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Aplikace environmentálního účetnictví na mikroekonomické a makroekonomické úrovni v podmínkách ČR
CENIA, česká informační agentura životního prostředí, Praha ; CEMC - České ekologické manažerské centrum, Praha ; Študent, Jiří
Projekt řeší problematiku udržitelného rozvoje na makroekonomické a mikroekonomické úrovni. Cílem projektu na makroekonomické úrovni je využít metodiku makroekonomických účtů SEEA 2003 k hodnocení udržitelného rozvoje v ČR.Na mikroekonomické úrovni řeší projekt problematiku měření udržitelnosti podniku, environmentální účetnictví, environmentální reporting, efektivnost zavádění EMS. Součástí projektu je řešení vazby mezi mikroekonomickou a makroekonomickou úrovní. Závěrečná zpráva popisuje výstupy na mikroekonomické úrovni (hodnocení udržitelného rozvoje subjektu, dobrovolné podnikové zpravodajství, environmentální manažerské účetnictví, hodnocení dotazníkového šetření - EMS).
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Promotion of a study program Protection of Population at South Bohemian university in České Budějovice
FIŠEROVÁ, Simona
The theoretical part includes a description of the educational system in the Czech Republic given by the Act no. 317/2008 Coll. dealing with preschool, primary, secondary, higher vocational universities and other education as amended, and the Act no. 111/1998 Coll. dealing with university studies as amended by further regulations. It also includes a list of all colleges and universities which provide accredited courses, related to the field of Population-protection program, with a focus on CBRNE, which is provided by the University of South Bohemia in Ceske Budejovice. The last chapters of the theoretical part are devoted to general, and some specific forms of promotion. The educational system, accordingly to the Act 317/2008 Coll., is divided into prescho-ol education, elementary education, secondary education, education at conservatories and higher vocational education. The Act no. 111/1998 Coll. deals with studies at uni-versities. In further chapters I am dealing with some similar programs at all colleges and universities in the Czech Republic. I categorized the study programs into those provided by colleges, and universities bachelor´s , master's and doctoral studies. The study pro-gram of Population protection, studied at a college, is opened only at one college at all in one-degree course only. On the other hand, Bachelor´s degree program Protection of population, or similar programs, are opened at eleven universities. Together it contains a total of sixteen degree courses. Master´s degree program of Population protection is opened at six universities and in a total of 9 degree courses. Doctoral study programs are opened at five colleges and a total of degree courses.¨ The last section of this thesis is devoted to general promotion. The promotion serves to motivate a group of people or all people. Using the promotion commences the transmission of information, population knowledge expansion and it also increases brand, or a company, awareness. The promotion may be realized through advertisements, no matter whether in medias, printed advertisements or television and radio advertisements. The promotion via media we split into: mass media and specific media. Among the mass medias we may add televisions, the internet, cinemas, magazines and radio. Into the group of specific medias we number billboards, vehicles, shop windows, containers, fences of sport areas or mailing and advertising items. The aim of this thesis was to design an appropriate method of promotion of the study program Population protection at the University of South Bohemia in Ceske Bu-dejovice and the research question was: What is the promotion and presentation of the study program Population protection at the University of South Bohemia in Ceske Bu-dejovice? In addition to this purpose, a questionnaire survey given to selected secondary schools in the South bohemian region, was realized. To meet this goal, the assessment questionnaire was created for secondary schools students. The questionnaire was divi-ded into two blocks. The Block I contains 10 questions and the Block II contains 13 questions. The first-block questions were focused on: interests of high-school students to study at universities or higher professional schools; possibilities for their further stu-dy; criterions which are crucial when choosing the field of study; fears connected with accessing college or colleges; the total amount of tuition fees and collecting information about the study. The second block is aimed to promotion of the study program: Popu-lation protection at the University of South Bohemia in Ceske Budejovice; the interest of students about this field; promotional events organized by the Faculty of Health and Social Care, or by the Department of radiology, toxicology and population protection; the type and form of promotional materials preferred and it also studies the assessment of the importance of the study program.
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TV-Charity in the Czech republic
Winzbergerová, Alžběta ; Macků, Lucie (advisor) ; Sládková, Hana (referee)
This thesis is a case study, which is focused on relationships and forms of cooperation between non-profit organizations doing charity, and Czech Television. The main methods of data gathering in this work are semi-structured interviews with selected stakeholders. One respondent from the Czech TV and five representatives of different NGOs participated in the research. According to the theory of agenda-setting and the concept of gate keeping the aim of this study is to find out how NGOs get on the TV screen. Part of this thesis is devoted to the specification of various form of cooperation between Czech television and different non-profit organizations. Also there is an an assessment of the current situation from the perspective of both sides. In the final summary there are the crucial findings and discussion devoted to problematic issues in the cooperation of Czech Television and nonprofit organizations.
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The picture of FIS Nordic World Ski Championship in Liberec presented in MF Dnes and Právo
Famfulíková, Michaela ; Köpplová, Barbara (advisor) ; Wolák, Radim (referee)
This diploma thesis called The Picture of Presentation of Crosscountry Skiing in Mlada Fronta Dnes and Pravo is about how the picture of Crosscountry Skiing world championships changed in the period, which was the subject of research. ( 26th June 2007- till 31st March 2009). It concentrates on the main characters involved ( e.g head of the organizing committee Kateřina Neumannová, the mayor of Liberec Jiří Kittner, the former head of the organizing committee Roman Kumpost) The main goal of this thesis is to offer the complete picture of an major action of global importance on Czech soil.
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Problems of siding in the media on the exemple of football coverage on SK Slavia Praha and AC Sparta Praha in the newspaper Sport
Myslivcová, Jana ; Kraus, Jiří (referee) ; Trampota, Tomáš (advisor)
Diploma thesis on "Problems of siding in the media on the example of football coverage on SK Slavia Praha and AC Sparta Praha in the newspaper Sport" is about a different newspaper coverage of the Sport of football teams Slavia and Sparta in the autumn part of the Gambrinus League in the period 2008/09. The hypothesis is that Sport biased to Slavia and reported unobjectively during the period. In that period, the Slavia was succesful and Sparta not and this fact might have been the reason of the differentiated coverage. This thesis presents the front pages of Sport, it's newspaper articles and framing of them as well as the classification of teams and their players by the editors in selected weeks from August to December 2008. Apart from the issue of objectivity, this thesis also marginally examines whether there also occurs a tabloidization in the examined articles.
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The analysis of present state of motivation of students of information studies for employment in information sphere
Procházková, Kateřina ; Fonferová, Ľudmila (advisor) ; Slámová, Hana (referee)
Bakalářská práce popisuje současný stav motivace informačních pracovníků Národní knihovny a České televize. Je rozdělena na část výkladovou a část popisující provedený kvalitativní výzkum. Výkladová část je zaměřena na popis vzniku samotné motivace, charakteristiku odborných termínů, dále potom vznik hodnot ve vztahu k vykonávané profesi a proces výkonové motivace. Tato část je zakončena kapitolou charakterizující hodnocení lidí na pracovišti související s nejdůležitějšími faktory lidské osobnosti, jež mají vliv na úspěšný pracovní výkon. Část popisující provedený kvalitativní výzkum je tvořena polostrukturovanými rozhovory se zaměstnanci Národní knihovny a České televize, které byly následně zanalyzovány takovým způsobem, aby korespondovaly s výkladovou částí.
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Transmission analysis and measurements in digital television DVB-S/S2
Kaller, Ondřej ; Ulovec,, Karel (referee) ; Kratochvíl, Tomáš (advisor)
This master’s theses consists of theoretical introduction which includes basic search of referenced literature about digital television systems and picture quality classification. The results of signal character measurement of selected TV channels from satellites ASTRA 1E (DVB-S) and ASTRA 1L (DVB-S2) are provided. The energy budget calculation of downlink and results of 24-hour TS error rate measurement is included as well. The video quality by DVQL metric for each particular program of CS link stream was measured during full 24 hours.
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Perception of newsworthiness values amongfemale journalists and female public relations officers
Záveská, Dominika ; Vochocová, Lenka (advisor) ; Hejlová, Denisa (referee)
Diploma thesis 'The Perception of News Values among Female Journalists and Female Public Relations Workers' is concerned with the relationship between gender and news values. It compiles theoretical basis for the analysis. Using qualitative and quantitative methods aims to examine the perception of news values and the process of news selection among female journalists and public relations workers. It reveals, whether there are some differences between these two groups, what kind of differences it is, and what the reasons that underlie them are. Some researchers assume that there are differences in the personal value system of these women - female news workers are considered to have a more masculine perspective and qualities tied mostly with men (maybe as a result of professional socialization, or as personal characteristics). The first part of research contains of a questionnaire survey, which examines some demographic and professional characteristics, as well as the evaluation of news values and topics. The quantitative analysis of its results indicates some mild differences in characteristics and in the evaluation as well. Some differences could be understood as approval to the above mentioned assumption. Other could be linked to different nature of both professions. Another finding is that...
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Czech foreigen journalist of public media: comparison of conditions for execution of profession
Louda, Jan ; Trunečková, Ludmila (advisor) ; Osvaldová, Barbora (referee)
The diploma thesis "Foreign Journalists of Czech Public Media: Comparison of the Conditions for execution of Profession" describes, maps and compares conditions for the work and life of permanent foreign journalists of public media institutions in the Czech Republic. These institutions are Czech Television, Czech Radio and Czech News Agency. After defining terms of public media, it continues by anchoring the public media in Czech legal system, a short description of history of each medium in context of foreign journalists, and the costs of operating a journalist network. Then it defines a journalist with regards to his or her profession and the necessary assumptions for doing such work. Later, foreign journalists are divided into several categories - permanent, ad hoc, freelancer, and war correspondent. Next, an operative part based on questionnaires had been sent to journalists and on two personal interviews with heads of the foreign editorial staffs of Czech Television and Czech Radio. The response rate to the questionnaires was over 60%. It investigated what kind of education current foreign correspondents have, as well as which languages they speak, their journalism career and experiences, what kind of equipment they have worked with, how often they are in contact with their central editorial...
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