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Binge-watching as a cultural milestone: changes in audience behavior in the era of streaming
Procházka, Jiří ; Kruml, Milan (advisor) ; Štoll, Martin (referee)
This diploma thesis, entitled Binge-watching as a cultural milestone: changing audience behaviour in the streaming era, examines audience behaviour in the context of streaming platform use. The thesis examines both the most prominent trends in the consumption of media content using streaming platforms and the changes in this behaviour caused by streaming platforms. The theoretical part presents the context of streaming platforms available in the Czech Republic, the development of series production and the evolution of ways of consuming series content with respect to available technologies. The thesis also presents significant current trends in viewing behaviour. The research focuses on users of streaming services and their audience habits when watching films and series. Its aim was to define the factors that influence audience viewing behaviour, audience motivations for viewing and changes in this behaviour as they move from consuming media content through broadcast television and illegal pirate websites to using VOD services. Grounded theory was chosen as the research method, based on which several levels of coding and subsequent thematic analysis were conducted. The practical part presents the categorised thematic units that emerged from the coding and then presents the results of the work. The...
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Media usage patterns on streaming video on demand platforms
Tulka, Martin ; Nečas, Vlastimil (advisor) ; Štoll, Martin (referee)
1 Abstract This thesis focuses on media usage patterns of young adults in Czechia when using video on demand. The aim of this thesis is to summarize the theoretical work in the field, current research of foreign and Czech audiences, and the results of the research carried out as a part of this theses. The research aimed to determine what factors motivate young viewers in Czechia to use video on demand, at what occasions and in what physical and social context. A qualitative approach with semi-structured interviews was used to research a sample of 15 respondents aged 18-34 living in Czechia. The research helped uncover the reasons leading to the use of video on demand, including content availability, simplicity and accessibility of the platforms, a large content offer, the influence of their close ones, absence of ads, the possibility of accessing content legally, and the desire to improve language skills. When choosing a specific platform to use, young adults consider the availability of specific content on the platform and the user interface. Their habits in using a particular platform also factor into their decision-making. The research showed that using video on demand fulfils six primary functions: relaxation, education, socialization, filling free time, and escapism. Viewers either watch content with...
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Strategy of the Netflix platform and habits of content consumption of users in the Czech Republic
Rajnohová, Dominika ; Švelch, Jaroslav (advisor) ; Reifová, Irena (referee)
This diploma thesis deals with the topic of video on demand platforms and is more closely focused on one of the main worldwide available platform managed by Netflix. The thesis describes the history of the service and the basic principles and theories on the basis of which this service works. Attention is devoted to the functioning of this platform in the Czech Republic and the development of the user interface and expansion of the catalogue in order to gain more attention from the Czech audience. The research part of the thesis provides insights into the way how the platform is used by Czech users, specifically among 20-27 years old students. The qualitative survey examined the period and ways of how Netflix became known among the users, how users gained access to video content before subscribing Netflix and how the platform influenced their series and movie consumption habits. The research also focused on the perception of the offered content, on the form and price of the subscription and on the user-friendliness and functionality of the platform. The other aim of the research was to find out how much time users spend watching movies and series and in which situations they are looking for this activity. Part of the research also looked at changes in the use of the streaming service during the...
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The Phenomenon of Binge-Watching from the Perspective of Uses and Gratifications Theory
Dyachkova, Elina ; Rosenfeldová, Jana (advisor) ; Vranka, Marek (referee)
This bachelor's thesis aims to analyze binge-watching with the help of uses and gratifications theory and discover what motivates people to binge-watch. The literature review provides the necessary theoretical background for analyzing binge-watching behavior. It presents the definitions of streaming services and binge-watching as well as the theoretical basis of uses and gratifications theory. Then, this thesis introduces the existing research on uses and gratifications of TV and new media consumption, which have both proven to be relevant in the previous binge-watching studies. After that, this thesis discusses different approaches researchers have taken to analyze the uses and gratifications of binge-watching. In the empirical analysis, the thesis poses two research questions regarding the technological and psychological drivers of binge- watching. The thesis attempts to answer those questions by doing a thematic analysis of in-depth interviews where respondents share what features or psychological needs motivate them to binge-watch.
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Behaviour of the czech user on media platforms Video on Demand
Kahánek, Adam ; Kruml, Milan (advisor) ; Štoll, Martin (referee)
In the last decade Video on Demand (VOD) services are becoming the centre of audiovisual entertainment consumption. American company Netflix is currently the biggest player on the market. Thanks to growing base of viewers it has become big competitor even for big hollywood studios. Those studios don't want to lose the track in this new, popular segment of on-line entertainment, therefore they are also coming out with their own platforms. Viewer's habits on VOD services has many specifics, for example in ways of consumption or in choosing the content. The subject of this thesis is to capture allround behaviour of czech user on VOD platforms.
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