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Choosing Qatar as a host of the 2022 FIFA WC
Vaníček, Jakub ; Waic, Marek (advisor) ; Šíma, Jan (referee)
Title: CHOOSING QATAR AS A HOST OF THE 2022 FIFA WC Objectives: The main objective of this bachelor thesis is to make a synthesis of all available information about the election of Qatar as a host of the 2022 FIFA World Cup, to compare the voting system with other sports organizations and to propose changes to this system. The sub-objective of this thesis is to propose changes to FIFA rules and to FIFA bodies, which are partly related to voting system of the FIFA World Cup. Methods: This thesis used method of guided interview, content analysis of documents and comparation method. Results: The results of thesis are two proposed voting systems for selecting location of the FIFA World Cup and recommmendations for changes to FIFA rules. These proposals will be handed over to General Secretary of Czech football association with the fact that they could be presented on the grouds of UEFA or FIFA. This bachelor thesis should inform czech public about these issues aswell. Keywords: FIFA, executive of FIFA, bidding of Qatar, system of election, voting system
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Measurement of Service Quality in Sport by Brady`s Model
Srpová, Marie ; Šíma, Jan (advisor) ; Janák, Vladimír (referee)
Title: Measurement of Service Quality in Sport by Brady`s Model Objectives: The aim of this thesis is to analyze quality of services provision in SC Palmovka using Brady`s model. The research revealed various shortcomings of provided services to which appropriate solutions were proposed in order to help SC Palmovka increase provided services quality and customer satisfaction. Methods: The research used a multidimensional Brady`s model concerning the perceived quality of service. Individual dimensions were investigated by questionnaire survey focused on customers. The leadership team of SC Palmovka also added an estimate of the results to the research. Results: Research results are shown in the cross classification and graphs. The data obtained from research helped to identify services that should be improved according to customers. Based on the results, recommendations designed to alleviate or eliminate the drawbacks were set. This should help SC Palmovka to achieve higher quality of provided services as well as increased customer satisfaction. Key words: service quality research, perceived quality of service, multidimensional model of service quality, survey, customer satisfaction, marketing research
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Marketing research on customer satisfaction in the fitness centre Hopsáme.cz.
Dohnalová, Barbora ; Šíma, Jan (advisor) ; Dáňová, Kateřina (referee)
Title: Marketing research on customer satisfaction in the fitness centre Hopsáme.cz. Purpose: The main aim is to find out, how the customers are satisfied with the services offered in the fitness centre Hopsáme.cz, which is placed in Prague's district Modřany. The research is conducted through a questionnaire survey. The situation is analyzed by the results of this survey and I came up with suggestions, which should help to improve the customer satisfaction and general prosperity of this company. Methods: As mentioned above, I chose a questionnaire survey from the possible marketing methods. There were used written forms of questionnaire survey same as electronical version in this bachelor thesis. The evaluation was performed by the statistic program SPSS. The results are shown in tables and graphs, which were compiled in the statistic program SPSS as well. Results: From the results of this survey we can see that customers are relatively satisfied with the services offered in fitness centre Hopsáme.cz. I found some insufficiency in services offered and the arrangements were suggested to improve the customer satisfaction. Key words: services, sport services, quality of services, customer, customer satisfaction
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The quality of sport-related services in institutions designed for children aged 3-6 years (pre-school education).
Pavlík, Vojtěch ; Ruda, Tomáš (advisor) ; Šíma, Jan (referee)
Title: The quality of sport-related services in institutions designed for children aged 3-6 years (pre-school education). Objectives The quality of objective of this work is to determine the quality of sport-related services in day-care centers in the Czech Republic. Methods: This marketing research is going to be conducted using standardized methods of SERVQUAL in the form of a written questionnaire, which is going to be left to the principals of selected day-care centers who will further hand it to the parents of the children. Results: The results of this marketing research show that neither of the two nurseries provides such good sport services so that the parents were fully satisfied. The day-care center of Matjuchinova in Zbraslav presented itself with the better results. The results of the second institution - the day-care center of Psáry - turned out very badly and many of the local provided sports services can be described as poor. Key words: SERVQUAL, questionnaire, marketing research, day-care centers
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Economy of the German football league
Tuhý, Tomáš ; Štědroň, Bohumír (advisor) ; Šíma, Jan (referee)
Topic: Economy of German football league Objectives: The main objective of this work is to analyze the economy of the German football league, price development of athletes and clubs, application of forecasting methods for the future development of total revenue Methods: The methods of this work will be an economic analysis, that is about selection, evaluation and explanation of the economic statements competition and prognostic method of analogy. At first the GDP of the Federal Republic of Germany will be comapred to the development of the competition income for it to be partially confirmed or refuted reciprocal link. Subsequently, the calculated predicted value for season 2014/2015. Results: The analysis shows that the economy of the German competition is very rationally set. Proof of this are constantly increasing returns of economy in each individual economic sectors of Bundesliga. The calculated prediction suggests that the growing trend of the competition total income will continue. Key words: Economic analysis, marketing, forecasting methods, Bundesliga
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Loyalty of Prague fitness centers members
Soukeníková, Karla ; Šíma, Jan (advisor) ; Štědroň, Bohumír (referee)
Title: Loyalty of Prague fitness centers members Aim: Aim of my essay is to analyze loyalty of Balance Club Brumlovka customers. Methods: In my essay I have used quantitative research method - electronic questioning through Net Promoter Score. Questionnaires were sent through email to current Balance Club Brumlovka members and the whole process of data collection took around 2 weeks. The results were evaluated in computer software and well-arranged into graphs and charts. Results: As result I found out that most of Balance Club Brumlovka customers are very loyal. More than 25 % of respondents are members since establishment of this popular health club, which means for more than 7 years. My research was conducted among 492 respondents and most of them would recommend Balance Club Brumlovka further or they have already done so. The most important attributes in their decisions when choosing health club are atmosphere, professionalism of employees and quality of services. I have also attached recommendations and suggestions how to keep and exceed customers expectations and how to increase loyalty of balance Club Brumlovka members even more. Key words: Customer, customers loyalty, marketing research, fitness, Net Promoter Score, index of customers loyalty
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Power Plate Center's Marketing Communication
Ctiborová, Martina ; Šíma, Jan (advisor) ; Voráček, Josef (referee)
Title: Power Plate Center's Marketing Communication Objectives: : The objective of this diploma thesis is to discover the present state of the marketing communication of the sport institute Power Plate Center in Jungmannova street in Prague both in the customers view and also in the view of the company itself. On the basis of the gathered data then evaluate, eventually suggest the improvement of the current marketing communication. Moreover, by the aid of this data also suggest the marketing communication aimed at view potential clients. Methods: The quantitative method of the data collection by questionnaire and the qualitative method of data collection with the help of the depth interview was used in this work. The results were illustrated by tables, texts and graphs. Results: After the evaluation of the results, several faults of the Power Plate Center's communication with their customers were found best. In the synthetic part some recommendations were made, which could lead it the improvement of this marketing communication. Keywords: Marketing communication, communication mix, marketing research, questionnaire, depth interview, Power Plate.
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DEPENDENCY OF MARKET VALUE OF A TEAM ON THE RESULT ACHIEVED AT THE SYNOT LIGA
Zátopková, Kamila ; Šíma, Jan (advisor) ; Voráček, Josef (referee)
Title: Dependency of market value of a team on the result achieved at the Synot liga Objectives: The aim of this work is to determine the departmente of the market value of the teams which take place in the Czech Top Football league and their achieved results in this competition. Market value of the team is given by a sum of market value of all its players, regardless of their taking part in the match or not. It's put into the kontext with the final result in the league, which is expressed by a total sum of the gauner points. The partial aim is to determine effectiveness of these teams (expressed by total market value of the team) and the total sum of the points achieved in the competition Methods: Regressive and correlative analysis was used for determination of the dependence in the practical part of my research. Regressive analysis was taken from the assumption of free dependence. In this case the aim was to identify the degree of its intensity. So this is the way how the assumption that total market value of the team has certain influence on the achieved result in the league was checked. Results: In the results you can see characteristic and may be big influence of the market value of the team on the achieved result in the league. The value of correlative coefficient for the previous 9 sport...
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Management of the McDonald's Cup 2015 final tournament
Kafka, Dominik ; Šíma, Jan (advisor) ; Kolmistr, Martin (referee)
Title: Management of the McDonald's Cup 2015 final tournament Objectives: The main objective of this thesis is to provide a detailed analysis of the management of the McDonald's Cup 2015 final tournament known as the Festival of Football, to present its strengths, weaknesses, potential opportunities and threats and then, based on previous analyses, to create a list of suggestions and recommendations leading to the elimination of the weaknesses and threats and thus to development, increase of the popularity and to improvement of the hosting the McDonald's Cup in the next years. Methods: In order to achieve the objectives of this thesis, within the case study methods of participating observation, informal in-depth interview, document analysis and SWOT analysis were used. Results: The thesis describes in detail the whole process of organizing the mentioned youth sports event from the preparatory phase through the planning phase and implementation to completion and evaluation. The case study revealed deficiencies of the event especially in the area of financial security, promotion and in the event program. On this basis, a series of suggestions and recommendations leading to the elimination of these deficiencies and to further development of the project in the next years. These results are partially...
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Marketing mix of Classic Ski School in Rokytnice nad Jizerou
Nedvídková, Iva ; Šíma, Jan (advisor) ; Pecinová, Markéta (referee)
Title: Marketing mix of Classic Ski School in Rokytnice nad Jizerou Objectives: The aim of the diploma thesis is to analyse marketing mix of Classic Ski School in Rokytnice nad Jizerou. The analysis includes comparison of given information with theoretical acknowledgement. The aim of the diploma thesis is to recommend some changes of marketing mix of Classic Ski School in Rokytnice nad Jizerou that could be helpful in following seasons according to the given comparison. Methods: The main method of collecting data needed for this diploma thesis is an interview. Interview was given personally and via mobile phone by management of Classic Ski School in Rokytnice nad Jizerou and by ski school's customers. There is also SWOT analysis provided in the diploma thesis, where internal and external factors of Classic Ski School are being evaluated. Results: While analysing the marketing mix of Classic Ski School in Rokytnice nad Jizerou, an insufficient usage of some parts of marketing mix - for ex. Packages, Programming - was found out. Interview has shown that customers are interested in buying packages of services. Additional partnership would be required for creating these packages. There were other parts of marketing mix shown as insufficient - portfolio of current products, physical evidence and...
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