how to solve the researched issues in the field of internal communication.
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Proposal to improve the marketing communication of the company
Fíbek, David ; Kaňovská, Lucie (referee) ; Havíř, David (advisor)
This bachelor ´s thesis deals with a proposal to improve the marketing communication of a chosen company. The meaning of the work is in the design of a solution that can be implemented in the described company. The work is mainly about getting familiar with the company and its current practices in the field of marketing communication. Then, I propose solutions that are based on the described shortcomings.
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Development of Company Brand
Minárik, Šimon ; Bumberová, Veronika (referee) ; Zich, Robert (advisor)
The diploma thesis focuses on the brand development of chosen event company Omega Entertainment. The thesis is divided into three parts, where theoretical framework defines market, customers, competition, brand, position and in the end marketing. The theoretical part of the thesis together with defined metodology afterwards focuses on the analytical part of the thesis. This specific part focuses on analyzes, evaluation and possible recommendations, which should serve as a starting point for brand development itself. The thesis ends with proposal part of the thesis, which, based on analytical findings, should lead to the brand developing.
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Media as a tool of internal communication in the ICT sector
Holá, Táňa ; Hejlová, Denisa (advisor) ; Koudelková, Petra (referee)
The diploma thesis Medium as a tool of internal communication in the ICT sector maps and analyzes the spectrum of media used in internal communication by companies that operate in the field of information and communication technologies. The thesis is divided into four main parts. The first part presents the theoretical literature review and provides the basis for subsequent analytical research. This section focuses on the description of internal communication as a field of inquiry and subsequently each communication channel and the media used in internal communication. The second part consists of a description of the methodology used for this study. The third part focuses on the presentation of data obtained from both qualitative (in-depth interviews) and quantitative research (statistical evaluation of the response of the electronic questionnaire) . The fourth part, discussion, is devoted to the analysis of the data obtained, comparing them with the theoretical part and at the same time, the author answers the research questions and sub-questions of this study.
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The influence of communication channels on decision making of first-time voters shown on the elections to the Chamber of Deputies of the Parliament of the Czech Republic in 2017
Karasová, Kamila ; Soukeník, Štěpán (advisor) ; Křeček, Jan (referee)
This master's thesis named The influence of communication channels on decision making of first-time voters shown on the elections to the Chamber of Deputies of the Parliament of the Czech Republic in 2017 focuses on the influence and use of the consumption of communication channels on the decision making of first-time voters. This thesis also portrays the phenomenon of contemporary opinion leaders, such as YouTubers, bloggers, and other Internet celebrities. The theoretical section of the thesis describes the organization of elections to the Chamber of Deputies of the Parliament of the Czech Republic, defines the first-time voter in terms of psychological and sociological, discusses the impact of socialization within family, school, and media, presents the concept of political efficacy, and describes the electoral participation of adolescents. In addition, this thesis focuses on current trends in the consumption of communication channels by young people and opinion leaders. This section draws upon particular international studies and other relevant literature. The analytical section presents the methodology of the research, defines the research sample and its selection, and describes the results of the research. The established hypotheses are based on the results of international studies and for...
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Analysis of internal communication of the organization Junák - český skaut, z.s.
Kroupová, Mariana ; Koudelková, Petra (advisor) ; Klabíková Rábová, Tereza (referee)
The aim of this bachelor thesis is the analysis of internal communication of the organization Junák - český skaut, z.s. in last two years. Theoretical part lays down basic goals, purpose, outputs, and strategy of internal communication and focuses on its specifics in the non-profit sector generally and in the organization Junák specifically. The practical part of the thesis uses elements of the GAP Analysis and looks for gaps between the ideal and current state of communication in the organization. It suggests organizational plans to fill the gaps and overview of risks involved.
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