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Italian cultural standards from Czech and Slovak perspective and their comparison
Zacharová, Barbora ; Křečková Kroupová, Zuzana (advisor) ; Kubinová, Katarína (referee)
The aim of this thesis is to identify and more closely analyse Italian cultural standards, specifically from the perspective of Czechs and Slovaks, who came to a closer and more extended contact with the Italian culture. Identification of these standards was based on in-depth personal interviews and the theoretical part of this thesis. This part is focused on terms such as culture, intercultural communication, culture shock, cultural dimensions and standards. The practical part of this work is dedicated to the research itself and its evaluation as well as Italy per se, its history, culture, economy or demography. This work can also serve anyone in closer personal of professional contact with this culture.
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Italy: Economic Development and Trends in Tourism
Remeš, Štěpán ; Abrhám, Josef (advisor) ; Kalábová, Markéta (referee)
The diploma thesis deals with the economy of Italy and trends in tourism. The aim is to evaluate the development of the economy based on the analysis of key economic indicators, together with the evaluation of the tourism situation, which is followed by the identification of trends in tourism. The work is divided into four chapters. The first chapter provides a theoretical introduction to the topic of the thesis, while in the second chapter the author analyzes the Italian economy and its position on the international scene. The third chapter analyzes the tourism industry, its importance for the economy of the country, and its position in the international tourism market. The trends prevailing in the field of tourism are summarized at the end of the chapter. The last chapter is devoted to the World Expo, which took place in Milan in 2015.
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Independent publishing of printed periodicals and work with photography
Menšl, Teodorik ; SILVERIO, Robert (advisor) ; Ledvina, Josef (referee)
The topic of my thesis is Independent publishing of printed periodicals and work with photography describes the history of foreign magazines following the first use of photography. The work is mainly focused on contemporary magazines that are published once a year, biannual or rarely monthly. These magazines are not owned by any publishing company, their basic editorial team rarely exceeds five members. Editors cooperate on the basis of contributors or long-term employees who are employed externally. Most of these magazines do not adjust the content for "clients" but they try to work with them on the basis of sponsorship. Sometimes a client who wants advertising in the magazine, needs to adapt to that style. These periodicals have their large base of readers with that also related social events and other activities to boost sales and gain new subscribers.
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Czech Cultural Diplomacy in Italy
Habětín, Matěj ; Trávníčková, Zuzana (advisor) ; Peterková, Jana (referee)
Diploma thesis "Czech Cultural Diplomacy in Italy" is build on the project entitled "The Analysis of activities of Czech Centre Milano" which was written based on the author's experience obtained during the four-month internship in Czech Centre Milano - the main protagonist of Czech cultural diplomacy in Italy. The first part of the thesis focuses on the concepts of public diplomacy, nation branding, but primarily on cultural diplomacy. These terms are explained, compared to each other and set in historical context. In the theoretical part of the thesis, the author also focuses on the main protagonists of Czech cultural diplomacy, primarily on Ministry of Foreign Affairs of the Czech Republic and its departments. Theoretical knowledge of the cultural diplomacy acquired in the first part of the thesis was used for creating the second part of the thesis, which already focuses specifically on the effectiveness of Czech cultural diplomacy in Italy. The author set up a hypothesis saying that the "Czech culture is perceived positively in Italy because Czech Republic is actively and successfully engaged in the field of cultural diplomacy on Italian territory". This statement would be confirmed/disproved by analysing the current situation in the Czech Centre Milano and by the success or failure of the Czech participation at EXPO 2015 Milan. Whether Italian citizens themselves perceive Czech culture positively and Czech cultural diplomacy to be successful would come up from the information obtained from Nation Brand Index by Simon Anholt and from the results of author-made survey entitled "Czech culture in the eyes of Italians". Valuable opinion on the effectiveness of Czech cultural diplomacy was also provided by the person who directly influences the activities in the field of Czech cultural diplomacy in Italy - the director's assistant of Czech Centre Milano.
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Euroscepticism in Italy and its influence on the relation with the EU
Srba, Lukáš Martin ; Rolenc, Jan Martin (advisor) ; Peterková, Jana (referee)
This bachelor thesis aims to explain how euroscepticism in Italy affected the relation between the country and the European Union. It is focused on the development and analysis of euroscepticism in general. Later the findings are applied to the case of Italy, through which I analyse the factors that contributed to the rise of euroscepticism and the popularity of this stance. The focus is on the events from 2009 to 2014, namely the crucial events in Italy (Tangentopoli, introduction of Euro, political elections, and so forth). The situations in Greece, Germany and Spain are analysed and compared (with Italy and each other) next. The consequences of the debt crisis on the countries, such as the creation of the first Eurosceptic party in Germany or the deferring consequences of the crisis in Greece and Spain are also described. Thanks to the comparison, the situation in Italy and its consequences for the EU (and vice-versa) are put into a broader perspective and better understood. The last chapter describes the way the changes in attitude towards the EU influenced the relations between Italy and the Union (from an originally positive relation to a currently passive-negative one). The contemporary situation and its possible consequences (for example the changes in function and form of the EU and Eurozone, or the possible reforms in Italy) are accentuated throughout the thesis.
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The current and accumulated public debt of Italy between 2007 and 2012 – problems and their solution status
Forejtková, Jana ; Karpová, Eva (advisor) ; Němcová, Ingeborg (referee)
The objective of the diploma thesis is to analyze the current and accumulated public debt of Italy during period of financial and economic crisis between 2008 and 2012 with emphasis on problems and status of their solution. The paper is divided into four chapters. The first chapter is dedicated to the theoretical introduction of the issue of public budgets. The second chapter describes the developement of the italian economy and the main macroeconomic indicators by 2007. The third chapter deals with the development of macroeconomic indicators between 2007 and 2012 with emphasis on the development of the balance of public budgets and on the accumulated public debt. Last chapter is focused on the measures approved by italian government as a result of a fight against high indebtedness. The next section describes scenarios for the development and proposed solutions.
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Analysis of Business of Czech entrepreneurial entities in Italy on the example of selected companies
Brožová, Jana ; Zamykalová, Miroslava (advisor) ; Neuman, Ondřej (referee)
This thesis reports on the business of Czech entrepreneurial entities on the Italian market, in particular about their problems during penetration of this market and other specifics, which they daily have to deal with. The first chapter is devoted to the review of trade balance between Italy and the Czech Republic. It analyses the current state but also the recent development of the trade with goods and services, the commodity structure and the Italian investment environment. The second chapter deals with the most important export promotion organizations both in Italy and the Czech Republic. The third chapter analyzes the Italian market using the PEST analysis, which reviews the political-legal, economic, socio-cultural and technological influences on the market. The following three chapters describe the outcomes of a qualitative research conducted in three companies operating in different fields. The final chapter provides a comprehensive output in the form of a SWOT analysis of the Italian market and a set of several pieces of advice for current and future Czech exporters to the Italian market. The conclusion only recapitulates the previous chapters and summarizes the most important findings resulting from this thesis.
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Italian foreign policy during the government of Silvio Berlusconi
Nesměráková, Barbora ; Veselý, Zdeněk (advisor) ; Dubský, Zbyněk (referee)
This bachelor thesis focuses on the analysis of Italian foreign policy under Silvio Berlusconi. The first chapter focuses on the development of the domestic and foreign policy of Italy after World War II and its European integration. The second part is devoted to the domestic development of Italy at the turn of the 20th and 21st centuries and the influence of Silvio Berlusconi on Italy as a whole. The last chapter and main chapter of this bachelor thesis is focused on foreign policy under the government of Silvio Berlusconi.
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Evoluce Italské Zahraniční Politiky
Kotúčová, Michaela ; Maslowski, Nicolas (advisor) ; Druláková, Radka (referee)
This paper work analyses the foreign policy of Italy from its foundation in 1861 until nowadays. Its main aim is to provide a comprehensive overview of the Italian actions and its position within the international system as well as to examine core objectives, means and factors of the Italian foreign policy making. The country went through different stages during its 154-year existence and experienced various types of state organisation and ideologies which were all reflect in its foreign policy making. The analysis verifies that the approach to the foreign policy making, targets and means to achieve them in Italy differed in each phase. These phases were the Kingdom of Italy, the First Republic and the Second Republic. Hence, the foreign policy of Italy is examined in the framework of these stages and each chapter thus corresponds to one of them. A theoretical chapter is also incorporated into this paper work in order to facilitate the understanding of the forthcoming analysis further in the text.
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Socio-economic model of Italy in the context of the current crisis
Gregorová, Klára ; Hnát, Pavel (advisor) ; Jiránková, Martina (referee)
The purpose of this master thesis is to determine internal and external balance of the Italian economy and its development during the economic crisis after 2008. The theoretical part focuses on the definition of indicators of internal and external balance based on magic quadrangle. It also describes the main problems of the Italian economy, their interaction and the effect on the macroeconomic equilibrium. The practical part analyzes the development of the Italian economy during the crisis in terms of economic growth, unemployment, inflation and balance of payments, followed by the list of anti-crisis measures of the Italian government.
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