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Karlovy Vary international film festival: Visual communication and brand building on Instagram
Fundová, Johana ; Průchová, Andrea (advisor) ; Hladík, Radim (referee)
This master's thesis focuses on visual communication of Karlovy Vary International Film Festival using social network - Instagram. The festival uses this network to communicate with spectators, which helps it create its identity and build a fan base. Theoretical part of the master's thesis describes history of Instagram as well as all the functions of this popular application. It also talks about Karlovy Vary International Film Festival and other international film festivals and their use of Instagram. The theoretical part concludes with definition of visual communication, focusing mostly on specifics of analogue, digital, and Internet photography. Using quantitative content analysis of Instagram pictures and semiotic analysis of technical and content elements, the thesis analyzes what visual style of communication the festival uses, and how the fans and media understand and transform the content. For the research purposes, the festival's Instargam profile as well as selected media and spectators' profiles were followed. The purpose of the thesis is to describe what visual language the festival organizers use on Instagram and how this language is reflected in building the identity of the festival itself.
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Spa fashion trends during the 1 st Republic era
Mikšovská, Barbora ; Hnilica, Jiří (advisor) ; Havlůjová, Hana (referee)
This thesis is devoted to the spa fashion and clothing in Czechoslovakia, particularly in the years 1924 - 1930. On the basis of sources and comparing the findings from the literature is reflected here penchant for spa clothing in the years 1924-1930 in Poděbrady. The entire work is divided into five sections. The first part focuses on the history of spas in Bohemia and in the context of Europe. The second part of the work attends the idea of the 1st Republic ideal of beauty. In the third section deals with the everyday venerable fashion during the given time. The fourth part introduces the readers to the history of the town, emergence of spa. It also deals with some points of interest about this local spa and, of course with spa advertising. The last part reflects the specific spa dress codes in Poděbrady. The work aims to describe local fashion site of this small town. The work also contains annexes, photographs that illustrate contemporary fashion ambience in provincial spa. The main source for the thesis was the fund of the Spa Poděbrady which is deposited at the Museum of the Labe Region. Key words: Fashion, history of spa, Czechoslovakia, period 1924 - 1930, ideal of beaty, photography, importace of fashion, dandy, countryside,
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Communication STrategies of Zapatist Movement in Chiapas
Šmausová, Veronika ; Křížová, Markéta (advisor) ; Opatrný, Josef (referee)
(in English): In this thesis I present the Zapatista movement and its media strategy. Further I describe its visual communication by means of a case study. After evaluating the significance of media strategies of the zapatista movement, I will prove that Zapatistas' media communication played a crucial role in the transformation of Mexican society in the late 90s and directly influenced the process of transition to democracy in Mexico. In the introduction I will explain how news photographs can be a source of exploration of the Zapatistas and I will introduce the basic hypotheses of my research. In the historical part of my introduction I will put the movement in the context with the political, social and historical development of Mexico and the state of Chiapas, where the uprising broke out in 1994 and I will explain the causes of the rebellion and introduce its goals. Before I describe the aspects of Zapatistas' communication, I will focus on the Mexican media environment so that I can link it with the media outlets of the Zapatista movement. I will describe in general terms media strategies and myths created by the movement. In the case study I will examine photographs of EZLN published in the magazine Proceso in the years 1994 and 2001, I will compare the Zapatistas' visual communication with...
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Visual Representation of Ukraine Crisis in Respekt Magazine
Trhoň, Ondřej ; Láb, Filip (advisor) ; Topinková, Martina (referee)
This work analyses how values of Respekt weekly magazine reflect in its photojournalistic coverage of beginning of Ukrainian crisis. Through simplified content analysis method I quantified different formal and content properties of ten galleries published during the Majdan protests and tried to interpret how they are used by photographers to influence their viewers and what is their role in medial framing of the conflict. Apart from creating a coding table and interpreting the results, I led interviews with two main Respekt photographers. Cumulative analysis of those resources revealed that Respekt's coverage is not impartial and in fact favorises protesters while almost not portraying the other side of conflict.
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Archive of photography of the czech television Ostrava (photography as a source of information)
Bednář, Marek ; Hrdina, Jiří (advisor) ; Štoll, Martin (referee)
This thesis focuses on photography in the work of Television studio Ostrava, a part of Czechoslovak television, during a period of 1969-1989, called normalisation, the reflection of this period after the year 1989 and mainly the photography archive of said institution. It may be presumed that communist propaganda and other efforts of normalisation will be apparent in the documentaries and other products concentrating on photography. The region of Ostrava also has its own cultural specificity due to its mainly industrial nature; the region is characterised by coal mining and metallurgy. Thus it may be presumed that communism will be planted in the minds of the people more firmly. The thesis also contains a theoretical framework, describing socialist realism in photography and normalisation in photography as well as in the television studio in question. In order to verify these hypotheses and to discover other important facts of the topic in question, a content analysis of data available in the archive of Television studio Ostrava was carried out. The archive suffered grave losses during major flooding of Moravia and Silesia in 1997. However, some films and many actual photographs were still available for analysis. The findings relevant to each document are stated in their respective parts and are...
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Czech tabloid photography and the privacy law
Kabátová, Šárka ; Lábová, Alena (advisor) ; Topinková, Martina (referee)
This thesis represents an analysis of the Czech tabloid photography in its most extreme form in relation to the legal framework of the Czech Republic. It covers legal aspects of the tabloid photography both in its theory as well as practice. This thesis therefore includes not only detailed analysis of the legal boundaries but also five case studies. These case studies should illustrate Czech tabloid photography in its most extreme form and bring to attention the ethically problematic decisions of the tabloid press to publish photos of naked celebrities. The case studies of three former top politicians - Mirek Topolanek, Petra Buzkova and Miroslav Macek - and actress Jirina Bohdalova as well as singer Iveta Bartosova would lead one to the conclusion that Czech tabloid photojournalism has had serious problems operating within the ethical boundaries. Those have been broken despite the law as well as the professional code of conduct. The findings indicate the shift in understanding of what is and is not ethical and that this is facilitated by increasing tabloid market share. Powered by TCPDF (www.tcpdf.org)
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Photo diary
Kunderová, Tereza ; Arbanová, Linda (advisor) ; Magidová, Markéta (referee)
The main topic of this bachelor's thesis is the diary phenomenon, more specifically diary as a form of art or other visual form, such as photography. The purpose of its theoretical part is to briefly describe the general evolution of the traditional diaries and personal journals and subsequently deal with the diary as a specific form of art piece. This part also introduces Czech visual artists who used to work/still work with the diary phenomenon creatively - Vladimír Fuka, Jiří Kolář, Josef Jindřich Šechtl and František Skála. Theoretical part also deals with the new contemporary virtual forms of diaries such as personal websites, blogs and social networking sites, shows some of their specific examples (chosen from unique public social network profiles/accounts as well as from interesting online art projects). and describes generally the brief history of this phenomenon. The practical part of the thesis introduces author's own photographic diary project consisting of everyday photos taken to show personal feelings during her study stay abroad. The didactical part attempts to bring the diary phenomenon into arts education in schools. It suggests an art project series thematically connected to the theoretical part of this bachelor's thesis. The major objective of this text is to show the...
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Photographic Image as a Basis of Other Media
Češková, Ivana ; Magidová, Markéta (advisor) ; Pfeiffer, Jan (referee)
Češková Ivana Photographic Image as a Basis of Other Media [Bachelor's thesis] The subject of this bachelor's thesis is photographic image as a basis of otrher media. It is focused on using and changing both analog and digital photography including photomontage, collage and animation. Theoretical principles discussed in the thesis are then converted to the project for elementary school students. The practical part is also based on the above mentioned theoretical principles. Key words: photography, animation, contemporary art, photomontage, art education
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