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Design of a Football Association Web Portal
Vařacha, Jan ; Vyskočil,, Marek (referee) ; Luhan, Jan (advisor)
This bachelor’s thesis aims to design a suitable website for the District Football Association. Website should serve not only players, club officials, association officials and referees, but also to the general public. The web portal will be used for the publication of results and statistics of the matches organized by the District Football Association, competitions fixtures, records of Association’s expert committees, information for clubs and football fans, delegation of referees etc.
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Marketing Mix of Hockey Club PSG Zlin
Šturma, Pavel ; Mucha,, Martin (referee) ; Mráček, Pavel (advisor)
Bachelor thesis deals with the analysis of the marketing mix of ice hockey club PSG Zlín. The theoretical part parses general marketing terms, marketing environment, marketing mix instruments and their application in case of a sports club. The second part introduces the club and analyzes marketing enviroment of the club and its current marketing mix. The last part contains suggestions for its possible improvements.
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Proposal of Communication Campaign for the Famous Czech Ice-hockey Club
Bureš, Michal ; Šturma, Pavel (referee) ; Mráček, Pavel (advisor)
This master thesis analyzes the sport marketing practices of a successful ice-hockey club in the Czech Republic. After the theoretical definition of the terms, the thesis discusses the surrounding environment of the selected club and evaluates existing marketing activities. That creates a foundation for the following in-person interviews with visitors of the selected match and mainly for a quantitative survey researching fans' opinions on the marketing communications of the club. The output of the thesis is a proposed club’s communication campaign for the upcoming season.
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Czech first football league teams fans perception of social media
Růžička, Adam ; Opelík, Daniel (advisor) ; Čáslavová, Eva (referee)
Title: Perception of social media by fans of czech first football league clubs Objectives: The objective of this thesis is to find out how fans perceive the communication of Czech football clubs on social media. Methods: The main method used in the research was electronic survey conducted on social media networks. Also an analysis of the current communication was conducted using secondary data in order to put the subsequent interpretation into context. Results: The data obtained from the questionnaire provided a general view of how fans perceive marketing communication on social networks of Czech football clubs. The distribution of socio-demographic features corresponds to the reality on social networks and therefore it was possible to draw generally valid conclusions. The research showed that a significant proportion of fans follow several clubs at the same time. It also confirmed that all types of outlets have a large audience and therefore it is important to stay with them. Networks have a big influence on a fan's relationship with a club and also on their purchasing decisions. It was possible to draw general recommendations that could lead to a deeper future bond with fans, boosting ticket sales and merchandising and increasing followers on the most visited platforms Facebook, Instagram and...
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Diesasters of englisch Footbal in the engties on the 20 th century
Štědrý, Matouš ; Waic, Marek (advisor) ; Šíma, Jan (referee)
(English) This Bachelor thesis focuses on football events in the English football environment that occured in the eighties of the 20th century. The thesis analyzes the causes of these tragedies, such as Hillsborough and Heysel, and examines how these events happened, how they relate to hooliganism and how they have affected safety on stadiums. Title: Disasters of the English football in the eighties of the 20th century The aim of the work: The aim of the thesis is to analyse the events that took place in the eighties of the 20th century. It concerns the final match at Heysel Stadium and the semi-final match at Hillsborough Stadium. The thesis looks at the causes and consequences of these tragedies and how sports organisations have prevented similar events from happening again. Methods: My thesis was based on analysis of available sources such as newspaper articles, internet articles, documents and books that deal with this topic. Keywords: English football, fans, organization of matches
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Schickeria. Bayern Munich's left-wing ultra group and the concept of critical loyalty
Adam, Jakub ; Brožová, Anežka (advisor) ; Emler, David (referee)
Ultras rank among the most loyal supporters of their clubs, but these movements are also often the subject of controversy, whether because of their radical right-wing views or violence in stadiums. The German supporter scene is specific, as many of the local ultras supporting football clubs fight against commercialisation, globalisation and are not characterised by right- wing views. This thesis discusses one of the most important fan groups in Germany, Schickeria München. Schickeria supports the football club FC Bayern Munich, which could be described as the richest and most successful German team. The club is run by its former players or businessmen and officials, who occasionally make decisions that conflict with Schickeria's views. Fans and management are thus in many situations at odds with each other, debating the future direction and values of the club. Using the example of the relationship between Schickeria and the club's management, the concept of critical loyalty is illustrated, which to a large extent describes the fans' attitude towards the actions of their club.
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Youtubeři a jejich místo v životě dětí a dospívajících
NAHODILOVÁ, Markéta
This Bachelor Thesis deals with an influence and meaning so-called youtubers and their place in the lives of children and adolescent. The Theoretical part of this Thesis describes the period of the adolescent, mental development and identity development in this period. The Thesis also focuses on the description of the socialisation of adolescent and the creation of their values. It also contains description of the adolescent's relation to media and social networks, in which adolescents currently spend the most time; The Thesis focuses on YouTube as a platform and on phenomenon so-called vloggers (youtubers) in detail, which is associated with it. The practical part of the Thesis is based on the outcome of fine research, which is based on diaries filled in by respondents (so-called diary research). The research focuses on, how much time the responders spend on YouTube videos, what content they watch and for what reason, whether They are thinking over the content they watch and whether the youtubers motivate them to do something.
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Attitude of football fans
Roub, David ; Buriánková, Jitka (advisor) ; Šíma, Jan (referee)
Title: The attitude of football fans towards cases in Czech football Objectives: The main aim of this bachelor thesis is to find out knowledge of football fans in theme of corruption cases in Czech football and then find out what kind of impact it has on individual segment of football in eyes of football fans. Methods: Research in this bachelor thesis was done by questionnaire. Questionnaire was constructed on website www.vyplnto.cz and after that it has been distributed to personal contacts. Theoretical part is based on research of literature. Results: The results of research shows that football public knows a quite a few informations about corruption cases in Czech football. Fans see corruption as one of the crucial factors in questions of lowering quality and attractiveness of Czech football. Also fans see corruption as problem why Czech football cannot get on higher level. According to fans, corruption has been connected to Czech football association Keywords: attitude, corruption, football, image, fans, case
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