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20th years of the magazine Sestra
Hejná, Karolína ; Cebe, Jan (advisor) ; Kocourková, Lucie (referee)
The bachelor's thesis "Twenty years of the "Nurse" magazine" deals with the history of Czechoslovak nursing magazines since the early 19th century until the present day. Its attention is focused especially on the "Nurse" magazine, which is (according to Media Project) the most widely read professional health care magazine title at the moment and intended not just for nurses, but also for other non-medical workers in the health care sector. It examines not only the contents and graphic layout of the magazine, but also the personalities of its editors-in-chief and chairwoman of its Editorial Board, and also maps its travels round various publishing houses. There is also a summary of marketing support of the magazine and related projects, as well as a description of its competitors in the Czech magazine market. The thesis presents a qualitative survey, which maps out readers' communities of selected professional periodicals, perception of the quality of contents of various magazines by readers, usability of the information each of them brings in day-to-day health care work, willingness and motivation of health care personnel to publish articles in professional media etc. Its purpose was to determine whether the "Nurse" magazine is indeed a good partner in the lifelong education of non-medical health...
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Klíč - Prague 11 township herald from 1993 to 2008
Kroupa, Tomáš ; Köpplová, Barbara (advisor) ; Kocourková, Lucie (referee)
Bachelor thesis "Klíč - Prague 11 township herald from 1993 to 2008" is focused on a local printed herald issued by the township of Prague 11. The list has been published since 1993 and it contains a variety of information provided by the local town hall who is also an issuer of the list. Using a quantitative analysis a representative sample from years 1993 to 2008 was researched. Main goal of the research was to find out how the list evolves and on which scale the list informs about selected topics. The bachelor thesis describes local heralds overall, one chapter is specifically dedicated to the history of local printed heralds in Prague. Thesis also mentions and compares local heralds of other Prague townships neighboring Prague 11.
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Alternative medicine in specialized media and the reflection of these phenomena in the selected mainstream press media
Kábrt, Jiří ; Wolák, Radim (advisor) ; Kocourková, Lucie (referee)
Diploma thesis "Alternative medicine in the specialized media and reflections of these phenomena in the selected mainstream press media" is researching specialized magazines with content oriented on alternative medicine emerging in the 90's of the previous century and in one case in the beginning of the 21st century. Thesis specifically examinates magazines - social magazine Reflex (on account of alternative medicine materials in the 1990 and 1991), Regena ( 1990 and 1991), Regenerace (1993 and 1994) and Meduňka (2004). In their first years magazines are described from historical and content perspective and in the same time they are contrasted with the topical volume of their predecessors (except of Reflex magazine). Another part of thesis is dedicated to observing two important czech daily papers - Mladá fronta / Mladá fronta Dnes and Lidové noviny (at the same observed periods). All five volumes of both periodicals contained numerous references which proves attractivity of these themes for society as a whole. While the analysis of specialized magazines was dealing with form by which are people interested in alternative medicine, reading of Mladá fronta / Mladá fronta Dnes and Lidové noviny evaluated general attitude of media to reader mostly uninitiated to these matters.
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Analysis of television program for children Kouzelná školka in year 2010
Smrčková, Hana Marie ; Wolák, Radim (advisor) ; Kocourková, Lucie (referee)
This work examines an entertainment programme for preschool children Kouzelná školka. It uses a combination of quantitative and qualitative content analysis. Selection of focused attributes is based on the wide range of theoretical literature and empirical researches. For example it analyses themes of education, moral values, fear, adventures, violence, interactivity, storytelling or gender differences. Quantification of focused contents is just first step of this work. It aims not only on the question WHAT we can find in this programme, but rather WHY we can find it and HOW it can affect children audience. Analytic part consists of two main chapters: Summary content analysis and Cast of moderators. In these chapters it brings results of summarising analysis for whole examined materials and partial analysis for each moderator's broadcast. Outputs are discussed with theoretical background of this work and to join it with current practice it also focuses on the motivation of the program creators. The main aim of this work is to map and evaluate (based on established criterion) the state of medial, concretely television, environment and products for preschool children.
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Comparative analysis of council's magazine Praha 1 and the Pražan magazine
Kohoutová, Lucie ; Křeček, Jan (advisor) ; Kocourková, Lucie (referee)
Bachelor thesis "Comparative analysis of council's magazine Praha 1 and the Pražan magazine" deals with two magazines distributed to citizens of Prague 1st city district - the magazine published by city council and the magazine published by Věci veřejné, political party in opposition. The aim of this thesis is to compare preferred topics and image of townhall leadership and political opposition provided by the magazines in question, by means of the content analysis method. In the first part the terminology, related papers, law context and main problematic features of the council magazines are introduced, followed by description of serials (for which working title "opposition serials" is used) that stand and write against city councils. The following practical part first describes all involved institutions, local actors and the analyzed magazines including their production background. Content analysis of issues published between april 2009 and april 2010 is central to this thesis as it brings answers to the research questions: 1. which topics are the most salient in the analyzed magazines; 2. how often and in which context is portrayed the townhall leadership; 3. how often and in which context is portrayed the townhall opposition; 4. to which extent the magazines cover the same topics and write about each...
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Dance Magazine Taneční listy
Kocourková, Lucie ; Köpplová, Barbara (advisor) ; Jungová, Eliška (referee)
Univerzita Karlova, Fakulta sociálních věd / Smetanovo nábřeží 6, 110 01 Praha 1 info@fsv.cuni.cz, tel: 222 112 111 www.fsv.cuni.cz Dle čl. 4 Opatření rektora č. 6/2010 o Zpřístupnění elektronické databáze závěrečných prací http://www.cuni.cz/UK-3470.html a čl. 1 Opatření děkana 29/2010 se z časového hlediska závěrečné práce dělí do tří skupin: a. "nové práce", tj. práce odevzdávané k obhajobě počínaje 29. 9. 2010, b. "starší práce", tj. práce odevzdané k obhajobě od 1. 1. 2006 do 28. 9. 2010, c. "práce před rokem 2006", tj. práce odevzdané k obhajobě před 1. 1. 2006. V tomto případě jde o "starší práci" odevzdanou k obhajobě od 1. 1. 2006 do 28. 9. 2010. Omlouváme se, ale dokument není v elektronické verzi k dispozici.
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