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Digital diplomacy and corporate identity of state administration of the Czech Republic
Gonšenicová, Jana ; Mikeš, Jiří (advisor) ; Peterková, Jana (referee)
This diploma thesis focuses on a very modern part of public diplomacy and state communication concerning digital technologies and online information transmission using Internet tools. Digital media is currently the most effective way for all countries to reach out to the general public and build their positive image. It is therefore necessary to underline the national identity as such, because it is key to effective foreign policy and the achievement of its goals. This is inevitably linked to the corporate identity, which is one of the most important tools for this purpose. The practical part is devoted to issues of corporate identity of the state administration and the Czech Republic abroad. The aim of this diploma thesis is to analyze individual visual styles and websites of ministries to point out that Czech digital diplomacy is characterized by a low level of strategic approach and coordination. Furthermore, there are additional recommendations for changes and proposals of own logotypes for ministerial departments and the official and the tourist logo of the Czech Republic.
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Development of the bilateral relationship between the Czech Republic and Norway in 21st century
Staňková, Helena ; Rolenc, Jan Martin (advisor) ; Peterková, Jana (referee)
This bachelor thesis analyses the development of the bilateral relationship between the Czech Republic and the Kingdom of Norway between the years 2000 and 2017. Another goal of this thesis is to prove that the dispute which the countries had between each other and which escalated in 2014 have not had a major influence on the long-term development of the relationship. The thesis is divided into four chapters. The first chapter introduces the theory of cooperation between countries and emphasizes the need for cooperation. The second chapter presents the foreign policies of Norway and the Czech Republic. It also explains why the states are cooperating together. The third chapter discusses the dispute about the Czech children taken by the Norwegian authorities in 2011. The last chapter analyses the development in individual areas of cooperation, which are cultural, security and economic areas of cooperation.
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The Potential of Estonia as a Small State in International Relations
Růžičková, Kateřina ; Rolenc, Jan Martin (advisor) ; Peterková, Jana (referee)
This bachelor thesis focuses on Estonia as a small state and its potential and position in international relations, it also focuses on Estonian economy and its foreign policy. First chapter concerns terms such as a small state, foreign policy and foreign policy of a small state and their possible definitions or characteristics. Second chapter focuses briefly on Estonian history, Estonian transformation to democratic state and current situation of Estonia. It also describes some Estonian specifics, its values and it briefly concerns Estonian culture. Next chapter focuses on Estonian foreign policy, its objectives, development and changes that have been implemented after gaining independance. Last chapter analyses Estonian economy and domains where Estonia has a good position or much better position than other states or even where Estonia shows especial potential. It also describes transformation of Estonian economy after gaining independance in 1991 and its reorientaion to the West. This chapter also focuses on five selected international indexes and it compares Estonian position in them with positions of other states.
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Economic Paradiplomacy – Spanish Experience
Skrbková, Tereza ; Peterková, Jana (advisor) ; Trávníčková, Zuzana (referee)
The diploma thesis deals with the topic of economic paradiplomacy, which connects the issues of economic diplomacy and paradiplomacy. It is focused on goals of subnational units within their economic paradiplomacy and their determination in comparison to goals in the economic diplomacy of state. The thesis puts a special emphasis on Spain and it is dedicated to two Spanish regions: Catalonia and Valencian Community. It introduces the aims and subjects of economic diplomacy of Spain, Catalonia and Valencian Community. The final chapter compares all three entities and their approach to the economic diplomacy.
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Twiplomacy of Pope Francis: Twitter as a Tool of a Public Diplomacy of the Holy See
Nedbalová, Martina ; Doležal, Tomáš (advisor) ; Peterková, Jana (referee)
This bachelor thesis addresses digital diplomacy as a part of public diplomacy. It focuses on the analysis of pope Francis´s twitter account during 2015 also in comparison to all his activity on this account. The aim of this thesis is to analyse the themes that the pope mentions in his tweets and to analyse the connections between his tweets and current events. Also, a quantitative analysis of this period is carried out, where the pope´s influence, which he gained thanks to participation on this platform, has been evaluated. Part of this work is introducing digital diplomacy as a phenomenon of modern times and Twitter as a modern social platform that has recently found its place as one of the most watched communication channels, which are used by personalities and institutions in the area of international relationships to communicate with the public.
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MERCOSUR & Alianza del Pacífico - challanges and potential of integration in Latin America
Navrátil, Jan ; Peterková, Jana (advisor) ; Trávníčková, Zuzana (referee)
Latin America, at the moment, is not the main focus point of international politics. However, its situation makes it a potentially economically and politically interesting region, because it lies in the proximity of USA, has ties to East Asia and is historically and culturally linked to Europe. In order to make their mark in the world system, Latin American nations integrate into various blocs. The most prominent blocs right now are longstanding MERCOSUR and new dynamic Alianza del Pacífico. The main aim of this thesis is to evaluate strengths and weaknesses and identify potential threats and opportunities of/for MERCOSUR and AP in the context of Latin-American integration.
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Cultural Diplomacy of Slovakia within the Presidency of the Council of the EU
Ihnátová, Ivana ; Peterková, Jana (advisor) ; Jeřábek, Petr (referee)
The main topic of the bachelor thesis is the cultural diplomacy of Slovakia during its Presidency of the EU Council, which was held in the second half of 2016. Despite the difficult task and challenge the Presidency was for Slovakia, it also gave it the opportunity to present its art and culture to a wider audience and to be more seen on the international scene. Therefore, the aim of the thesis is to characterize cultural diplomacy during the Slovak Presidency, to describe its individual activities, the cultural program and to evaluate its overall success. The first chapter of the thesis deals with the very concept of cultural diplomacy, its definition, the placement of cultural diplomacy in the system of foreign cultural policy, the relationship between cultural and public diplomacy, etc. The second chapter focuses on the cultural diplomacy of Slovakia, its actors, strategy and tools. In addition, it points out the difference between the cultural diplomacy of small and large states. The third part eventually deals with the cultural diplomacy of Slovakia within the Presidency of the Council of the EU.
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Communication and media aspect of Slovak presidency in the Council of the European Union
Tvrdoňová, Zuzana ; Peterková, Jana (advisor) ; Rolenc, Jan Martin (referee)
This bachelor thesis focuses on communication and media factor of Slovak presidency in the Council of the European Union which took place in the second half of 2017. The aim of the thesis is to approach communication and media aspect in detail, review Slovak organisational and presentation ambitions and provide a perception of Slovakia in this role. The thesis partly deals with public diplomacy of Slovak Republic. It concerns branding strategy adopted before the presidency was held in order to improve image of the country abroad. The accomplished presentation results are evaluated at the end, as well as the communication with domestic and foreign media.
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