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Customer / Consumer Behavior in a Particular Sphere
Králová, Blanka ; Kaňovská, Lucie (referee) ; Mráček, Pavel (advisor)
The bachelor thesis deals with the analysis of consumer behaviour in the field of visiting saunas. The theoretical part describes the basic concepts that are necessary to understand the whole thesis. This section also describes the main factors that influence consumers in their purchasing decisions. The practical part contains all the analyses carried out and on the basis of their results, proposals for appropriate communication with individual types of consumers are made.
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Development of Business Activities - Establishment of a New Branch
Pallová, Veronika ; Mráček, Pavel (referee) ; Šimberová, Iveta (advisor)
This bachelor's thesis will deal with development of business activities of the Prague company Ctibůrek výtahy s. r. o., namely the establishment of a new branch in Brno. The first part will define theoretical concepts. In the following part, the internal and external environment of the company will be analyzed. The information obtained in the analytical part will be used to create a business development plan and calculate the approximate cost. Finally, an economic evaluation will be performed, which will show if the expansion of the branch to Brno is economically beneficial.
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Marketing Mix of Company
Brychtová, Gabriela Klára ; Ing. Milan Palát, Ph.D (referee) ; Mráček, Pavel (advisor)
This bachelor thesis focuses on the marketing mix concepts and evaluation of the Czech company Labina spol. s r.o., which runs a business in the sphere of laboratory and office equipment. The thesis tries to find the suitable methods, which would strength a position on the market ahead of the company’s competitors.
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Electronic Communucation as Part organizational Culture
Hájková, Michaela ; Šafránková, Ivana (referee) ; Mráček, Pavel (advisor)
This Bachelor’s thesis deals with the problems of the organization culture and e-communication. You will find there the fundamental demarcation of the organization culture and e-communicaton from the assorted authors and the most important theoretic definitions. It analyzes the organization culture in the company Monttel, s. r. o. I used the interview for the research on the current organization culture. The conclusion of this thesis contains the summary of the problematic sections and the proposal of the possible improvements or innovations.
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Proposal for Marketing Tools of Specific Company
Floriánová, Aneta ; Martiš, Jan (referee) ; Mráček, Pavel (advisor)
The bachelor thesis is focused on analysis of Marketing mix at the company MSD, spol. s. r. o. which is engaged in the sale and servicing of office equipment, printing and copying services also. I will analyse current marketing situation of the commpany and on the basis of longterm observations, I will suggest marketing arrangements that will lead to the acquisition of potential new customers and a consequent improvement in profits of the company.
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The influence of number and position of stay vanes on characteristic of Francis turbine
Mraček, Pavel ; Skoták, Aleš (referee) ; Haluza, Miloslav (advisor)
The thesis deals with the influence of the number and position of stay vanes on the characteristic of a Francis turbine. The main objective is to find the most hydraulically advantageous configuration by CFD simulations. It was important for this work to use comparable methods, in particular the same turbulence model and computational grid. The output of the thesis is a comparison of hydraulic losses for different configurations of the position of guide vanes and number of stay vanes.
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Proposal for change of marketing mix elements
Pajkrtová, Jana ; Kaňovská, Lucie (referee) ; Mráček, Pavel (advisor)
This diploma thesis is about a newly established company whose owner invented a new product for slackline. In the theoretical part will be explained various terms such as marketing, marketing mix and its sub-elements. Further, the methodology of marketing research will be described. The practical part of this thesis will describe the company and will analyze the external environment and the analysis of competition, analysis of marketing mix elements and marketing research on potential customers to which the company targets. Based on previous analyzes and research will be the proposals for improvement of the marketing mix of the company formed.
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Improving Sales Support for a Specific Company
Novák, Lukáš ; Nováková, Jana (referee) ; Mráček, Pavel (advisor)
The bachelor thesis is elaborated for a particular company that deals with non-life commercial insurance. It deals with streamlining advertising tools and increasing product sales. The first part deals with the theoretical basis of sales promotion. It focuses on marketing communication at the point of sale and its tools. The second part is devoted to the practical use of knowledge from the theoretical part, where it aims to evaluate the current sales promotion and suggestions for improvement.
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Development of BALA Company Retail Marketing Mix
Bujáková, Veronika ; Kovář, Pavel (referee) ; Mráček, Pavel (advisor)
This diploma thesis proposes a design on improvement of the level of current marketing mix in a selected bussines. First part is devoted to marketing theoretical knowledge describing its individual tools. Second part is practical and it focuses on analysing the current marketing mix, internal and external environment of the bussines. In the conclusion, a proposal of possible improvement of the marketing mix is drawn based on the analytical part.
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