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Future of tourism: Balanced cultural landscape against landscape view
Kolejka, Jaromír ; Marek, D.
The landscape individuality represents one of main points attracting visitors. Any cultural landscape reflects both the natural features, forms and ways of their utilizing by humans, as well as traditions and interests of people and individuals. Specific cultural landscapes originated in relatively isolated regions in the past. At the present, when the information exchange is so unlimited, the differences between cultural landscapes are missing. Identified convergence among landscapes across the international border can reduce their attraction for tourists.
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Changes in the rural space in suburban areas
Kallabová, Eva ; Navrátil, J. ; Martinát, Stanislav
Rural areas are respected, important, particular and structured component of the European Union. The aim of our contribution is to analyze the changes in rural space within city regions after 1990, especially the changes in agriculture, landscape a society. The development of these close related shifts bear relation to economical and social development of each urban centre. The interaction between the urban centre and its surrounding rural area is influenced among others by its centrality. The issues occurred in suburbs differ from those in traditional rural areas (depopulation, ageing of population, unemployment etc).
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Regional identity of the inhabitants of the (Czech part of) the Nisa euroregion
Roubal, Ondřej
The aim of this disertation project is the knowledge of biographical and regional identity inhabitants of czech part of euroregion Nisa. The relation to the 'space living' has own development and inner dimensions. I will try to find and describe the roots and contenporary processes of regional identification of the inhabitants through their biographies. The aim is also an intergenerational comparision of the revolutionary historical events of last century, examined from the perspective of the individula experience, behavior and mentality of the 'older' and 'young' generations.The project is based on qualitative research procedures. The information basis is the biographical narratives of the generations of 'grandparents' and 'grandchildren' and deep analysis of their contents.
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Adolescence, formation of identity; and contemporary Czech adolescents
Macek, Petr
The first part is a contemporary view on adolescence of adulthood. Adolescence is not conceived only as a unique period of the life of individual, it is also a social phenomenon. Social representation of adolescence has been creating for 150 years. Achievement of identity is considered as a basic evolutional task related to period of adolescence. Concept of crisis, obligation and moratorium are associated to the solution of identity. Adolescent moratorium in relation with exploration means an opportunity, challenge, but also some health and social risk. The second part deals with changes in common behaviour and experience of Czech adolescents in last ten years - 90s. The results point out that Czech adolescents increasingly resemble to the West European adolescents. (in daily activities, future expectations).
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New Identity of the Czech Romanies - a promise or a threat?
Říčan, Pavel
The identity of the Czech Roma is analyzed as a key problemof the mutual relationship of the Roma minority and the non-Romamajority. Growing social problems of the Roma unemployment, lackof proper education, and other factors of an unprecedented socialdisintegration call for a multi-level action from the stateand other society's institutions. Some hope is seen in the growingnational emancipation of the Roma as a nation united acrossthe borders of many countries.
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Research on Perception of the Brand Palette
Dostálová, Irena ; Postler, Milan (advisor) ; Kobelková, Lucie (referee)
The thesis deals with the perception of a cosmetic brand Palette. It analyzes its communication activities and brand identity and compares them with its parent brand Schwarzkopf. The main goal is to find out how Czech consumers perceive this brand. It describes awareness, associations connected with the brand and attitude of consumers towards Palette. The main method to achieve the goals of this thesis is my own research conducted online and analysis of publicly available secondary data and private secondary data from Henkel company.
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Devolution process in the United Kingdom: Scotland case
Bobková, Eva ; Dvořáková, Vladimíra (advisor) ; Reschová, Jana (referee)
The thesis is concerned with the process of devolution in Great Britain and its influence on changes of identities and with the relationship to regional representation of Scottish people. The main aim of this paperwork was the description of significant periods of devolution efforts in the United Kingdom culminating with the passing of the devolution bills and subsequent influence of the new regional position on the changes in Scottish self identification. The thesis also deals with the relationship of the Scots to their new regional representation. The first chapter of the work analyses the term devolution itself and its particular signification while used in the Great Britain reality. The next one presents the most important devolution bills and their lot. The third chapter explains the content of devolution acts and especially the powers devolved to Scottish region. The last chapter is devoted to the research of above mentioned problems.
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Analysis of the organizational culture SEAFOOD s.r.o.
Lyras, Ewgeniya ; Surynek, Alois (advisor) ; Králová, Tereza (referee)
The aim of the thesis is to analyze the organizational culture of the company SEAFOOD Ltd. and propose a set of measures which would contribute to strengthening the organizational culture of the company. Before starting the research the theoretical materials were investigated and hypotheses were set. The main theoretical basis in this thesis is the theory of E.H. Schein. During the work there were discussed as positive impacts of the organizational culture, as well as its restrictive side. In this work was also mentioned the issue of connection between the individual characteristics and qualities of the individual and his working career. After carrying out research, which consisted of writing surveys filled by company employees, guided interviews with some managers and observations, the conclusion about the current level, the problems and the strong sides of the organizational culture SEAFOOD Ltd. was made. After the conclusion there was suggested a set of actions which should lead to the strengthening of the organizational culture of the company and contribute to a higher level of identification of the company's employees with SEAFOOD Ltd.
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Reality and virtuality
Bardová, Helena ; Pstružina, Karel (advisor) ; Řepa, Václav (referee)
This thesis is dealing with explanations of reality, virtuality, their various definitions, examples and possible points of view for their understanding. These terms are set into the context of present era that is so strongly influenced by virtuality and its technologies. There is also a chapter which is describing the problem of real and virtual identity. On two in detail explained examples of on-line shopping and teleworking are shown the contrasts of their positives and negatives. Part of this thesis is also considering the influence of virtuality on a human life including so called computer diseases. Support of this work represents the part about internet statistics -- time spent in virtuality, negative effects, their foreknowledge and prevention. Historical development of technics that brought us virtuality (Internet, mobile phones and TV) is also included. The text is based on opinions of reputable authors from the fields of sociology, philosophy and informatics. I interlaced the text with my own reflections and in conclusion there is a part about expected future development of the technics used for virtuality.
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