Original title: Marketingové aktivity v oblasti mikroregionu Moravský kras
Translated title: Marketing Activites in the Area of Microregion Moravian Karst
Authors: Závišková, Sabina ; Kašpar, Jan (referee) ; Mráček, Pavel (advisor)
Document type: Bachelor's theses
Year: 2014
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]
Bakalářská práce je zaměřena na oblast mikroregionu Moravský kras, která je podrobena marketingové situační analýze destinace. Na základě získaných informací z analýzy jsou navrženy marketingové aktivity tak, aby se zvýšil zájem o tuto destinaci. This bachelor thesis is intent on area of microregion Moravian karst, which is submit to marketing situational analysis of destination. Marketing activites, based on information from analysis, are proposal in order to interest in this destination raise.
Keywords: destination; marketing; marketing comunication; marketing situational analysis of destination; tourism; cestovní ruch; destinace; marketing; marketingová komunikace; marketingová situační analýza destinace

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/33863

Permalink: http://www.nusl.cz/ntk/nusl-586239


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Bachelor's theses