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Creation of new tourist products in the Vltavotýnsko area
KREJČÍ, Jakub
The goal of this thesis is to design a product of tourism that will contribute to the development of tourism in the region of Vltavotýnsko. The theoretical part of the thesis is dedicated to defining the concept and concurrent interesting trends of tourism and provides a resource for practical use. In this the current state of tourism in the area is analyzed. Through a survey data is collected about motivations and preferences of trippers. Used are even methods of half-structured interviews and own observations. Based on all the methods, crated are proposals of the product: "Na kolech tam a lodí zpátky" and with it a mobile app. Designs of marketing and sales support are also prepared.
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Trends in Recruitment and Employee Selection
ŽALUDOVÁ, Natálie
This bachelor thesis focuses on the issue of recruitment and selection of employees, especially on the identification of current trends and the following implementation of these trends into practical use. The aim of the bachelor thesis is to identify trends in recruitment and selection and to propose the implementation of these trends in corporate human resource management and then also to provide a complete analysis of the recruitment process. The thesis first focuses on understanding the issues through a literature search to study relevant topics such as recruitment and selection, defining old and modern methods or the potential of using artificial intelligence in the industry. This theoretical knowledge is then applied in the practical part, where through qualitative research it was possible to carry out a complete analysis of the recruitment process of the selected position and to find the deficiency that is eliminated through the created proposal for improvement. The conclusion of the thesis includes the new element created for testing the candidate as well as recommendations for possible improvements to increase the efficiency of the company's recruitment process, all in line with current trends in recruitment and selection.
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Use of subsidies in the company for the production of decorative cosmetics
VACÍKOVÁ, Lucie
This bachelor's thesis focuses on improving the subsidy acquisition process at Schwan Cosmetics. The thesis primarily addresses a current topic within Schwan Cosmetics, namely the project of establishing a proprietary photovoltaic power plant. The first part of the thesis includes primary and secondary research, with the theoretical framework covering the definition and significance of subsidies, types of subsidies, and conditions for their acquisition. The methodology is focused on examining the surrounding environment and evaluating the financial stability of the solar panel project. The aim of the thesis is to compare the feasibility of a proprietary photovoltaic power plant with the alternative of a long-term commitment with an electricity supplier. I proceeded systematically to better assess the viability of investing in solar panels. The results and discussion section identify opportunities for improvement through innovation and the company's long-term sustainable goals. The conclusion of the bachelor's thesis provides recommendations for Schwan Cosmetics regarding subsidy acquisition and strategic management of organizational responsibility.
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Process management in a selected company
LIŠKOVÁ, Hana
The bachelor thesis is focused on the analysis of processes in the selected company and the proposal of possible improvements. Within the framework of this objective, the process of "employee selection" in the selected company was analyzed and optimized, which was mapped in detail according to the individual sub-processes within the monitored process, the analysis was carried out including measurement, identification of weak points and proposing solutions leading to the required optimization. The practical part of the bachelor thesis deals with the process management in a specific selected company. The aim of the thesis was to analyse the currently operating processes in the enterprise and to propose their optimisation and to simplify the implementation of the function in the selected processes.
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Methodology of text creation in open an internet space for higher education through e-learning
Dlouhá, Jana|orcid:0000-0002-9660-5594|researcherid:I-7773-2014|scopus:55939518800 ; Braniš, Martin|orcid:|researcherid:|scopus: ; Dlouhý, Jiří|orcid:0000-0002-5040-9395|researcherid:I-7566-2014|scopus:56193033400 ; Jančaříková, Kateřina|orcid:0000-0003-4339-9990|researcherid:H-6002-2011|scopus:56193278900 ; Jančařík, Antonín|orcid:0000-0003-3331-2396|researcherid:H-2048-2011|scopus:6508329988
The methodology is intended to provide a framework for the use of open web space as a tool for teaching students at the university level, in e-learning or blended learning courses, and in various disciplines with an active and problem-oriented learning component which is desirable from the perspective of education for sustainable development. The virtual space (Wiki), the so-called "social web", provides an interactive environment and supports social skills such as cooperation, self-expression, and communication. This particular methodology is based on the concept of "academic literacy" where students develop their skills along with the writing process. MediaWiki software was used to stimulate meta-cognitive skills, the organization of the writing process, and critical thinking (with regard to resources); a model for an academic environment was presented there. Instructions available in the wiki support pre-writing, a resource search, the writing of a literature review & annotation, posing a research question, developing of text, and peer review. The method proved to be useful in practice; it provided evidence of student work and the results are available for future generations of students.
Fulltext:  PDF
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Innovation of the bucket elevator
Hála, Ondřej ; Frýza, Josef (referee) ; Brandejs, Jan (advisor)
The bachelor thesis deals with the innovation of the bucket elevator. The thesis is focused on design modification of the elevator in the areas where the transported material is settled. Settled material causes decay and subsequent contamination of the fresh material. Main purpose of this paper is to propose design solution to improve cleaning of the feed boot of the bucket elevator. The next innovation deals with the modification of the marking system and efficient series of the elevators.
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Corporate Trainee Program Design and Implementation into an Organization Using Project Management Techniques
Drápalíková, Jitka ; Řezníček, Tomáš (referee) ; Smolíková, Lenka (advisor)
digitization, digital transformation, innovation, energy industry, HR, work with students, trainee program, trainee scheme, corporate culture, project management, onboarding, gen Z, generation Z
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Strategy of newly formed IT company
Rejman, Jiří ; Klčová, Hana (referee) ; Sodomka, Petr (advisor)
The dissertation aims on strategic tools of new inovative IT company for creating strategic plan. In theoretical part the thesis research strategic tools, developing a product and financing of innovative IT companies and tries to identificate proper right tools for creating strategy. Tools examined in theoretical part are used in practical part to create concrete strategic plan of new company.
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Development of Business Activities of Company E-lékárna Brno
Havlíková, Petra ; Kopeček, Jindřich (referee) ; Šimberová, Iveta (advisor)
The diploma thesis focuses on development of business activities of company E-lékárna Brno. The thesis summarizes the analysis of external and internal environment alongside with the main factors and provides a SWOT analysis. The results are proposals and recommendations which can significantly be beneficial to the company to improve and contribute to long term development through sales increase, raising of public awareness of the company as well reduce the business risk.
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