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Public relations in Czech libraries: analysis of external communication strategy
Šicová, Petra ; Landová, Hana (advisor) ; Kolínová, Pavlína (referee)
This thesis is devoted to the topic of the public relations in Czech public libraries. The theoretical part provides a comprehensive summary of public relations as one of the main forms of external marketing and managerial communications of libraries. There are gradually described meaning, goals, principles, resources, contents, methods and instruments used by public relations. Considerable space is devoted to the process of branding, building a good image of a library and external mass media and internet presentation. The text is accompanied by many examples of a good practice from Czech libraries. In the empirical part there is presented the project of the exploratory survey about the implementation of public relations into Czech libraries in 2015. This survey helped map out the current situation and brought a lot of interesting information about attitudes towards public relations and forms used by external presentation, promotion and communication of Czech libraries. Detailed insight into the practice provides a brief overview study which describes the external communications strategy and some public relations activities in two selected public libraries in Hradec Králové.
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Internet, public libraries and information policy in Cuba
Beranová, Jaroslava ; Šisler, Vít (advisor) ; Očko, Petr (referee)
The aim of this thesis is to present the development and current state of information policy and public libraries in Cuba. The first part of thesis outlines historical and political development in Cuba since the beginning of the revolution in 1959 to the present and introduces the development of selected areas of information policy on the island. The second part analyzes the expansion of information and communication technologies, including Internet and its censorship. The last part of thesis summarizes historical development and current state of public libraries and partially librarianship.
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Education of Librarians in the Central Bohemia Region
Šenfeldová, Eva ; Černá, Milena (advisor) ; Slámová, Hana (referee)
(in English) The aim of this thesis is to introduce the system of further professional education of librarians in Central Bohemian Region. After an introduction to the topic, a definition of legislative framework follows. The thesis also describes terminology including its development, the end of the chapter presents a list of possible funding means. The next section briefly describes the history of further professional education of librarians in Central Bohemian Region from 1960s to 2005. The main analytical section acquaints the reader in detail with contemporary educating schemes, their methods and forms in context of individual target groups and with particular topics, as well. This section works with the period between 2006 and 2012. Following section brings an outline of possible further education of librarians. It contemplates possible sources of important and essential topics. A survey between methodical workers has been chosen as a basis for determining possible future forms of professional education. The end of the thesis summarizes options as well as limitations of further professional education of library workers in Central Bohemian Region.
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Audio and audiovisual documents in the Municipal library of Prague
Machyánová, Alice ; Buřilová, Marcela (advisor) ; Hubrtová, Jitka (referee)
The aim of this thesis is to present the collection of audio and audiovisual documents in the Municipal Library of Prague (further MLP). In the first chapter there are cited legislative documents which are directly related to the issue of lending of the mentioned materials. The next chapter presents audio and audiovisual documents and their history. The third chapter, which is the main one, deals with mentioned documents in the MLP; library processes (acquisition of documents, cataloguing) and possibilities of searching them on web or on-line are described there too. In addition, some special projects of the MLP (circulating collections, digitizing of gramophone records) are described there too. In conclusion, importance of special departments in public libraries is evaluated. Powered by TCPDF (www.tcpdf.org)
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