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Intergenerational comparison of reasons and motivations for not watching television
Florián, Petr ; Reifová, Irena (advisor) ; Vochocová, Lenka (referee)
This thesis focuses on an intergenerational comparison of reasons and motivations for not watching television broadcasting. The aim of the research is to find out why people do not watch television broadcasting and what activities they substitute for this activity. Then the differences between the responses of the first target group, which includes people aged 20-30 who do not watch television broadcasting, and the responses of the second target group, which includes people aged 50-60 who do not watch television broadcasting, are compared. The theoretical part focuses on the historical background of television, mass audience, post- broadcasting age, television viewing, leisure and digital detox. The next part of the thesis discusses the methodology that was used for the research part. The practical part focuses on the categorization and interpretation of the semi-structured interviews with the respondents. The research was conducted in the spring of 2023. The data then shows a number of findings regarding not only what the respondents' main reasons for not watching television are and what they substitute for this activity. At the very end of the paper, a transcript of one of the interviews is also included to give an example of how the semi-structured interviews were conducted.
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Female candidates: analysis of the media representation of "femininity" in the Czech presidential elections of 2023
Michvoková, Marie ; Vochocová, Lenka (advisor) ; Reifová, Irena (referee)
The aim of this thesis is to form an idea of the ways in which "feminine" is portrayed in the media in the Czech presidential elections in 2023. The representation of women in top Czech politics is still a minority and no woman has yet become president or prime minister. This fact does not mean that women are not as suitable for these positions as men. It means that they do not have equal opportunities in the public sphere, or rather they do not even dare to enter it. This stems from a patriarchal social order in which public sphere is adapted mainly to men. In the theoretical part of the work, I will therefore focus on the history of feminist movements and the present of feminist theories in the field of politics, the issue of women in top politics and the conceptualization of new media and their relationship with political communication. The methodological and analytical part will deal with the research of media representations. In 2023, only one woman ran in the presidential election - Danuše Nerudová. Based on an analysis of her official social media campaign, I will assess how she worked with the fact that she is a woman. The second part of the analysis will tell something about how this fact is portrayed by one serious and one tabloid media and whether it is somehow important to them. The...
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Audience motivations to watch cooking game shows on Czech television channels
Němečková, Amálie ; Reifová, Irena (advisor) ; Vodičková, Karolína (referee)
This bachelor thesis deals with the audience motivation to watch cooking game shows on Czech television channels using the example of the competition"Peče celá země". The adaptation of the original British format, The Great British Bake Off, has become a very successful show on Czech television, achieving high ratings. The aim of this thesis is to find out what were the motivations of the viewers to watch this programme and what are their resulting reflections. The theoretical part looks at the relationship of society towards food. It focuses on the changes in the perception of food as a basic biological need, the consumer society and the influence of new media on eating habits. The thesis also describes the origins of reality TV, its evolution over time and the possibilities of learning from reality shows. In particular, it deals with the cooking show format, its beginnings on Czech television channels and describes the impact that watching it can have on viewers. Then the theoretical part focuses on Czech adaptations of cooking game shows, especially "Peče celá země". It focuses on the course of the competition, the success of the format, the presence of celebritisation and the product placement. The subject of the practical part of the thesis is a qualitative analysis of the media audience, the...
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Gender stereotyping of household activities in television advertisements with focus on czech commercial television stations
Abulkasim, Sarah ; Reifová, Irena (advisor) ; Řičicová, Hana (referee)
This bachelor's thesis explores gender stereotypes in the context of television commercials broadcasted by selected Czech commercial television stations. The author aims to define the conventional stereotypical roles in which men and women are portrayed in advertising spots and to evaluate the potential progress in their media representation. The theoretical part of the thesis focuses on key concepts that are necessary to understand the topic, such as gender, sex, gender identity, gender roles, and gender stereotypes. The practical part of the thesis consists of a semiotic analysis following the approach of Roland Barthes and Erving Goffman.
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Intertextuality of celebrity politician exemplified by Volodymyr Zelenskyy and his role in TV series Servant of the People
Bessarab, Mariia ; Reifová, Irena (advisor) ; Kárníková, Lydie (referee)
This bachelor thesis explores the connection between the image of the president in the Ukrainian TV series Servant of the People and the real presidential candidate Volodymyr Zelenskyy, because it was him who played the role of the president in the aforementioned TV show. The aim is to find out whether the film character Vasyl Goloborodko had the potential to contribute to Zelenskyy's election campaign and to what extent the examined figures coincide and differ. The theoretical part of the thesis describes the phenomenon of the television series, the Servant of the People series itself, specifically the plot, cast, audience response and criticism of the series in relation to Zelenskyy's candidacy in the elections, and also introduces the connection between celebrities and politics, explaining the concept of celebrity politician and its academic categorization. The research part examines the figure of Vasyl Goloborodko in selected episodes of the series and Volodymyr Zelenskyy in the video content of his election campaign through qualitative content analysis. The results of the subsequent comparison show that the examined characters are largely the same, but not exactly identical. Nevertheless, given the number of similarities, it can be concluded that the serial president may have contributed to...
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Ethnographic study of Role-playing in World of Warcraft
Dušek, Ondřej ; Švelch, Jaroslav (advisor) ; Reifová, Irena (referee)
This thesis explores the almost unexplored phenomenon of role-playing in the MMORPG video game genre, focusing specifically on role-playing in World of Warcraft (WoW). Its assumption is that although players of this genre overwhelmingly focus on the gameplay aspects of the game, role-playing in MMORPGs exists and takes place as an activity of the fringe culture of players. The aim of this thesis is to investigate this phenomenon in WoW, to find out how role- playing in the game takes place and what artificial reality role-playing participants create in the virtual world of the game, and also to define this phenomenon as a form of role-playing The theoretical part of the thesis is divided into three segments. The first segment deals with role-playing itself and the role-playing game (RPG) genre, which is superior to the MMORPG subgenre. The second segment delves into the known knowledge about role-playing in MMORPGs, and the third describes the examined game WoW. In order to fulfill the goals of this thesis and answer the research questions, ethnographic procedures are used in the research part, by which the author of this thesis infiltrates the virtual role-playing environment in WoW and actively participates in the events, which he further describes and analyzes. Based on the analysis of field...
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Typology of participants in dating reality shows
Hořtová, Tereza ; Reifová, Irena (advisor) ; Miessler, Jan (referee)
This thesis examines the types of characters appearing on dating reality TV shows. Based on qualitative research, it tries to examine whether certain types of participants appear in this genre, if they are repeated and therefore it is possible to classify them into a certain type. The theoretical part of the work deals with emotionality in RTV, the commodification of emotions and also approaches this genre through its history and the circumstances of its creation. In the methodological part of the thesis, Zygmunt Bauman's typology of postmodern personalities is presented and is later used in the interpretation of the types that have arisen. Further, the applied research method of grounded theory is described. In the practical part of the thesis, the research itself is described, which is then related to Bauman's typology, the individual types that have arisen are described, and the concept of emodity is also taken into account when interpreting the data.
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Production Process of Art Podcasts in Czech Republic
Jelínková, Eva ; Reifová, Irena (advisor) ; Groman, Martin (referee)
This diploma thesis deals with Czech podcasts focused on visual arts. The first part of the thesis introduces podcasting and mapps the state of the local podcasting scene. In this part, basic terms related to the topic are explained. The second part of the thesis is focused on quantitative content analysis of the selected podcasts. The analysis will answer the question of similarities in the content - what format is usually used, what is the most common topic and to which topics are given the most space. The analysis will be accompanied with the additional part which will be based on five interviews with podcasters. Besides other things, the interviews will help us to understand the actual process of creating a podcast and thus will help to interpret the results of the content analysis.
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A study on the impact of the workplace reality show on the audience in China
Wang, Xichong ; Reifová, Irena (advisor) ; Fousek Krobová, Tereza (referee)
The thesis examines the shades of impacts that Chinese workplace reality shows have on audiences drawn from different backgrounds and demographic linings. A typical Chinese workplace reality show entitled, An Exciting Offer is privileged as an exemplar in this research while the survey research method is used as an analytical tool. An Exciting Offer is specifically chosen because it connects uniquely with the workforce. Interesting questions like, "Should I resign naked at the age of 30?", and "Can unmarried women without children gain a job in the workplace?" which are regular catchers on the show make it an Internet darling for many. A questionnaire survey was done and after data collection, the SPSS statistical software was deployed to analyze the information utilizing a univariate ANOVA transcript. The findings from questions streaming from demographic variables like gender, age, educational background, employment status, and occupation show that while workplace reality shows are likely to have significant impact on some groups, its impact on others are either minimal, insignificant or null. But it is undeniable that the audience can get some positive energy from the program more or less, Hence, the findings of this study help to enable healthy workplace energy. Keywords Reality television; The...
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Youth media literacy and media use as percieved by teachers
Bůžková, Kristýna ; Reifová, Irena (advisor) ; Supa, Markéta (referee)
The Master's thesis deals with the view of teachers on complex issues related to the media literacy of adolescents and the concept of media education. The first part of the work provides the necessary theoretical background, on which the empirical part stands and defines key terms related to the topic. The first chapter outlines the approaches by which it is possible to understand teacher's personality and identity. Among other things, the importance of the role that teachers play in the educational process is emphasized here. The second chapter narrows its focus to the concept of media literacy and media education. The third chapter of the thesis deals with the way how young people use the media and deals with related risks that they may encounter. The thesis includes an empirical study as well, which was realized among teachers working at elementary schools. The aim of the survey was primarily to find out and describe how teachers perceive the usage of media and how they evaluate the level of media literacy of their pupils. The discussion and the conclusion of the work then summarize the findings.
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