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Business Plan
Marková, Adéla ; Novák, Zdeněk (referee) ; Rompotl, Jaroslav (advisor)
The master’s thesis is focused on development of the business plan, particularly the proposal for extending production in the small engineering company Unicode M&D Ltd. The first part deals with the theoretical resources needed for drafting. The second part contains analysis of neighbourhood. The last part presents the specific proposal for extanding production in this company.
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Marketing Strategy Proposal
Schwarz, Petra ; Schüller, David (referee) ; Chalupský, Vladimír (advisor)
The diploma thesis deals with creating a marketing strategy proposal for company GN s.r.o. with focus on marketing mix. Diploma thesis is divided into theoretical, analytical and part of proposals. The theoretical part will be paid to defining the basic principles making marketing strategy proposal, creating marketing mix, product policy, price policy, distribution policy and communication policy, and market analysis. In the analytical part will be analyses current state of the company. In Part of proposals will be the marketing strategy proposal itself with focus on marketing mix.
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Small Business Information System Assessment and Proposal for Change
Jaroš, Jakub ; Novák, Lukáš (referee) ; Koch, Miloš (advisor)
The diploma thesis is focused on the analysis and assessment of current condition of information system in small company. The thesis is divided into three parts. The first part is focused on the theoretical basis. The second part analyses the current situation in the company, assesses quality of its information system and identifies possible risks. The content of the last part are suggestions for improving the current situation and their economic evaluation.
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Assessing an Information System and Proposing Changes
Socha, Duncan ; Novák, Lukáš (referee) ; Koch, Miloš (advisor)
This diploma thesis deals with matters of information system in concrete company. First part of the thesis describes theoretical outcomes needed to understand the problems. There were analysis worked out in the second part on the basis of which I will possess the current state of the company and its information system. The goal of this thesis is to suggest changes which will lead to effective using of the information system.
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Information System Assessment and Proposal of ICT Modification
Tománek, Michal ; Kindlová, Dita (referee) ; Novák, Lukáš (advisor)
Topic of this Diploma thesis is assessment of information system in selected company Ryba Žilina s.r.o.. This phase of assessment comes out from extensive analysis and findings. After evaluation of analytical methods used, suggestions for improvement of current information system, will be created. This proposals should bring positive asset for company itself and improve some of the processes in company.
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Information System Assessment and Proposal of ICT Modification
Novohradský, Michal ; Novák, Lukáš (referee) ; Koch, Miloš (advisor)
This bachelor's thesis deals with the assessment of an informational system and a subsequent proposal for modifications. The first part focuses on theoretical basis which is needed for understanding and better orientation in the given area. The following part is dedicated to the introduction of the company and subsequent analysis of the current status. The last part of the thesis is focusing on suggestions of changes, which will eliminate discovered imperfections, including their economical evaluation.
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Information System Efectiveness Assessment and Proposal for ICT Modification
Brodňanský, Erik ; Veselý, Martin (referee) ; Neuwirth, Bernard (advisor)
The diploma thesis focuses on the assessment of the information system, which is used to record the hours worked, in a specific company. In addition to the assessment of the system itself, it also deals with the proposal for its change, the implementation procedure, together with the risk management and time analysis. The content of the work is, in addition to the above, the analysis of the company in terms of external and internal environment, a description of the information systems used and their audit.
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Marketing Strategy of a Selected Nonprofit Organization
Kolomazník, Tomáš ; Kolenc, Jana (referee) ; Chlebovský, Vít (advisor)
The aim of the master thesis is to create a proposal of marketing strategy, resp. segmen-tation and marketing mix for a selected NGO which is aimed at protecting the cultural heritage. The thesis summarizes the principles of elaboration of a marketing strategy, which are needed for internal and external analysis. Emphasis is given to Customer analysis which (together with SWOT analysis) forms the cornerstones for setting the goals of marketing strategy. Benefits should be: increased awareness of the brand and organization’s activities, the acquisition of new customers and additional funds.
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