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Marketing Strategy for the Selected Company
Rehuš, Martin ; Bordera, MBA Víctor (referee) ; Chlebovský, Vít (advisor)
Má diplomová práce se zabývá marketingovou strategií hotelu Medplaya Hotel Bali, což je tříhvězdičkový hotel, který se nachází v těsné blízkosti města Málaga ve Španělsku. Je tvořen třemi připojenými budovami, které tvoří moderní rekreační komplex. Teoretická část definuje pojmy související s marketingovou strategií, které pak slouží ke zpracování analytické části. Na základě výsledků výzkumu dotazníků a základních analýz vnitřních a vnějších faktorů budou navržena doporučení pro rozvoj a zlepšení služeb Medplaya Hotel Bali.
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Use of Statistical Methods in Analyzing Tourism in the Jeseník Region
Hořava, Zdeněk ; Stoličný‚, Peter (referee) ; Novotná, Veronika (advisor)
The aim my bachelor`s thesis is the statistic analysis of the current state of tourism in the Jeseník region. The theoretical part describes individual statistical methods and discusses basic concepts of tourism and marketing of tourism. The practical part is devoted to analyzing the current state of tourism development in the Jeseník region. The analysis has three main parts. First is the analysis of tourism using time series for example: natural codition, culture and historici monuments, transport infrastructure or accommodation. The sekond part of the analysis containes the statistical data processing of the questionnaires. The results are summarized in the SWOT analysis of the Jeseník region. The last part contains recommendations for tourism development in the Jeseník region.
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Development of Tourism in Třebíč and its Impact on Business at this Area
Žamberská, Šárka ; Milichovský, František (referee) ; Mráček, Pavel (advisor)
This bachelor´s thesis „Development of Tourism in Třebíč and its Impact on Business at this Area.“ is engage to judge conditions for development of tourism in town Třebíč. The analytics part included current state of tourism in Třebíč, possibilities of financing and description of the most attractive places in town. The thesis is divided to three major parts. In theoretical part is defined basic theoretical knowledge of marketing in tourism. The results of this thesis are particular designs of tourism development in town Třebíč.
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Business Plan of Development
Skřivánková, Eva ; Ing. Jiří Ficbauer, CSc. MBA (referee) ; Čižinská, Romana (advisor)
The bachelor´s thesis is about foundation of travel agency in South Moravia region. The travel agency is established in order to provide services and information to customers. The business plan consists of five parts, where at the beginning the goal of the work and methodology are described. Next part contains the basics description of newly-formed organization, including expression of its mission and vision. The third part is focused on external and internal environment. Fourth part consist of marketing mix and implementation plan. Fulfilment of the work is evaluated at the end. The work contains instructions, procedures and information required for creation of efficient prospectus.
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Marketing Mix of Town Velké Meziříčí
Pelikánová, Adéla ; Remerová, Jana (referee) ; Mráček, Pavel (advisor)
The thesis "marketing mix of town Velke Mezirici" focuses on developing a marketing mix of tourism products and proposing a tourist destination. A prerequisite for the creation of a marketing mix is the SWOT analysis, competitor analysis and demand analysis. Based on these results, it establish the vision and objectives and propose different destination tourism products. In the final part of the marketing mix it apply them to a specific product.
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Analysis of Travel Agency Customer Satisfaction and Suggestions for its Improvement
Svoboda, Lukáš ; Pšenička, Martin (referee) ; Chlebovský, Vít (advisor)
This thesis focuses on increasing the customer satisfaction of travel agency. Customer satisfaction is a key component for maintaining market position, company reputation and its growth. Client satisfaction is especially important in the area of services, including travel agencies. Based on a questionnaire survey among customers, using the NPS method and the KANO model, measures are designed for increasing it. Also the suggestions are obtained to improve company promotion with the use of customer survey.
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