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Strategic analysis of Hájek a Boušová Ltd.
Racovscaia, Iulia ; Boukal, Petr (advisor) ; Heřman, Jan (referee)
The purpose of this bachelor thesis is to carry out strategic analysis in order to evaluate the strategic position of Hájek a Boušová Ltd. (Ovocný Světozor) on Czech market and to formulate recommendations for its future development. At the beginning of the thesis, the author explains the concept of strategic analysis. Then focus is placed on the most well-known analyses of the company's external and internal environment. First, there will be implemented the analysis of the enterprise's macroeconomic environment, representing an environment that the firm can hardly influence, for example, legislative, economic, social or technological areas. Then an microeconomic analysis will be implemented. The last analyzed area will be the internal environment of the firm, which consists of classification of sources, VRIO analysis, financial analysis, portfolio analysis. Based on these analyses, it would be possible to identify strengths and weaknesses of the organization and its potential opportunities and threats. The benefit of this bachelor thesis will be the evaluation of the factors influencing development of the company Ovocný Světozor and the identification of its strengths and weaknesses.
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Strategic analysis of KMW, Inc.
Ly, Tuong Vy ; Boukal, Petr (advisor) ; Obergruber, Petr (referee)
The content of the thesis is a strategic analysis of the company KMV, Inc. for the period 2009-2014. The aim is to carry out a strategic analysis of the selected company. Based on a strategic analysis to evaluate the current position of the company in the market for beverages. Parts of this work are the detailed strategic analysis and internal réources. The strategic analysis contains of an analysis of macroeconomic, microeconomic and SWOT analysis. For analysis of internal resources the author used several tools to assess the performance of the company. These include horizontal, vertical analysis, ratios. In other parts were made bankruptcy and credibility models, comparison of the results of industry, economic value added (EVA). The last part is the optimal design of corporate strategy KMW, Inc..The end of the thesis was designed to evaluate the financial situation of the company, or to suggest specific measures for future development from the perspective of the owners.
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Strategic Analysis of AGOS Stavební a.s. Pelhřimov
Vilímek, Martin ; Strouhal, Jiří (advisor) ; Smrčka, Luboš (referee)
This Master´s thesis deals apply strategic analysis on construction company AGOS stavební a.s. Pelhřimov. Thesis goal is to evaluate the situation of the chosen company within the business environment in which is the business located. Fundamental of thesis is applying PESTLE analysis, Map of competitive groups, Porter five forces analysis, Analysis of internal resources and key success factors, SWOT analysis and evaluation of whole situation.
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Strategic Analysis of an Enterprise
Knapová, Jitka ; Kovář, František (advisor) ; Březina, Tomáš (referee)
Aim of this thesis was to develop a strategic analysis of the selected firm. The whole thesis is divided into two main parts: the theoretical part and the practical. The theoretical part deals with the characteristics of the basic concepts of strategic management, strategy, vision, external and internal analysis and SWOT analysis. The theoretical foundations are applied in the practical part to the selected firm. In conclusion is given advice.
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Strategic Analysis of an Enterprise
Voborská, Jana ; Kovář, František (advisor) ; Janů, Ilona (referee)
Diploma thesis describes strategy analysis of the enterprise producing interior and facade paints. In diploma thesis are used such analysis as PEST, 4C, Porter's 5F model, internal factors and SWOT analysis. On the basis of SWOT analysis is formulated strategy for improving competitive position of the enterprise on the market.
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Návrh podnikatelské strategie
Marková, Lucie ; Černá, Jitka (advisor) ; Hospodka, Jaroslav (referee)
Základním úkolem bude identifikace klíčových faktorů makrookolí a mikrookolí. Makrookolí bude zahrnovat analýzu politických, ekonomických, sociálních a technologických podmínek, s nimiž se podnik musí vyrovnávat. Mikrookolí se bude zabývat analýzou hybných změnotvorných sil a konkurenceschopností na trhu. Důležitou součástí je dále analýza vnitřních zdrojů a SWOT analýza.
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Strategic Analysis of International School of Business and Management
Vokál, Pavel ; Spálenka, Daniel (advisor) ; Nový, Ivan (referee)
The aim of the thesis is to make a strategic analysis of the newly opened private school by University of Economics, Prague. For analysis of external environment is used PEST model and Porter's model of Five Competitive Forces. Special attention is paid to description of Czech-MBA-schools market. Internal environment is described by analysis of company's resources. Outputs from partial analyses are summarised in SWOT analysis. SWOT analysis serves than for formulation of strategic recommendation to ISBM.
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