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Evaluation of company Mubea, spol. s r.o.
Rudolfová, Lucie ; Mařík, Miloš (advisor) ; Goldscheidová, Jana (referee)
The target of this diploma thesis is to determine a value of company Mubea, spol s r.o. headquartered in Zebrak. The company is a member of transnational group Muhr und Bender KG, while its legal owner is a holding company of this group Mubea Engineering AG. Mubea, spol. s r.o. is evaluated for the purposes of its legal owner and therefore it is going on investment value as of 1.1.2009 which should reflect the main investments planned for 2011. The final valuation is based on two methods: yield method of discounted cash flows to entity and market comparison of industrial multipliers. This thesis consists of five main parts besides the final valuation. After the introduction of the company follow strategic and finantial analysis, which estimate the possibility of going concern, analysis and forecast of value drivers and finantial plan.
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Analysis of market situation of Skoda Auto during economic crisis
Vašek, Martin ; Vávra, Oldřich (advisor) ; Stříteský, Václav (referee)
The main goal of this thesis is to analyse market situation of Skoda Auto in the Czech republic during economic crisis, which began in autumn 2008. This thesis focuses on analysing situation in individual segments, where Skoda offers its products. Namely small cars segment, small MPVs, small SUVs, lower middle class and middle class. This thesis also features an analysis of used car market in the Czech republic, a research with experts, a SWOT analysis and a future forecast. The main source of data is a czech association of car importers and association of automotive industry. Conclusions are as follows : considerable fall of small cars and small MPVs segments, increase in sales in lower middle and middle class, loss of market share of Skoda in small cars and small MPVs segments, gain of market share in lower middle and middle class segments. One of the reasons is a higher ratio of private buyers in small cars and small MPVs segments. Private buyers are apparently more sensitive to economic crisis than firms. Situation in the rest of 2010 and in 2011 should be similar.
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Influence of Foreign Direct Investment on the Polish car industry and main characteristics of its development.
Mistrzak, Maciej ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
This thesis describes the influence of Foreign Direct Investment on the Polish car industry and main characteristics of its development. There are data concerning the amount of realized Foreign Direct Investment to Poland as well as the list of branches in which they are mostly allocated concerning the car industry. The thesis also describes the development of the Polish motorism including the characteristics of models produced there. The last part analyses the four biggest automobile companies on the Polish market, which are specialized in the production of private and commercial motor vehicles. There are also data about the quantity of production, export and sales of these vehicles.
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Automotive industry in the European area during the current world economy crisis and its perspectives
Richterová, Lenka ; Kašpar, Václav (advisor) ; Vošta, Milan (referee)
The purpose of the submitted thesis "Automotive industry in the European area during the current world economy crisis and its perspectives" is an analysis of the position of automotive industry in the European room, including Russia and eastern Europe, and of its perspectives in times of emerging of new global automotive players. The automotive industry is considered within the passenger car segment. First part regards the determination of the world macro regions and the development of automotive industry, including its position at the present time after the impact of the world economy crisis. The second part shows the automotive industry in the European area and the third part shows the perspectives of the automotive industry in the future. The final part sums up the previous chapters with a particular example of French automaker Renault and his cooperation with Nissan and Dacia.
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Environmental considerations in long-term transportation contract
Hanusková, Martina ; Novák, Radek (advisor) ; Kojetský, Libor (referee)
Final thesis focuses on a new trend in logistics -- environmental considerations in supply chain and innovations connected with cargo transportation. Nowadays, due to diminishing trade barriers, goods are transported across longer distances, which results into negative externalities. The main purpose of this thesis is to analyse the impact of transport of finished vehicles on the environment. The questionare was built to find out interest, measures and future visions of automotive companies in reducing the environmental impact which is a consequence of their outbound logistics.
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Impacts of the global economic crisis on the automotive industry
Temlík, Lukáš ; Vošta, Milan (advisor) ; Kašpar, Václav (referee)
The main aim of this Master's thesis is to briefly describe the causes of the global economic crisis (including the ways it spread to the automotive industry) and to analyze its impacts in each center (USA, Europe and Asia) focusing on the USA, because it was just the cradle of the automotive industry, which suffered the greatest damages. This thesis also tries to provide the answers to the questions, to which extent each car maker had to deal with the problems (including the short description of the impacts on the largest Czech car maker) and how they managed to handle the crisis also partially thanks to the government measures of different countries or the EU as the whole. The Master's thesis further includes the final chapter summarizing and comparing the impacts on each center of the automotive industry with pointing out the most important facts regarding not only the performed changes, but also the probable future development.
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The Automotive Industry Dealership
Broulík, Jan ; Svobodová, Ivana (advisor) ; Hesková, Marie (referee)
Broulík in his Master's Thesis sets his goal to analyse the automobile sales sector. He focuses mainly on the situation of automobile dealers. He depictures the contemporary development of automobile sales in the Czech Republic and in the world. He observes the impacts of the world economic crisis on automobile producers and dealers. He closer addresses the Škoda brand sales network which he uses to illustrate his findings. On the basis of the analysis of the automobile sales sector he establishes its particularities which he categorizes as supplier -- dealer relation particularities, sector particularities and dealer -- consumer relation particularities. Broulík assesses the current block exemption and compares it with the legal regime which will apply to the automobile sales sector in EFTA from the 1st June 2013. He concludes that the current block exemption suits the established sector particularities better. He however closes that neither the automobile producers' ascendancy over dealers nor many other sector particularities should be treated through economic competition legal regulation.
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Position of Skoda Auto company on the Indian market
Knížková, Šárka ; Müllerová, Františka (advisor) ; Fišera, Pavel (referee)
This bachelor's paper describes the position of Skoda Auto company on the Indian market. SWOT analysis and car sales comparison were used for the conclusions of this work. I also paid attention to India's automobile industry. Basic facts about India are also a part of this work as well as cultural differences and comparison of India and the Czech Republic according to dimensions defined by the Dutch sociologist Geert Hofstede.
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French Automotive Industry and Its Development Trends
Snížek, Martin ; Jiránková, Martina (advisor) ; Vondrušková, Barbora (referee)
The automotive industry has changed a lot in its history. Among the most important changes of the past few years is the shift in production toward developing countries, which is together with the current situation and trends in automotive industry the subject of the first chapter of this bachelor thesis. On the other hand, in developed countries the automotive-production-growth rate is slower or even negative. That is also the case of France, which is closer looked at in the second chapter. In addition, French economy faces a problem that home car manufacturers produce smaller and smaller share of their production in France. This issue is dealt with via analysis of the production of PSA Peugeot Citroën in the third chapter of the thesis. The author comes to a conclusion that except the shift in production in conformity with global changes the French car manufacturer tries to remain competitive by allocating its production to near European markets.
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Analysis and strategy of the company Škoda Auto, a.s. in the market of China, possibilities to expand in the markets of Southeast of Asia
Tomanová, Veronika ; Zamykalová, Miroslava (advisor) ; Hevešová, Zuzana (referee)
The aim of my work is the analysis of the company Škoda Auto in the market of China. This market is one of the key market for sales nowadays. Another aim is the analysis of potential countries for expanding of the company and trying to find a suitable strategy for enter. The first part deals with the automotive industry mainly in the domestic market including influence of world crisis. The presentation of the company, the position in the market and operations abroad are described in the second and the third part. The goal of the fourth part is the market of China, where Škoda Auto produces on basis of license. The tools of marketing mix with emphasis on China are included in the fifth part. China disposes of great potential and increasing sales, but there are another possibilities to expand its activities. The company doesn't operate in the markets of Southeast of Asia yet. I tried to find suitable strategies how to enter there.
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