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Sales Promotion and Advertising of New Company
Nguyen, My Linh ; Kaňovská, Lucie (referee) ; Mráček, Pavel (advisor)
The bachelor thesis investigates mainly marketing, more specifically sales promotion and advertising of the business which is aiming to enter the market of providing photography services. Theoretical parts include concepts of marketing, marketing mix, and marketing communication. The second part is composed of several analyzes which results are used in the third part. The latter induces suggestions mainly to improve its position on the mar-ket.
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Analysis of Economic Indicators Using Statistical Methods
Nguyen, Sao Linh ; Do, Hai Linh (referee) ; Štěpánková, Vladěna (advisor)
The bachelor thesis evaluates economical situation of a company RUDOLF JELÍNEK Ltd. using statistical methods. The paper comes out of the company's financial statement that have been economically analysed and led to statistical analysis. Using statistic methods together with historical data estimates future trends. Consequently, there are solutions that could lead to the company's financial stability and sustainable management.
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Security risks of social networks and their prevention
Nguyen, Sao Linh ; Koch, Miloš (referee) ; Sedlák, Petr (advisor)
This diploma thesis deals with the issue of security risks and threats of social networks. The work includes basic information about the most popular online social networks such as Facebook, Twitter and Instagram. The work analyzes the development and use of the above mentioned networks. In addition, there are the risks and dangers of communicating on social networks and recommendations for safe use.
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Implementation of the diagnosis of gastrointestinal nematodes using RT-PCR.
Bezdíčková, Kristýna ; Matoušková, Petra (advisor) ; Nguyen, Thuy Linh (referee)
Charles University Faculty of Pharmacy in Hradec Králové Department of Biochemical Sciences Candidate: Bc. Kristýna Bezdíčková Supervisor: doc. Ing. Petra Matoušková, Ph.D. Title of diploma thesis: Implementation of the diagnosis of gastrointestinal nematodes using RT-PCR Gastrointestinal nematodes can cause various diseases in farm animals. Individuals are often infected with several types of parasites at once. Since the symptoms tend to be similar, the disease is called parasitic gastroenteritis. Not only do nematodes threaten the animal health, but they can also have a major impact on the economy of the entire farm. Diagnosis is not always easy. In addition to morphological and coprological methods, biochemical or molecular analysis can be used, which tends to be more sensitive and accurate. We tried to diagnose gastrointestinal nematodes using the molecular RT-PCR method. In the thesis we focused on 6 species of nematodes (Haemonchus contortus, Teladorsagia circumcinta, Trichostrongylus spp., Nematodirus battus, Chabertia ovina and Ashworthius sidemi). The material used was feaces samples from sheep from which we isolated gDNA. The control material was gDNA isolated from H. contortus eggs and gDNA obtained from whole parasite bodies. RT-PCR was tested using the fluorescent dye SYBR Green I and...
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Advances in the discovery and testing of anthelmintics
Nguyen, Thuy Linh ; Skálová, Lenka (advisor) ; Lamka, Jiří (referee) ; Várady, Marián (referee)
Charles University, Faculty of Pharmacy in Hradec Králové Training Workplace Department of Biochemical Sciences Doctoral Degree Program Xenobiochemistry and Pathobiochemistry Candidate Mgr. Thuy Linh Nguyen Supervisor Prof. RNDr. Lenka Skálová, Ph.D. Advisor Assoc. Prof. Ing. Petra Matoušková, Ph.D. Title of Doctoral Thesis Advances in the discovery and testing of anthelmintics The parasitic nematodes cause a considerable problem in human and animal health worldwide. The group of gastrointestinal nematodes is responsible for economic losses in livestock production. The treatment relies on the use of a limited number of anthelmintics, but their efficacy is hampered due to widespread drug resistance. Given the need for new drugs, the present thesis focuses on discovering novel compounds with potential anthelmintic effects and on the development of testing methods. Based on the literature search, we presented the possible approaches in the current development of new anthelmintics and evaluated their advantages and disadvantages in a review article. For the experiments, we used a model organism Haemonchus contortus, which is one of the most important gastrointestinal pathogens of small ruminants. The primary phenotypic screening of a small compound library against larvae identified two 'hit' compounds...
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Advances in the discovery and testing of anthelmintics
Nguyen, Thuy Linh ; Skálová, Lenka (advisor) ; Lamka, Jiří (referee) ; Várady, Marián (referee)
Charles University, Faculty of Pharmacy in Hradec Králové Training Workplace Department of Biochemical Sciences Doctoral Degree Program Xenobiochemistry and Pathobiochemistry Candidate Mgr. Thuy Linh Nguyen Supervisor Prof. RNDr. Lenka Skálová, Ph.D. Advisor Assoc. Prof. Ing. Petra Matoušková, Ph.D. Title of Doctoral Thesis Advances in the discovery and testing of anthelmintics The parasitic nematodes cause a considerable problem in human and animal health worldwide. The group of gastrointestinal nematodes is responsible for economic losses in livestock production. The treatment relies on the use of a limited number of anthelmintics, but their efficacy is hampered due to widespread drug resistance. Given the need for new drugs, the present thesis focuses on discovering novel compounds with potential anthelmintic effects and on the development of testing methods. Based on the literature search, we presented the possible approaches in the current development of new anthelmintics and evaluated their advantages and disadvantages in a review article. For the experiments, we used a model organism Haemonchus contortus, which is one of the most important gastrointestinal pathogens of small ruminants. The primary phenotypic screening of a small compound library against larvae identified two 'hit' compounds...
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Presidency as a representative of the EU in crisis situations
Nguyen, Linh ; Rovná, Lenka (advisor) ; Šlosarčík, Ivo (referee)
This bachelor thesis "Presidency as a representative of the EU in Crisis situations" focus on the role of presidency as representative of Common Foreign policy in European Union. Thesis is divided into three main parts. The first part describe the main theories of presidency. Second part of work focuses on the French presidency and its role in the Russia - Georgian conflict and the Czech presidency and its role in the conflict in the Gaza. The principal part compare Czech presidency and French presidency and their behavior in these conflicts. The main purpose of comparisons is evaluating common foreign policy under two different members of EU.
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Sales Promotion and Advertising of New Company
Nguyen, My Linh ; Kaňovská, Lucie (referee) ; Mráček, Pavel (advisor)
The bachelor thesis investigates mainly marketing, more specifically sales promotion and advertising of the business which is aiming to enter the market of providing photography services. Theoretical parts include concepts of marketing, marketing mix, and marketing communication. The second part is composed of several analyzes which results are used in the third part. The latter induces suggestions mainly to improve its position on the mar-ket.
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Security risks of social networks and their prevention
Nguyen, Sao Linh ; Koch, Miloš (referee) ; Sedlák, Petr (advisor)
This diploma thesis deals with the issue of security risks and threats of social networks. The work includes basic information about the most popular online social networks such as Facebook, Twitter and Instagram. The work analyzes the development and use of the above mentioned networks. In addition, there are the risks and dangers of communicating on social networks and recommendations for safe use.
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Strategic analysis of the company Choceňská mlékárna
Nguyen Thi, Linh ; Špička, Jindřich (advisor) ; Krause, Josef (referee)
The bachelor thesis deals with the strategic analysis of Choceňská mlékárna s.r.o. The thesis is divided into two main parts, theoretical and practical. The theoretical part defines strategies, selected methods and tools that are then applied in a practical part to a particular enterprise. The thesis uses methods of strategic and financial analysis, especially PESTLE analysis, Porter's model of five forces and SWOT analysis. In conclusion, based on the information found, the health of the company will be assessed and any recommendations, changes or practices that the company can use in its strategic management will be suggested.
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