National Repository of Grey Literature 18 records found  1 - 10next  jump to record: Search took 0.00 seconds. 
Use of Product Price Discrimination in International Markets
Tempír, Stanislav ; Pavláková Dočekalová, Marie (referee) ; Luňáček, Jiří (advisor)
The thesis is aimed at making specific recommendations on price discrimination for a company operating in international markets. These recommendations are supported by calculations of purchasing power parity, price elasticity of demand and analyses of primary and secondary data from European markets. The thesis is structured in three main parts, the first dealing with the theoretical background, the second with the company and the selected markets and the last part with the recommendations themselves.
Proposal for Regulatory Measures on the Market of Mobile Operators
Pologotina, Ekaterina ; Holendová, Petra (referee) ; Škapa, Stanislav (advisor)
The thesis focuses primarily on the research of price formation in an imperfectly competitive market. Concepts such as monopoly, oligopoly, monopolistic competition and price discrimination will be discussed. In the analytical part, the knowledge from the theoretical part will be used, which solves the issue of the telecommunications market in the case of imperfect competition, which will be solved by me.
Critical Price Analysis on the Imperfect Compettive Market
Gardlová, Natália ; Procházková, Kateřina (referee) ; Škapa, Stanislav (advisor)
This thesis is focusing on the imperfect market and its parts. Specifically on the monopoly, oligopoly and monopolistic competition. The thesis will analyze the pricing method of a particular subject on the market and subsequently use the gained knowledge. The result will be a creation of my own proposal to achieve higher sales.
Utilization of Product Price Discrimination on the Global Market
Sedláček, Martin ; Zinecker, Marek (referee) ; Luňáček, Jiří (advisor)
The subject of the diploma thesis is to devise and apply an effective method of price discrimination of online educational courses on the market of the Czech Republic, Germany and Poland. The author bases these proposals on calculations of purchasing power parity, price level and analysis of local markets in selected countries. Furthermore, the connection of gross domestic product per capita in the standard of purchasing power and other macroeconomic indicators - inflation and unemployment - will be examined. Based on the obtained results, possible ways of price discrimination will be proposed.
Price Discrimination in International Markets
Kharkivska, Margaryta ; Oulehla, Jiří (referee) ; Luňáček, Jiří (advisor)
The work is focused on explaining price formation and the issue of price discrimination. First, the work deals with the description of the theoretical basis for a better understanding of the issue. It deals with consumer behavior, the elasticity of demand, and price formation in international markets. Furthermore, the work focuses in more detail on the economic nature of price discrimination and its types. In the practical part, this diploma thesis contains examples of specific price discrimination of selected products. Based on the information obtained, it then offers suggestions and recommendations.
A critical price analysis on the imperfect competitive market
Bábel, Martin ; Procházková, Kateřina (referee) ; Škapa, Stanislav (advisor)
Perfect competition can be considered as a theoretical state. For this reason, this work is focused on the imperfectly competitive market and pricing in it. The aim is to investigate in more detail how specific companies with elements of monopoly use their position to determine the price for their product and price discrimination - they are so-called price makers. The work analyzes specific approaches to the pricing strategy of these companies.
Critical Analysis of Pricing in an Imperfectly Competitive Market
Tutková, Lucia ; Velička, Michal (referee) ; Škapa, Stanislav (advisor)
This thesis clarifies terms such as monopoly, oligopoly and price discrimination. Subsequently an analyse of the price making of the selected company will be performed. The result of the thesis will be proposal a solution to increase the demand for services and at the same time achieve higher sales.
Use of Price Discrimination in the International Markets
Rosická, Markéta ; Oklešťková, Sára (referee) ; Luňáček, Jiří (advisor)
The diploma thesis is focused on price discrimination of a selected company operating in an international environment. The work is divided into three main parts. The theoretical part of the thesis describes the key concepts and characteristics necessary to understand the issues related to the topic of the thesis. The analytical part of the work is focused on the description of the current state of the company in selected foreign markets. The proposal part of the work used the method of multiple regression analysis and also presents possible proposals and recommendations for price discrimination in individual foreign markets with regard to the purchasing power of individual countries.
Customer Loyalty Benefits: Three Views
Kuš, Martin ; Koubek, Ivo (advisor) ; Lopušník, Ondřej (referee)
UNIVERZITA KARLOVA V PRAZE FAKULTA SOCIÁLNÍCH VĚD Institut ekonomických studií Martin Kuš Trojí pohled na zákaznické věrnostní programy Bakalářská práce Praha 2011 Abstract This thesis describes the mechanism of customer loyalty programmes from several views. We have defined few main objectives. The first objective is to introduce reader to loyalty programmes from the marketing perspective. The next aim is to describe the impact of customer loyalty programmes on firms and customers from the perspective of microeconomic theory. The third objective is to compare conclusions of theoretical models with the results of relevant empirical analyses. The last aim is to depict customer loyalty programmes as a principal-agent problem and draw the conclusions.
Beyond customer perception of price discrimination: A consumer behavior analysis and its implications on aviation revenue management
Kusch, Katharina ; Lhotáková, Markéta (advisor) ; Zlatić, Marija (referee)
The purpose of this paper is to assess consumer behavior in the airline industry from a perspective beyond the effects of price discrimination. First the consequences of dynamic pricing will be assessed before looking at the role of social media and offline social influences, consumer satisfaction and airline equilibrium networks and their effects on consumer loyalty. Final implications on aviation revenue management will be drawn.

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