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Media education in CR: to implementation of the new subject into educational system
Wolák, Radim ; Jirák, Jan (advisor) ; Pavličiková, Helena (referee) ; Kapoun, Pavel (referee)
WOLÁK, Radim. Mediální výchova v ČR: k zavádění nového tématu do vzdělávacího systému. Praha, 2017. 130 s. Rigorózní práce (PhDr.). Univerzita Karlova, Fakulta sociálních věd, Institut komunikačních studií a žurnalistiky. Katedra mediálních studií. Vedoucí diplomové práce prof. PhDr. Jan Jirák, Ph.D. Abstract The thesis tries to contribute to understanding of the process of introducing a new topic: media education into the Czech educational system (into formal school education). The first part defines the content of media literacy and its levels and describes the main approaches to media education. Then it tries to outline the transformation process of the educational system in the country. The second part provides an overview of the introduction of media education in its systematization processes, institutionalization and implementation. The interest is focused on the description of the implementation process in the 90s of the last century and in the beginning of this century. The final part is dedicated to two views on the implementation of media education.
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Introducing Clinical Supervision into Health Care Organization: The Supervisees' Point of View. Case Study
Strnadová, Pavlína ; Havrdová, Zuzana (advisor) ; Brnula, Peter (referee)
Clinical supervision as a discipline supporting the quality of work in the field of helping professions has lately been introduced in healthcare services. In this context its implementation is being met with specific obstacles coming from both management and the workers tending to the clients or patients. This thesis is focused on the view of nurses working in residential facility tending primarily to children under the age of three. It contains a case study which first assesses the situation prior to starting the supervision process, mainly some aspects of organizational culture and the risks of burnout syndrome, which may reveal both possible obstacles and favourable circumstances during the implementation process. Following is a course description of the supervision meetings lasting throughout one year and the thesis is capped off by another partial research of the situation in this organization after said year focused primarily on the changes and reception of clinical supervision by its participants. Although certain foreseen obstacles such as shift work and hierarchical management have been confirmed, supervision was acknowledged for it's beneficial effect by the nurses. It brought them the opportunity to discuss, reflect on their work, relay information and ameliorate communication between both...
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Marketing communication for newly launched products in selected market
Kambová, Lucie
Kambová, L. Marketing communication for newly launch products in a selected mar-ket. Diploma thesis. Brno: Mendel University, 2019. This thesis focuses on how to use marketing communication at the launch stage of a new product, where such launch relates to an extension of already known brand. Also under scrutiny is the kids’ toiletries market, which is the field of re-search for the thesis’ topic. In this market context, the thesis examines the main currents of customer preferences and suggests ways they could be communicated with.
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Media education in CR: to implementation of the new subject into educational system
Wolák, Radim ; Jirák, Jan (advisor) ; Pavličiková, Helena (referee) ; Kapoun, Pavel (referee)
WOLÁK, Radim. Mediální výchova v ČR: k zavádění nového tématu do vzdělávacího systému. Praha, 2017. 130 s. Rigorózní práce (PhDr.). Univerzita Karlova, Fakulta sociálních věd, Institut komunikačních studií a žurnalistiky. Katedra mediálních studií. Vedoucí diplomové práce prof. PhDr. Jan Jirák, Ph.D. Abstract The thesis tries to contribute to understanding of the process of introducing a new topic: media education into the Czech educational system (into formal school education). The first part defines the content of media literacy and its levels and describes the main approaches to media education. Then it tries to outline the transformation process of the educational system in the country. The second part provides an overview of the introduction of media education in its systematization processes, institutionalization and implementation. The interest is focused on the description of the implementation process in the 90s of the last century and in the beginning of this century. The final part is dedicated to two views on the implementation of media education.
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Process management in chosen small and medium enterprice
KUBÍKOVÁ, Romana
The aim was to analyze processes selected SMEs (small and medium enterprises) and to suggest possible improvements in the selection processes. In the initial stage, I deal with study of professional literature Czech and foreign authors. I used the information to write a review of the literature. The Part of my work is devoted to the description of the company and also describe the key processes. The findings gave me the possibility of a comprehensive perspective on the issue and used to create a design of the possible improvements in selected processes.
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New product launch
Šimon, Jakub ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The thesis focuses on the cooperation between retail chains and their suppliers in the field of category management -- an approach to managing assortment as strategic business units, categories. The first part of the thesis defines category management and localizes it into the Czech environment. The second part contains a case study of new product launch using category management cooperation from the supplier's point of view.
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The quality management system in the selected company
MAŘÍKOVÁ, Iveta
This thesis deals with the international standards ISO. Specifically, a description of the implementation of EN ISO 9001:2008 in the selected business. The application of ISO standards in the company has led to an improvement and more importantly to greater accuracy in communication between employees. The result is a reduction of errors and thus the claims which has a positive economic impact on business. Another advantage is providing feedback within business operations. This helps to enhance the quality of production management. You can easily trace the errors and use them to define some precautions in order to prevent these and future errors. The most negative feature in the application of ISO standards is the increase of administration which, after stabilization of standards during normal operation, declined, however is still higher than before the application of these standards. Generally speaking, the application of ISO standards has been beneficial for the company. It should also be noted that not all employees received an increase in administration without problems. Proven results in the production and reduction in the number of defective products speak in favor of applied standards.
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