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Medical Tourism within the Czech Republic
Němečková, Eva ; Votápková, Jana (advisor) ; Břízová, Pavla (referee)
The thesis analyses factors influencing medical tourism within the Czech Re- public where districts ("okresy") and regions ("kraje") are considered as the units where the patient can travel to receive health care. The dataset was pro- vided by the Czech general health insurance (VZP). The research covers the period 2011-2014 and reveals the differences between "medical tourism" for hospitalizations and for medical treatments and between travelling into other districts ("okresy") and travelling into other regions ("kraje") for medical ser- vice in the analyzed regions of the Czech Republic. The results statistically approved how particular diagnoses, their seriousness, age, gender, availability of health care and other factors influence travelling for health care in the Czech Republic. JEL Classification A12, C22, C55, I11, I12, I19 Keywords medical tourism, the Czech Republic, health care Author's e-mail eva7.nemeckova@seznam.cz Supervisor's e-mail jana.votapkova@fsv.cuni.cz
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Health tourism of the Czech Republic - assisted reproduction
Krucká, Martina ; Valentová, Jana (advisor) ; Kvěch, Richard (referee)
The aim of the diploma thesis is to evaluate the position of the Czech Republic in the field of health tourism, particularly assisted reproduction. The theoretical chapters include the definitions of the following topics: health tourism, organization of tourist agents and tour operators, marketing methods and the issue of assisted reproduction. In the analytic part, the offer of the Czech Republic in this field is described, the survey investigating customer behaviour of the patients as tourists is evaluated and SWOT analysis of the Czech Republic and of its offer in the field of assisted reproduction is conducted. In the last part of the thesis, a tourism product including a fertility treatment is created and some distribution channels are suggested.
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Medical Tourism within the Czech Republic
Němečková, Eva ; Votápková, Jana (advisor) ; Břízová, Pavla (referee)
The thesis analyses factors influencing medical tourism within the Czech Re- public where districts ("okresy") and regions ("kraje") are considered as the units where the patient can travel to receive health care. The dataset was pro- vided by the Czech general health insurance (VZP). The research covers the period 2011-2014 and reveals the differences between "medical tourism" for hospitalizations and for medical treatments and between travelling into other districts ("okresy") and travelling into other regions ("kraje") for medical ser- vice in the analyzed regions of the Czech Republic. The results statistically approved how particular diagnoses, their seriousness, age, gender, availability of health care and other factors influence travelling for health care in the Czech Republic. JEL Classification A12, C22, C55, I11, I12, I19 Keywords medical tourism, the Czech Republic, health care Author's e-mail eva7.nemeckova@seznam.cz Supervisor's e-mail jana.votapkova@fsv.cuni.cz
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Status and rights of transsexual people in national and international context
Šoltísová, Eva ; Pauknerová, Monika (advisor) ; Brodec, Jan (referee)
This thesis is an analysis of the status and the rights of transsexual people and of the legal aspects of sex change, both in the national and international context. It deals with sex change from the legal point of view, de lege lata and de lege ferenda, and with the development of laws concerning sex change and the access to sex reassignment surgery during the last years. Special focus is given to the status of underage transsexual patients. The legal consequences of sex change are described. The thesis extensively copes with fundamental human rights and freedoms which were subjected to the European courts' decisions. It deals with questions that occur when the international element is present in the process of sex change, and especially with the recognition of a new sex status in one's home country or abroad. The situation worldwide is summarized, together with different approaches to transsexuality in different countries. Problems of hate crimes and asylum are also pointed out.
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Obchod s čínskými partnery: cestovní kancelář se zaměřením na poskytování zdravotních služeb pro čínskou klientelu
Volný, Jan ; Strouhal, Jiří (advisor) ; Volfová, Jitka (referee)
The goal of the Masters Thesis is to analyze opportunities and subsequently develop a business plan for a new venture offering medical and health tourism services and tailored solutions to Chinese clientele, which will be formulated based on analysis of Chinese economy, its outbound tourism, business partners, clients cultural specifics and health tourism potential of the Czech Republic. The first chapter aims to analyze the Chinese socio-economic and demographic environment as well as the outbound and medical tourism of China. Next chapter uncovers cultural specifics of Chinese counterparts and customers. The third chapter defines the health and medical tourism and describes the situation in the Czech Republic. After the three theoretical chapters, the practical part in form of business plan for medical tourism agency for Chinese could be prepared.
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Medical tourism and its benefits in the field of tourism
Chvátalová, Veronika ; Halík, Jaroslav (advisor) ; Pokorná, Kateřina (referee)
The thesis deals with interesting field in relation to international business, with so called medical tourism. The field is introduced in the initial chapter as well as its most important world markets and consumer's characteristics are introduced. The second part of the thesis is practical and focuses on the performed research whose aim was to find out if the medical tourism generates higher profits than standard tourism, and if yes, how big is the difference.
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Medical Tourism in the Czech Republic and Possible Involvement of Ministry of Health in its Support
Víchová, Alžběta ; Ševčíková, Michaela (advisor) ; Zeman, Martin (referee)
The goal of this master thesis is to analyze issues connected to medical tourism, to show, how the Czech Republic could benefit from supporting this niche and imply whether this support is worth it. Bearing this in mind, I suggest a plan of medical tourism support, which could be implemented by the Czech Ministry of Health. In the theoretical part, the term medical tourism is defined and it is determined what implications medical tourism might have for both source and destination countries. The legal framework on medical tourism is described and I mention reasons why it should be the Ministry of Health's responsibility to support the segment. The analytical part describes and analyzes in depth the current state of medical tourism in the Czech Republic. A research on the hospitals' position on medical tourism has been carried out. Furthermore, a questionnaire had been sent to embassies of the Czech Republic around the world. Based on discoveries made in the analytical part, I conclude that although medical tourism in the Czech Republic has certain potential, this potential has its limits. The main limit might be that public hospitals have little motivation to seek for revenues outside of subsidies. In accordance with the aforementioned, I suggest a plan on medical tourism support for the Ministry of Health and a budget of its implementation is also established. The thesis also mentions its possible connection to medical export.
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Trends in medical tourism
Chvátalová, Veronika ; Halík, Jaroslav (advisor) ; Sato, Alexej (referee)
The thesis introduces the field of medical tourism which is a relatively new international business opportunity. A current development of medical tourism is described and expected trends are outlined. The main part of the thesis deals with marketing possibilities, especially on the Internet. An analysis of internal data of Praga Medica Healthcare s.r.o., company providing mediation of treatments and care for clients, is made on the example of attracting a client -- medical tourist. The results of the analysis are applied in the evaluation of the changes in customers' behaviour.
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Health oriented tourism
Šemotlová, Martina ; Mlejnková, Lena (advisor) ; Plachý, Martin (referee)
The thesis charts the development and importance of medical tourism. The goal is to analyze the market of medical services for foreign clients in selected destinations especially in the Czech Republic and Germany. The thesis explains the basic terms related to health oriented tourism, consists of the information on target medical tourism destinations around the world, analyze the position of the Czech Republic and Germany in the market of health services for foreign clients. The practical part finishes with information on the operation of the particular agency that deals with incoming health tourism in the Czech Republic.
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Analysis of marketing communication
Bumbálková, Blanka ; Bártová, Hilda (advisor) ; Černá, Jitka (referee)
The diploma thesis is focused on the communication strategy of the company Asklepion, s.r.o. The aim of the study is to analyze the ways of communication mix in targeting the final customer, evaluation of its marketing communication in relation to competition and from the viewpoint of effectiveness based on own research enquiries, to identify problem areas in this communication a to try to suggest measures to improve communication in these areas. Theoretical part sets the basic theoretical framework for the following practical one. It presents the specifics of marketing communication and the use of the tools of communication mix in the medical service. The fundamentals of successful marketing communication are discussed and the possibilities of its evaluation outlined. The practical part analyses the marketing communication of Asklepion, s.r.o. It is focused on the use of parts of marketing mix, evaluation of its efectiveness based on comparison with competitors and autor's own enquiries. The author tries to identify problem areas and suggest measures in order to improve communication in these areas. The main contribution of the thesis is a complex view on marketing communication of Asklepion in broader context, definition of problematic areas and suggesting a way in marketing communication that the company should follow.
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